Yext

Yext, Inc. is a New York-based company that offers a knowledge engine platform designed to help businesses manage their digital presence. By utilizing a centralized database known as the Knowledge Graph, Yext allows organizations to structure and control their factual information, ensuring that accurate brand details are available across various digital channels. The platform supports businesses in delivering official answers to consumer inquiries, enhancing their visibility on approximately 200 third-party services, including major search engines, social networks, and digital assistants. Yext's services cater to several industries, including healthcare, retail, and financial services, with a primary revenue model based on subscription services. Founded in 2006, Yext aims to improve the accuracy of location-based queries and overall search intelligence within the digital ecosystem.

Brent Metz

Founder

2 past transactions

InnerBalloons

Acquisition in 2014
InnerBalloons is a software company that specializes in scalable software-as-a-service products designed to enhance the online presence of local businesses. The company operates primarily through a white label model, collaborating with resellers and major directories to provide digital marketing services to small and medium enterprises (SMEs). Its offerings include tools for reputation and web presence management, sales dashboards, and local search content generation. Currently, InnerBalloons is active in 13 countries and continues to expand its reach. The company's solutions are primarily desktop-based, but there is a growing focus on mobile compatibility. By leveraging expertise in big data, natural language processing, and local search content development, InnerBalloons delivers user-friendly solutions that benefit publishers, consumers, and SMEs alike. In the Netherlands, the company syncs location data across various local platforms for approximately 15,000 small businesses.

Citrrus

Acquisition in 2014
Citrrus specializes in developing mobile applications tailored for both government and commercial clients. The company focuses on creating innovative solutions that facilitate connections between organizations and their customers or employees. Citrrus has successfully delivered projects for a diverse range of clients, including Fortune 500 companies, public utilities, large financial institutions, and federal government agencies. By leveraging technology, Citrrus aims to enhance engagement and improve communication within various sectors.
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