TSG Consumer Partners

TSG Consumer Partners is an investment firm that focuses on the branded consumer sector. It primarily invests in the food, beverage, restaurant, beauty, personal care, household and apparel and accessories, and e-commerce sectors. The firm was founded in 1987 and is headquartered in San Francisco, California.

Arvind Atmuri


Alec Barnett


Irena Blind

MD, Business Development


Arianna Breslauer


Chase Brogan



Parker Brown

Senior Associate


Virginia Calvo

Director of Finance


Virginia Calvo-Garcia

Director of Finance


Bill Cooling



John Copses


Dan Costello



Alex DiFelice



Jessica Duran



Charles H. Esserman

Founder, Partner and CEO

Chuck Esserman

CEO and Founder


Alec Fogarty



Alexander Gilmore

Senior Associate


Alex Gilmore


Blythe Jack


Erik Johnson



Judee Song Karson

Executive Creative Director


Adam King


Michael Layman


Pierre LeComte



Robert M. Leibowitz

Operating Partner and CEO of TSG Food and Group


Alejandra Mendoza



Ale Mendoza

Senior Associate


Diane Miles

CEO Beauty

Mary Miller

Principal of Business Development


Jenny Baxter Moser


Jennifer Baxter Moser


Hadley Mullin

Senior MD


Amy Wilcox Noblin

Principal Business Development


James L. O'Hara

President and Partner


Christian Pavlakos



Kelly Pease


Beth Pickens


Sam Pritzker



Jeremy Quartner



Samir Reddy



Ella Richman



Joshua Ronson



Girish Satya



Sydney Small



Peter E. Taussig

General Partner

Colin Welch

MD, Head of New York and London Offices

Edward Wong



Grace Xu


James Zelnick



Lea Zhang

Senior Associate

42 past transactions

Garden of Eatin

Acquisition in 1998
Garden of Eatin is a manufacturer and producer of natural tortilla chips with organic corn and no genetically engineered ingredients. The company was founded by Al Jacobson in 1971.

Kenra Professional

Acquisition in 2011
Kenra Professional is a consumer goods company specializing in hair care and styling products.

Rough Country

Acquisition in 2021
Headquartered in Dyersburg, TN, Rough Country was one of the founders of the off-road industry and remains one of the fastest growing manufacturers and marketers of aftermarket suspension products and off-road accessories with a product portfolio covering ~90% of truck and Jeep models on the road. Rough Country offers best-in-class service and value to its enthusiast customer base, with same-day shipping, a 90-day satisfaction guarantee, and a lifetime replacement warranty.

Planet Fitness, Inc.

Private Equity Round in 2013
Founded in 1992 in Dover, N.H., Planet Fitness (NYSE: PLNT) is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic, Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

Alterna Haircare

Acquisition in 2013
Alterna Haircare is a cosmetics company specializing in hair care products.


Private Equity Round in 2014
REVOLVE facilitates an online store that enables shoppers to find and buy clothing, accessories, and shoes for women, men, and children. Its products are from a range of brands and designers. REVOLVE offers an application that enables its customers to find and buy its products. It also offers its customers with shipping and delivery services. REVOLVE was founded by Michael Mente in 2003. It is based in Cerritos, California.


Private Equity Round in 2017
BrewDog PLC produces and markets beer. It also operates bars that serve beer, food, and coffee. The company sells beers, spirits, badges, and books online. In addition, the company operates a craft beer hotel. It serves customers in the United Kingdom and internationally. The company was incorporated in 2006 and is based in Ellon, United Kingdom.

Nuun Hydration

Private Equity Round in 2017
nuun & company, inc. produces and distributes electrolyte hydration drink tablets for athletes and enthusiasts in cycling, running, triathlon, golf, outdoor, and general fitness. Its products include nunn electrolytes, including gluten-free and dairy + soy free tablets; nuun vitamins hydrates; and nuun performance hydration powder. The company also serves hikers and yoga bods. It offers its products through sporting goods stores, supplements retailers, grocery chains, and outlets, as well as through its web store in the United States and internationally. nuun & company, inc. was founded in 2004 and is based in Seattle, Washington.

Alexia Foods, Inc.

