TSG Consumer

TSG Consumer Partners is an investment firm established in 1987, headquartered in Larkspur, California. The firm specializes in the branded consumer sector, focusing on a diverse array of industries, including food, beverage, restaurants, beauty, personal care, household products, apparel, and e-commerce. TSG aims to invest in consumer-oriented companies across various categories, reflecting its commitment to supporting growth in the consumer market. As a Registered Investment Adviser, TSG Consumer Partners seeks to identify and nurture investments that demonstrate strong potential in these sectors.

Laura Bozzo

Associate

Parker Brown

Vice President

William Cooling

Managing Director

Dan Costello

Managing Director

Alex DiFelice

Vice President

Jessica Duran

Managing Director, CFO

Chuck Esserman

CEO and Founder

Alec Fogarty

Principal

Corine Freiha

Associate

Randy Friedman

Associate

Ally Gillman

Associate

Alex Gilmore

Senior Vice President

Gaurish Gwalani

Senior Associate

Margo Hays

Managing Director, Digital Strategy

Karina Hooda

Associate

Jessica Horick

Associate

Carol Hu

Associate

Michael Layman

Managing Director

Ale Mendoza

Vice President

Hadley Mullin

Senior Managing Director

Jamie O'Hara

President

Christian Pavlakos

Senior Associate

Kelly Pease

Senior Vice President

Jordan Phelan

Senior Associate

Beth Pickens

Managing Director

Joshua Ronson

Vice President

Rob Wagner

Associate

Phoebe Wallwork

Senior Associate

Colin Welch

Managing Director

42 past transactions

Rough Country

Acquisition in 2021
Rough Country, LLC is a prominent manufacturer and marketer of aftermarket suspension systems and off-road accessories, headquartered in Dyersburg, Tennessee. Founded in 1986, the company has established itself as a key player in the off-road industry, offering a diverse product lineup that includes suspension lift kits, leveling kits, body lift kits, lighting, exterior and interior parts, shocks and struts, tires, wheels, and various performance components. Rough Country caters to a wide range of truck and Jeep models, ensuring that approximately 90% of these vehicles on the road are covered by their offerings. The company emphasizes customer satisfaction, providing same-day shipping, a 90-day satisfaction guarantee, and a lifetime replacement warranty. Rough Country's products are available for purchase online as well as through a network of dealers.

Mavis

Acquisition in 2021
Mavis Tire Supply LLC, operating under the name Mavis Discount Tire, is a tire retailer and service provider based in Millwood, New York. Founded in 1949, the company operates over 150 retail locations across New York, New Jersey, Pennsylvania, Connecticut, and Massachusetts, employing approximately 1,600 staff members. Mavis offers a wide range of products and services, including tires, brakes, mufflers, exhaust systems, struts, and suspension parts. It also provides various automotive services such as tire repairs, wheel balancing, oil changes, battery replacements, state inspections, and more. The company sells over 20 major tire brands and offers discounted tires online, catering to diverse customer needs. Mavis Tire Supply LLC was previously known as Vic the Tire King before rebranding in 1972 and is a subsidiary of Express Oil, LLC.

Scopely

Series E in 2020
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

American Technologies

Private Equity Round in 2020
American Technologies, Inc. provides restoration, environmental remediation, and reconstruction services.

Revolut

Series D in 2020
Revolut Limited, established in 2013 and based in London, United Kingdom, is a financial services company that offers a mobile application for users to manage their finances. The platform enables users to exchange currencies at interbank rates, send money through social networks, and utilize a multi-currency card for spending. It provides services such as currency exchange, peer-to-peer payments, and direct bank transfers, while also allowing users to track and optimize their monthly expenses. Additionally, Revolut offers insurance products, including phone, medical, and travel insurance, and facilitates the buying and selling of cryptocurrencies. The company's mission is to create a fair and seamless platform for managing money globally.

Robinhood

Series F in 2020
Robinhood Financial LLC is an online discount stock brokerage based in Menlo Park, California, providing self-directed investors with a platform to trade stocks, options, exchange-traded funds (ETFs), and cryptocurrencies without paying commissions. Founded in 2013 by Vladimir Tenev and Baiju Bhatt, the company aims to democratize access to financial markets, making trading more accessible and user-friendly through its mobile application. Robinhood's services include not only equity and cryptocurrency trading but also features like dividend reinvestment, fractional shares, and IPO access. The company generates revenue primarily through transaction-based fees by routing user orders to market makers. As a subsidiary of Robinhood Markets, Inc., it continuously evolves its offerings by integrating proprietary technology into its app-based platform.

