Paddle
Paddle is a platform designed to simplify the sales process for apps, games, and other digital products, allowing creators to focus on product development rather than administrative tasks. It offers a comprehensive solution by managing payments, analytics, customer support, and VAT compliance. Paddle provides software development kits that enable developers to implement features such as trial versions, licensing mechanisms, and in-app purchases, all accessible through a unified dashboard. As a Merchant of Record, Paddle alleviates the complexities associated with payments infrastructure, delivering a more efficient and cost-effective solution. The company employs over 230 individuals and serves more than 3,000 software sellers across 245 global territories, positioning itself as a key player in the B2B SaaS market.
ProfitWell
Acquisition in 2022
ProfitWell is a developer of a business intelligence platform tailored for subscription-based companies, aiming to enhance retention and monetization strategies. The company provides a comprehensive suite of tools that consolidate recurring revenue data, including financial metrics, usage statistics, and customer attribution information. Their services facilitate the management of audits, track payments and expenses, and assist businesses in pricing decisions based on customer preferences and manufacturing costs. By offering solutions for automatic churn reduction and revenue recognition, ProfitWell helps clients improve their financial performance and make informed decisions, ultimately enabling them to win back customers and refine their pricing strategies.
DevMate
Acquisition in 2017
DevMate is a software development and distribution assistant platform created by MacPaw Inc., which specializes in providing comprehensive tools for software developers. With over five years of experience in the Mac application market, MacPaw has developed a robust suite of utilities that address various challenges associated with app distribution. DevMate enables developers to manage and sell their software online by offering an end-to-end solution that includes application update delivery, trial version management, licensing, bundle sales, beta testing, crash reporting, and detailed analytics. This platform aims to help software developers effectively navigate the complexities of software distribution and sales outside of traditional app stores.
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