redBus

Busportal operates a website that enables users to search for and compare bus ticket offerings from various companies in Peru. The platform addresses significant challenges in the bus travel sector, such as the lack of online payment options and inadequate online visibility for bus companies. By providing a direct online ticket purchasing experience, Busportal simplifies the process for consumers, allowing them to buy tickets conveniently without the need for phone calls or terminal visits. The company targets both local and international travelers, focusing on mid-low and mid-high market segments. It employs a dual revenue model, earning commissions from bus companies for each ticket sold without charging customers directly. Additionally, Busportal collaborates with mobile providers like Movistar and governmental bodies to enhance its service accessibility through integrated widgets on official websites. With the burgeoning internet usage in Latin America and a significant volume of bus travelers, Busportal aims to capitalize on these trends by offering a comprehensive solution for bus ticketing in a fragmented market.