Pathway Vet Alliance

Acquisition in 2020
Pathway Vet Alliance LLC, founded in 2003 and based in Austin, Texas, specializes in providing veterinary management solutions and operational support to private veterinary practices across the United States. The company offers a range of services aimed at enhancing the efficiency and effectiveness of veterinary clinics, including administrative strategies in leadership, training, operations, marketing, accounting, finance, information technology, and human resources. Pathway Vet Alliance distinguishes itself by prioritizing the unique needs of each practice, positioning itself as an alternative to traditional corporate models. This approach emphasizes collaboration with local teams to align with their vision and values, enabling veterinary professionals to deliver quality care while benefiting from comprehensive business support.
Joe Hudson’s Collision Centers are state of the art auto body repair shops dedicated to providing customers with outstanding customer service and a quality repair experience.

CorePower Yoga

Acquisition in 2019
CorePower Yoga, LLC operates a network of yoga fitness studios across the United States, providing a variety of yoga classes, including hot power fusion and hot yoga. Established in 2002 and based in Denver, Colorado, the company aims to make yoga accessible to individuals of all skill levels, offering classes tailored for both beginners and advanced practitioners. In addition to yoga instruction, CorePower Yoga offers various teacher training programs, including 200-hour and advanced training, as well as online courses. The company also provides wellness services such as boot camps, yoga retreats, and cleanses. To enhance the customer experience, CorePower Yoga rents towels and mats and sells beverages like water.

Dutch Bros

Private Equity Round in 2018
Dutch Bros. LLC operates a drive-through coffee chain. It offers mocha, latte, cold brew, Dutch freeze, breve, smoothie, chai, Dutch soda, lemonade, cold brew, and tea. The company also sells its products online. Dutch Bros. LLC was founded in 1992 and is based in Grants Pass, Oregon with locations in Oregon.

Privé Revaux

Private Equity Round in 2018
Privé Revaux Eyewear was built on a shared passion for style and quality with the goal of making it accessible in ways never seen until now. Serial entrepreneur David Schottenstein took aim at disrupting the eyewear market, and he enlisted an elite team around him to ensure the brand’s success. With the help of celebrity visionaries Jamie Foxx, Hailee Steinfeld, Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn, they’ve done just that. Rob and Mariel bring unmatched celebrity styling expertise (Jennifer Lopez, Emily Ratajkowski, Cara Delevingne, Gwen Stefani) along with design prowess working with world renowned luxury brands to assure Privé Revaux’s premium quality. With over 100 handcrafted and polarized designer frames, each costing $29.95, Privé Revaux Eyewear is a purveyor of quality goods at a great value. Each of the 100+ Privé styles is named to evoke a persona, from The Artist and The Socialite, to The Boss and The Godfather, all to show that everyone can be anyone when you reframe yourself with Privé Revaux. Our Mission: We believe everyone should have access to high-quality, beautifully designed eyewear at an affordable price, because sunglasses are an expression of personal style. But personal style isn’t just one look or mood - it’s born from a fluid combination of attitudes and choices. That's why Privé Revaux facilitates self-expression for every side of you, with sunglasses that always instill confidence inside and out. We have established our first brick and mortar flagship location in what’s known as the cubes at 140 West 42nd Street, between Avenue of the Americas and Broadway. Privé Revaux officially opened its doors on Thursday, Nov. 9, in 5,396 square feet. David Abrams of RKF represented the eye line in its deal that runs through March — but may be extended. "It's a pop to perm,"​ Abrams said. "The activity on the street along with the foot traffic is incredible."​ Jennifer Lopez and Lilly Collins, have been spotted wearing Privé shades. Two of the brand’s famous partners, Hailee Steinfeld and Ashley Benson, also helped promote them.

Zoeva

Acquisition in 2018
ZOEVA GmbH is a Frankfurt am Main-based company founded in 2008, specializing in the design and development of cosmetic products. The company offers a diverse range of beauty products, including lipsticks, brushes, eye pencils, blush and eyeshadow palettes, and strobe gels. ZOEVA is committed to empowering women's self-expression and self-determination through its offerings, which feature a variety of shades and colors to cater to different skin types. By providing affordable and high-quality cosmetics and makeup tools, ZOEVA aims to meet the needs of its clients and enhance their beauty experience.

Sunshine Fitness

Acquisition in 2017
Sunshine Fitness Growth Holdings, LLC, is a leading owner and operator of Planet Fitness gyms, the fastest-growing health club franchise in the United States. Led by Co-CEOs Eric Dore & Shane McGuiness, Sunshine Fitness recognized the differentiated value offered by Planet Fitness and opened the first franchised Planet Fitness location in Altamonte Springs, Florida in 2003. Since then, the group has grown to more than 30 clubs across Florida, Georgia, and Alabama, and is one of the largest franchise groups in the Planet Fitness network. The Company is dedicated to the Planet Fitness mission of providing a comfortable workout environment that enables anyone to pursue a healthy, happy lifestyle.

