Yext is a digital presence platform designed for multi-location brands, enabling them to manage their online information consistently and accurately across various digital channels. Founded in 2006 and headquartered in New York, Yext's platform allows businesses to structure and control the facts about their brands in a database called a Knowledge Graph. This structured data powers direct answers on a business' own website and across a network of approximately 175 third-party services, including maps, apps, search engines, GPS systems, digital assistants, directories, and social networks. Yext's AI and machine learning technology automates workflows and provides actionable insights for data-driven decisions. The company serves industries such as healthcare, retail, and financial services, helping brands deliver engaging experiences to customers across the digital world.
Places Scout is a technology company that specializes in Search Engine Optimization (SEO) software. It provides a suite of tools and solutions designed for online marketing agencies, including rank tracking, reputation monitoring, citation intel, listing audits, lead generation, and SEO reporting. These features help agencies optimize their clients' online presence, improve search engine rankings, and gain a competitive edge in the digital landscape.
InnerBalloons
Acquisition in 2014
InnerBalloons is a software company that specializes in providing scalable software-as-a-service products designed to enhance the online presence of local businesses. The company offers a range of tools, including reputation and web presence management, sales dashboards, and local search content generation, primarily through white label arrangements with resellers. InnerBalloons collaborates with various large directories and sales organizations worldwide to deliver digital marketing services to small and medium enterprises (SMEs). Currently operational in 13 countries with plans for rapid expansion, the company focuses on developing solutions that are user-friendly and effective, utilizing their expertise in big data, natural language processing, and local search content development. While most of their products are desktop-based, they are increasingly adapting their services for mobile devices to meet the evolving needs of their clients.
Citrrus
Acquisition in 2014
Citrrus specializes in developing mobile applications tailored for both government and commercial clients. The company focuses on creating innovative solutions that facilitate connections between organizations and their customers or employees. Citrrus has successfully delivered projects for a diverse range of clients, including Fortune 500 companies, public utilities, large financial institutions, and federal government agencies. By leveraging technology, Citrrus aims to enhance engagement and improve communication within various sectors.
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