MarketTools, Inc. was acquired by MetrixLab BV. MarketTools, Inc. designs, develops, and offers online marketing research software and services. The company offers market research software suite, including Survey Manager, an online market research survey process that allows users to build online surveys, deploy them, collect the results, analyze the data, and share findings with their colleagues; Panel Manager, a panel management software to create an online market research panel; and Community Manager, a market research online community. It also provides brand, media, and advertising research solutions, including advertisement creative test, interactive and advertisement campaign evaluation, cross media optimization, brand and campaign tracking, brand health monitoring, and advertisement concept creation; innovation and shopper research, such as market exploration, innovation, and in-store activation; eBusiness performance research in the areas of Website performance monitor, in/out lab usability test, in home usability test, usability expert review, Website competitor benchmark, focus group panel, Website concept test, and interactive campaign evaluation; and customer experience management solutions. It serves banks, insurance companies, consumer goods companies, and many others in the United States and internationally.