Huda Beauty

Private Equity Round in 2017
Huda Beauty LLC is a prominent beauty product manufacturer based in Dubai, United Arab Emirates. Founded in 2013 by Huda Kattan, the brand has rapidly emerged as one of the fastest-growing names in the global beauty industry. Huda Beauty focuses on creating inclusive products that cater to a diverse audience, aiming to make beauty accessible and relatable for everyone. The company's mission is to foster a sense of belonging in the beauty community, encouraging individuals to express themselves through makeup and skincare.

Nuun

Private Equity Round in 2017
Nuun & Company, Inc. is a Seattle-based producer of electrolyte hydration products designed for athletes and fitness enthusiasts. Established in 2004, the company specializes in self-dissolving, low-sugar hydration tablets and powders that provide a healthier alternative to traditional carbohydrate-rich energy drinks. Its product range includes electrolyte tablets, vitamins for hydration, and performance hydration powders, all made with clean ingredients and low calories. Nuun's offerings cater to a variety of customers, including cyclists, runners, triathletes, hikers, and those engaged in yoga and general fitness. The products are distributed through sporting goods stores, supplement retailers, grocery chains, and the company's online store, reaching both domestic and international markets.

LuckyVitamin

Acquisition in 2017
Lucky Vitamin is a prominent global online retailer specializing in health and wellness products. The company offers a vast selection of thousands of brand name items, catering to a diverse range of consumer needs in the wellness sector. With a strong focus on quality and variety, Lucky Vitamin aims to provide customers with convenient access to essential health products, promoting a healthier lifestyle. Its extensive inventory positions the company as a key player in the health and wellness market, appealing to health-conscious consumers worldwide.

BrewDog

Secondary Market in 2017
BrewDog PLC is a Scottish craft beer brewery founded in 2006, known for producing a wide range of bottled and canned beers, including ales, stouts, and Indian pale ales. The company has been instrumental in the UK's craft beer movement, focusing on creating innovative and bold flavors. BrewDog operates bars that serve not only its beers but also food and coffee, catering to a diverse clientele. Additionally, the company offers an online platform for selling its beers, spirits, badges, and books. It also runs a craft beer hotel, enhancing the overall customer experience. BrewDog serves both domestic and international markets from its base in Ellon, Scotland.

BrewDog

Private Equity Round in 2017
BrewDog PLC is a Scottish craft beer brewery founded in 2006, known for producing a wide range of bottled and canned beers, including ales, stouts, and Indian pale ales. The company has been instrumental in the UK's craft beer movement, focusing on creating innovative and bold flavors. BrewDog operates bars that serve not only its beers but also food and coffee, catering to a diverse clientele. Additionally, the company offers an online platform for selling its beers, spirits, badges, and books. It also runs a craft beer hotel, enhancing the overall customer experience. BrewDog serves both domestic and international markets from its base in Ellon, Scotland.

Duckhorn Wine

Acquisition in 2016
Duckhorn Wine Company, Inc. produces Bordeaux varietal wines. The company offers its products through retail stores in the United States and internationally. It also sells its products through its winery, as well as online. The company was founded in 1976 and is based in Saint Helena, California.

Canyon Bicycles

Private Equity Round in 2016
Canyon Bicycles GmbH, founded in 1985 and based in Koblenz, Germany, specializes in the engineering, development, design, and assembly of high-quality bicycles and related products. The company offers a diverse range of bicycles, including mountain, road, triathlon, gravity, urban, and fitness bikes. In addition to complete bicycles, Canyon provides a variety of components such as brake pads, cassettes, and pedals, as well as accessories like backpacks, bike locks, and indoor trainer products. Their apparel line includes a wide selection of clothing and gear for cyclists, including helmets, shoes, and protective gear. Operating primarily as a direct-to-consumer retailer, Canyon Bicycles sells its products online, ensuring a streamlined shopping experience for customers. The company was previously known as Radsport Arnold GmbH before rebranding in January 2001.

Backcountry

Acquisition in 2015
Backcountry.com, established in 1996 and headquartered in Park City, Utah, is a leading online retailer specializing in outdoor gear and apparel. Owned by TSG Consumer Partners, the company caters to outdoor enthusiasts by providing a comprehensive platform for researching, reviewing, and purchasing equipment necessary for various outdoor activities. Under the leadership of co-founders Jim Holland and John Bresee, Backcountry.com has become a prominent player in the outdoor retail market, recognized for its commitment to serving passionate outdoor fans.

