Vision Healthcare

Vision Healthcare is a European consumer healthcare company operating a platform that houses a broad portfolio of self-care brands and Over-The-Counter (OTC) products. This includes vitamins, nutritional supplements, cosmetics, personal care items, and OTC medicines. The company employs an omni-channel marketing strategy, with a notable emphasis on online and direct-to-consumer sales channels. Vision Healthcare follows a buy-and-build approach, consolidating the European market and leveraging shared back-end infrastructure for swift organic growth.

Geert Cools

CEO

2 past transactions

Vitamaze

Acquisition in 2021
Vitamaze specializes in the manufacture and retail of nutritional supplements aimed at meeting the dietary needs of individuals. The company provides a diverse range of products, including vitamins, minerals, botanicals, and plant-extracted supplements. These offerings are available through e-commerce platforms and e-pharmacy marketplaces, allowing customers easy access to products that promote health and fitness. Vitamaze is committed to supporting individuals in their pursuit of better health through high-quality nutritional solutions.

Mylène

Acquisition in 2019
Mylène is a company that specializes in healthcare and cosmetic products primarily for women. Established in 1965 with the creation of Mylène oil, the company has since expanded its offerings to include a diverse range of beauty, home, and style products, which are largely designed and produced in-house. Mylène emphasizes personal advice and quality in its products, which are marketed through direct sales channels, particularly in Belgium. The brand promotes community engagement through home parties, fostering connections among customers while showcasing its product range.
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