Acquisition in 2003
Alexia Foods Inc., a privately held natural food company. Alexia Foods represents the leading natural frozen potato brand(1) and markets all natural and organic appetizers and artisan breads.

Arthur Dogswell, L.L.C.

Acquisition in 2008
Dogswell is a Pet supply store selling nutritious ingredients & supplements in Los Angeles, California.
Joe Hudson’s Collision Centers are state of the art auto body repair shops dedicated to providing customers with outstanding customer service and a quality repair experience.

Pureology Research

Acquisition in 2004
At Pureology, it is their mission to provide the professional hair colourist and their clients the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment while delivering longer lasting hair colour guaranteed.


Venture Round in 2003
Glaceau manufactures and distributes various lines of enhanced water. Its product portfolio is comprised of vitaminwater, fruitwater, smartwater, and vitaminenergy. Glaceau focuses on providing its users with products that are free of sodium and artificial ingredients. It was founded in 1996 and is headquartered in New York, United States. Glaceau is subsidiary of The Coca-Cola Company.


Acquisition in 2015
Backcountry.com, number 11 of the Internet Retailer top 500, is owned by TSG Consumer Partners. Founded in 1996, Backcountry.com is run by founding partners Jim Holland (CEO), and John Bresee (President), out of Park City, Utah.

Muscle Milk

Private Equity Round in 2007
Muscle Milk has a range of protein products that feature the nutrients your active lifestyle demands.

DenTek Oral Care

Acquisition in 2010
DenTek is a worldwide leader in innovative oral care products including floss picks, interdental brush cleaners, dental guards for nighttime bruxism, disposable dental picks, braces care and dental repair. DenTek products are available in over 30 countries worldwide and in retail stores nationwide including Walmart, Target, Walgreens, CVS, Rite Aid and Kroger.


Acquisition in 2003
For over 100 years, Meguiar’s Inc. has been providing Car Crazy people with specialized state-of-the-art formulations for making the appearance of cars “show car perfect.” Chosen by 20 out of 24 “Best of Class” winners at the 2008 Pebble Beach Concours d’Elegance, Meguiar’s provides highly specialized products for every automotive surface, including paint, wheels, tires, and interiors. As part of its passionate support for the car hobby, Meguiar’s sponsors more than 11,000 car shows globally and produces Meguiar’s Car Crazy Television and Radio that represent car enthusiasts worldwide.
Mauna Loa Macadamia Nut Corporation produces and sells macadamia nut treats. It offers natural, flavored, and chocolate covered macadamia nuts. The company sells its products online. Mauna Loa Macadamia Nut Corporation was formerly known as Royal Iolani and changed its name to Mauna Loa Macadamia Nut Corporation in 1976. The company was founded in 1946 and is based in Keaau, Hawaii. As of February 27, 2015, Mauna Loa Macadamia Nut Corporation operates as a subsidiary of Hawaiian Host, Inc.

Alexis Bittar

Private Equity Round in 2012
Alexis Bittar, Inc. manufactures designer jewelry. It offers bracelets, earrings, necklaces, rings, pins, and charms. The company sells its products through its stores and retailers globally, as well as online. The company was incorporated in 1997 and is based in New York, New York. As of October 28, 2016, Alexis Bittar, Inc. operates as a subsidiary of CAROLEE LLC.

Mavis Tire Supply Corporation

Acquisition in 2021
Mavis is a independent tire retailer and wholesaler based in Millwood, NY. The Company has over 150 tire retail locations located in five states including New York, New Jersey, Pennsylvania, Connecticut, and Massachusetts. Mavis has approximately 1,600 employees and sells over 20 major tire brands and 8,300 SKUs.

Famous Amos

Acquisition in 1988
Famous Amos is a food company that manufactures chocolate chip cookies. The company offers chocolate flavors such as Belgian Chocolate Chips, Philippine Coconut and White Chocolate Chip, and Mediterranean Hazelnut and Chocolate Chip.

popchips, inc.

Private Equity Round in 2008
popchips manufactures and markets a variety of potato chips. popchips products includes potato popchips, ridges potato popchips, kettle corn popchips, and a range of variety packs. It also offers an online store that enables its customers to find and buy their products. popchips markets their products in the United States, Canada, the United Kingdom, Ireland, France, Belgium, and the Netherlands. popchips was founded by Pat Turpin and Keith Belling in 2007. And it is based in Playa Vista, California.


