Vision Healthcare
Vision Healthcare is a European consumer healthcare company operating a platform that houses a broad portfolio of self-care brands and Over-The-Counter (OTC) products. This includes vitamins, nutritional supplements, cosmetics, personal care items, and OTC medicines. The company employs an omni-channel marketing strategy, with a notable emphasis on online and direct-to-consumer sales channels. Vision Healthcare follows a buy-and-build approach, consolidating the European market and leveraging shared back-end infrastructure for swift organic growth.
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2 past transactions
Vitamaze
Acquisition in 2021
Vitamaze is a company that specializes in the manufacturing and retailing of nutritional supplements. Their product range includes vitamins, botanicals, minerals, and plant-extracted supplements designed to meet the nutritional needs of individuals. These products are sold through various e-commerce and e-pharma marketplaces, aiming to help customers maintain fitness and health.
Mylène
Acquisition in 2019
Mylène, established in 1965, is a manufacturer of healthcare and cosmetic products primarily aimed at women. The company offers a diverse range of offerings, including skincare, beauty, fashion, household, linen, and decor items. Mylène focuses on personal advice and quality, promoting its products through direct sales channels, particularly in Belgium. The brand is known for creating a sense of community by facilitating home parties, where customers can experience and purchase products in a social setting. Most of its products are designed and produced in-house, reflecting Mylène's commitment to quality and innovation.
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