Vision Healthcare
Vision Healthcare is an independent entity in the consumer healthcare sector, featuring a diverse portfolio of self-care and over-the-counter (OTC) brands across several European countries. The company emphasizes an omnichannel marketing strategy, leveraging both traditional and digital platforms, particularly in direct-to-consumer channels. Its product offerings include vitamins, nutritional supplements, cosmetics, personal care items, and OTC medicines. Vision Healthcare is committed to a buy-and-build strategy, acting as a consolidator in the European market and beyond, which enables its group companies to utilize a shared backend platform for efficient and sustainable growth.
Vitamaze specializes in the manufacture and retail of nutritional supplements aimed at meeting the dietary needs of individuals. The company provides a diverse range of products, including vitamins, minerals, botanicals, and plant-extracted supplements. These offerings are available through e-commerce platforms and e-pharmacy marketplaces, allowing customers easy access to products that promote health and fitness. Vitamaze is committed to supporting individuals in their pursuit of better health through high-quality nutritional solutions.
Mylène is a company that specializes in healthcare and cosmetic products primarily for women. Established in 1965 with the creation of Mylène oil, the company has since expanded its offerings to include a diverse range of beauty, home, and style products, which are largely designed and produced in-house. Mylène emphasizes personal advice and quality in its products, which are marketed through direct sales channels, particularly in Belgium. The brand promotes community engagement through home parties, fostering connections among customers while showcasing its product range.
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