Acquisition in 2018
ZOEVA GmbH designs and develops cosmetic products, such as lipsticks, brushes, and eye pencils. The company was founded in 2008 and is based in Frankfurt am Main, Germany.

elf Cosmetics

Private Equity Round in 2011
elf Cosmetics is a New York-based supplier of cosmetics.

Neurobrands LLC. (drink neuro)

Acquisition in 2012
Neurobrands is a food & beverages company that provides dietary supplements and natural spring water.

American Technologies, Inc.

Private Equity Round in 2020
American Technologies, Inc. provides restoration, environmental remediation, and reconstruction services.

IT Cosmetics

Private Equity Round in 2013
IT Cosmetics is the fast-growing beauty brand built by Jamie Kern Lima.IT Cosmetics makes more than 300 beauty products, focusing on color cosmetics, brushes, tools, and most recently, skin care, which the company launched earlier this year. On QVC, Lima is known to remove her makeup to show the rosacea that prompted her to start the business in the first place – and then reapply her cosmetics live on television.

Robinhood Markets, Inc.

Series F in 2020
Robinhood is a stock brokerage that allows customers to buy and sell stocks, options, ETFs, and cryptocurrencies with zero commission. The startup offers equity, cryptocurrency, and options trading, as well as cash management accounts. It also provides a stock brokerage platform that democratizes access to the financial markets and aims to make people comfortable storing money and trading stocks using its application. Vladimir Tenev and Baiju Bhatt established the company in Menlo Park, California in 2013.

Island Oasis

Acquisition in 2008
Island Oasis, Inc. produces frozen and shelf-stable fruit purees, coffee blends, nutrients for goal-specific drinks, and custom blenders and ice shaving equipment. Its products are used in bars and nightclubs, restaurants, schools and universities, the fitness market, coffee shops, hospitals, travel and the leisure sector, the military sector, and homes. The company offers its products through distributors and online in the United States and internationally. Island Oasis, Inc. was incorporated in 1983 and is headquartered in Walpole, Massachusetts. As of September 2015, Island Oasis, Inc. operates as a subsidiary of Kerry Group plc.


Secondary Market in 2017
BrewDog PLC produces and markets beer. It also operates bars that serve beer, food, and coffee. The company sells beers, spirits, badges, and books online. In addition, the company operates a craft beer hotel. It serves customers in the United Kingdom and internationally. The company was incorporated in 2006 and is based in Ellon, United Kingdom.

Lucky Vitamin

Acquisition in 2017
Lucky vitamin is a leading global online retailer of health and wellness products, by providing thousands of brand name products.

Sunshine Fitness

Acquisition in 2017
Sunshine Fitness Growth Holdings, LLC, is a leading owner and operator of Planet Fitness gyms, the fastest-growing health club franchise in the United States. Led by Co-CEOs Eric Dore & Shane McGuiness, Sunshine Fitness recognized the differentiated value offered by Planet Fitness and opened the first franchised Planet Fitness location in Altamonte Springs, Florida in 2003. Since then, the group has grown to more than 30 clubs across Florida, Georgia, and Alabama, and is one of the largest franchise groups in the Planet Fitness network. The Company is dedicated to the Planet Fitness mission of providing a comfortable workout environment that enables anyone to pursue a healthy, happy lifestyle.

CorePower Yoga

Acquisition in 2019
CorePower Yoga is a platform for any individual to learn and practice various styles of yoga. The platform strives to increase awareness and widespread adoption of yoga by making yoga accessible to everyone, through a variety of yoga styles, for beginners and more advanced yoga students, and class times to meet any schedule. CorePower Yoga was founded in 2002 and is headquartered in Denver, Colorado, USA.

Dutch Bros. LLC

Private Equity Round in 2018
Dutch Bros. LLC operates a drive-through coffee chain. It offers mocha, latte, cold brew, Dutch freeze, breve, smoothie, chai, Dutch soda, lemonade, cold brew, and tea. The company also sells its products online. Dutch Bros. LLC was founded in 1992 and is based in Grants Pass, Oregon with locations in Oregon.