REVOLVE

Private Equity Round in 2014
Revolve Group, Inc. is an online fashion retailer based in Cerritos, California, specializing in women's apparel, footwear, accessories, and beauty products. Founded in 2003 by Michael Mente, the company operates through two main segments: REVOLVE and FORWARD. It connects consumers with a variety of established and emerging brands, as well as its own private-label offerings, which account for about 20% of its sales. Revolve caters to a diverse customer base, including men and children, and emphasizes a mobile-first shopping experience, leveraging influencer marketing to attract shoppers. In 2023, the company reported net sales of $1.1 billion, positioning it among the leading e-commerce apparel retailers in the United States. The platform also provides shipping and delivery services, enhancing the overall shopping experience for its customers.

It Cosmetics

Private Equity Round in 2013
IT Cosmetics is the fast-growing beauty brand built by Jamie Kern Lima.IT Cosmetics makes more than 300 beauty products, focusing on color cosmetics, brushes, tools, and most recently, skin care, which the company launched earlier this year. On QVC, Lima is known to remove her makeup to show the rosacea that prompted her to start the business in the first place – and then reapply her cosmetics live on television.

Alterna Haircare

Acquisition in 2013
Alterna Haircare is a cosmetics company specializing in hair care products.

Planet Fitness

Private Equity Round in 2013
Planet Fitness, founded in 1992 in Dover, New Hampshire, is a prominent franchisor and operator of fitness centers, recognized for its expansive membership base and numerous locations across the United States and beyond. With over 1,000 facilities in 47 states, as well as in the District of Columbia, Puerto Rico, Canada, and the Dominican Republic, the company aims to improve lives by offering a quality fitness experience in a welcoming atmosphere known as the Judgement Free Zone®. Its business model comprises three main segments: franchising operations, corporate-owned stores, and equipment sales. While the franchise segment encompasses its operations across various countries, the corporate-owned segment is primarily focused on facilities in the U.S. and Canada, contributing significantly to the company’s revenue. More than 90% of its locations are independently owned and operated, reflecting Planet Fitness's commitment to empowering local entrepreneurs.

Neurobrands LLC. (drink neuro)

Acquisition in 2012
Neurobrands is a food & beverages company that provides dietary supplements and natural spring water.

PAIGE

Acquisition in 2012
Born in Los Angeles in 2004, PAIGE combines Southern California casual with pure sophistication. The result is a collection of men’s and women’s styles that are infused with considered, unexpected details. PAIGE’s trendsetting, highly addictive line includes Men’s, Women’s, Maternity and Petite collections that are available at PAIGE boutiques in Los Angeles and New York and over 80 countries worldwide.

Alexis Bittar

Private Equity Round in 2012
Alexis Bittar, Inc. manufactures designer jewelry. It offers bracelets, earrings, necklaces, rings, pins, and charms. The company sells its products through its stores and retailers globally, as well as online. The company was incorporated in 1997 and is based in New York, New York. As of October 28, 2016, Alexis Bittar, Inc. operates as a subsidiary of CAROLEE LLC.

Kenra Professional

Acquisition in 2011
Kenra Professional is a consumer goods company that specializes in the manufacture and marketing of hair care and styling products. The company offers a diverse range of items, including shampoos, conditioners, styling agents, and hairspray, tailored to meet the needs of various hair types and concerns, such as color-treated, curly, and dry or damaged hair. Kenra Professional's products are designed to effectively cleanse, condition, and style hair, helping customers remove dirt, oil, and product buildup while leaving their hair feeling soft and hydrated.

elf Cosmetics

Private Equity Round in 2011
elf Cosmetics is a New York-based supplier of cosmetics.

DenTek Oral Care

Acquisition in 2010
DenTek is a worldwide leader in innovative oral care products including floss picks, interdental brush cleaners, dental guards for nighttime bruxism, disposable dental picks, braces care and dental repair. DenTek products are available in over 30 countries worldwide and in retail stores nationwide including Walmart, Target, Walgreens, CVS, Rite Aid and Kroger.

Popchips

Private Equity Round in 2008
Popchips, Inc. is a snack food company based in Playa Vista, California, founded in 2007. It specializes in the production and marketing of a variety of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips. The company's innovative method of creating these snacks involves heating ingredients in a pressurized chamber, resulting in non-greasy, low-fat options that cater to health-conscious consumers. Popchips offers its products in various flavors and also provides a range of variety packs. The company distributes its snacks through retail stores across the United States and Canada, as well as through its online store, allowing customers to conveniently purchase their favorite snacks. In addition to its primary markets, Popchips has expanded its reach to several European countries, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.

Island Oasis

Acquisition in 2008
Island Oasis, Inc. specializes in the production of frozen and shelf-stable fruit purees, coffee blends, and nutrients designed for goal-specific drinks. The company is notable for its pioneering role in the frozen drink market, having introduced the first all-natural strawberry daiquiri mix in 1984. Its diverse product offerings cater to a variety of sectors, including bars, restaurants, schools, fitness centers, hospitals, and the military, as well as consumers at home. Island Oasis provides its products through a network of distributors and online channels, both domestically and internationally. Additionally, the company offers custom blenders and ice shaving equipment, enabling customers to easily create a wide range of beverages, from cocktails to smoothies. Headquartered in Walpole, Massachusetts, Island Oasis has been a subsidiary of Kerry Group plc since September 2015.

Dogswell

Acquisition in 2008
Dogswell is a Pet supply store selling nutritious ingredients & supplements in Los Angeles, California.

Muscle Milk

Private Equity Round in 2007
Muscle Milk has a range of protein products that feature the nutrients your active lifestyle demands.

PureOlogy Research

Acquisition in 2004
PureOlogy Research is dedicated to producing and selling premium hair care products, focusing on the needs of professional hair colorists and their clients. The company specializes in high-performance shampoos, conditioners, and styling products designed to enhance and protect the vibrancy of color-treated hair. Committed to environmental sustainability, PureOlogy aims to deliver products that not only improve hair condition but also ensure longer-lasting hair color. Through specialty channels, the brand seeks to provide the highest quality color care solutions that cater to the demands of both professionals and consumers.

Meguiar’s

Acquisition in 2003
For over 100 years, Meguiar’s Inc. has been providing Car Crazy people with specialized state-of-the-art formulations for making the appearance of cars “show car perfect.” Chosen by 20 out of 24 “Best of Class” winners at the 2008 Pebble Beach Concours d’Elegance, Meguiar’s provides highly specialized products for every automotive surface, including paint, wheels, tires, and interiors. As part of its passionate support for the car hobby, Meguiar’s sponsors more than 11,000 car shows globally and produces Meguiar’s Car Crazy Television and Radio that represent car enthusiasts worldwide.

Glaceau

Venture Round in 2003
Glaceau manufactures and distributes various lines of enhanced water. Its product portfolio is comprised of vitaminwater, fruitwater, smartwater, and vitaminenergy. Glaceau focuses on providing its users with products that are free of sodium and artificial ingredients. It was founded in 1996 and is headquartered in New York, United States. Glaceau is subsidiary of The Coca-Cola Company.

Alexia Foods

Acquisition in 2003
Alexia Foods Inc. is a privately held natural food company that specializes in frozen food products, particularly in the potato category. As the leading natural frozen potato brand, it offers a diverse range of items including potato nuggets, various types of fries, onion rings, and mashed potatoes. In addition to potato products, Alexia Foods also produces an array of all-natural and organic appetizers and artisan breads. Its product lineup features items such as chicken fingers, meatloaf, artichoke dips, and various sauces. Alexia Foods distributes its products primarily through grocery stores across the United States, catering to consumers looking for convenient and quality frozen food options.

Mauna Loa Macadamia Nut

Acquisition in 2000
Mauna Loa Macadamia Nut Corporation, established in 1946 and based in Keaau, Hawaii, is recognized as the world's largest processor of macadamia nuts. The company specializes in producing and selling a diverse range of macadamia nut products, including natural, flavored, and chocolate-covered varieties. Its offerings extend to boxed chocolates, snack bags, nut-based confections, and cookies, catering to various consumer preferences. Mauna Loa primarily distributes its products online across the United States. Originally known as Royal Iolani, the company adopted its current name in 1976 and became a subsidiary of Hawaiian Host, Inc. in 2015, following its previous ownership by The Hershey Company from 2004 to 2015.

Garden of Eatin

Acquisition in 1998
Garden of Eatin is a manufacturer and producer of natural tortilla chips based in Boulder, Colorado. Founded in 1971 by Al Jacobson, the company specializes in organic tortilla chips made from non-genetically engineered ingredients. Its product range includes a variety of chips and snacks, such as organic chips, corn chips, grain-free options, and dippable snacks, catering to health-conscious consumers seeking wholesome alternatives.

Famous Amos

Acquisition in 1988
Famous Amos is a food company that manufactures chocolate chip cookies. The company offers chocolate flavors such as Belgian Chocolate Chips, Philippine Coconut and White Chocolate Chip, and Mediterranean Hazelnut and Chocolate Chip.
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