Privé Revaux

Private Equity Round in 2018
Privé Revaux Eyewear was built on a shared passion for style and quality with the goal of making it accessible in ways never seen until now. Serial entrepreneur David Schottenstein took aim at disrupting the eyewear market, and he enlisted an elite team around him to ensure the brand’s success. With the help of celebrity visionaries Jamie Foxx, Hailee Steinfeld, Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn, they’ve done just that. Rob and Mariel bring unmatched celebrity styling expertise (Jennifer Lopez, Emily Ratajkowski, Cara Delevingne, Gwen Stefani) along with design prowess working with world renowned luxury brands to assure Privé Revaux’s premium quality. With over 100 handcrafted and polarized designer frames, each costing $29.95, Privé Revaux Eyewear is a purveyor of quality goods at a great value. Each of the 100+ Privé styles is named to evoke a persona, from The Artist and The Socialite, to The Boss and The Godfather, all to show that everyone can be anyone when you reframe yourself with Privé Revaux. Our Mission: We believe everyone should have access to high-quality, beautifully designed eyewear at an affordable price, because sunglasses are an expression of personal style. But personal style isn’t just one look or mood - it’s born from a fluid combination of attitudes and choices. That's why Privé Revaux facilitates self-expression for every side of you, with sunglasses that always instill confidence inside and out. We have established our first brick and mortar flagship location in what’s known as the cubes at 140 West 42nd Street, between Avenue of the Americas and Broadway. Privé Revaux officially opened its doors on Thursday, Nov. 9, in 5,396 square feet. David Abrams of RKF represented the eye line in its deal that runs through March — but may be extended. "It's a pop to perm,"​ Abrams said. "The activity on the street along with the foot traffic is incredible."​ Jennifer Lopez and Lilly Collins, have been spotted wearing Privé shades. Two of the brand’s famous partners, Hailee Steinfeld and Ashley Benson, also helped promote them.

Revolut Limited

Series D in 2020
Revolut Limited develops a mobile application that allows users to exchange currencies at interbank rates, send money through social networks, and spend with a multi-currency card. The company, through its subsidiary, provides phone, medical insurance, and travel insurance. Revolut Limited was incorporated in 2013 and is based in London, United Kingdom.

Duckhorn Wine Company, Inc.

Acquisition in 2016
Duckhorn Wine Company, Inc. produces Bordeaux varietal wines. The company offers its products through retail stores in the United States and internationally. It also sells its products through its winery, as well as online. The company was founded in 1976 and is based in Saint Helena, California.

Huda Beauty

Private Equity Round in 2017
One of the world's fastest-growing beauty brand. Huda Kattan founder and CEO of Huda Beauty.Their mission is to make beauty something that everyone feels they are a part of beauty bone.

Canyon Bicycles GmbH

Private Equity Round in 2016
Canyon Bicycles is a direct-to-consumer bicycle retailer and manufacturer of some of the world’s highest-quality road, mountain, and urban bikes. Canyon Bicycles provides components, such as brake pads, cassettes, chain devices and protections, chainrings, chains, derailleur hangers, grips, luggage racks, pedals, and protection products; accessories, including back packs, bike care products, bike locks and theft protection products.


Series E in 2020
Scopely, Inc. develops mobile and tablet touchscreen-based games for casual and core gamers worldwide. It offers fleet command games; and game design, live, marketing, analytics, business development, advertising, and other services. Scopely, Inc. was founded in 2011 and is based in Culver City, California.

Pathway Vet Alliance LLC

Acquisition in 2020
Pathway Partners is an Austin, Texas based operator of veterinary practices and a veterinary management company that provides business support for its portfolio of clinics. Pathway has differentiated itself through its stated mission of being an alternative to a “corporate” exit strategy, by focusing on the unique needs of each practice and truly partnering with the local team to implement their vision and work with their values.


Acquisition in 2012
Born in Los Angeles in 2004, PAIGE combines Southern California casual with pure sophistication. The result is a collection of men’s and women’s styles that are infused with considered, unexpected details. PAIGE’s trendsetting, highly addictive line includes Men’s, Women’s, Maternity and Petite collections that are available at PAIGE boutiques in Los Angeles and New York and over 80 countries worldwide.