Generation Partners

Generation Partners is a private equity firm established in 1996, headquartered in Connecticut, with additional offices in Los Angeles and Austin. The firm specializes in providing equity capital through buyout and growth equity investments, primarily targeting business services, healthcare, and technology sectors in the United States. With a focus on growth-oriented companies, Generation Partners invests between $10 million and $50 million, pursuing both majority and minority equity positions at various stages of development. Over its two decades of operation, the firm has invested in more than 50 companies, emphasizing long-term partnerships, often remaining engaged with their portfolio companies for over a decade. The firm's foundation lies in combining extensive private equity experience with technology expertise, seeking businesses that leverage technology to drive industry change.

John A. Hawkins

Managing Partner

Andrew Hertzmark

Managing Partner

Louis Marino

Senior Vice President and CFO

Eric J. Reiter

Associate

16 past transactions

Helcim Inc.

Series A in 2022
Helcim Inc. launched in 2006 as a payment processor and evolved into a financial technology company that empowers businesses. As of fall 2017, Helcim serves more than 6,000 businesses in the US and Canada, and annually processes $2.5 billion in payments from over 15 million transactions.

Payactiv

Series C in 2020
PayActiv, Inc. is a financial wellness platform that offers earned wage access services to employees and employers across various industries, including restaurants, factories, hospitals, and retail stores. Founded in 2011 and based in San Jose, California, PayActiv allows users to access a portion of their earned but unpaid wages between pay periods, providing timely financial relief. The platform not only facilitates wage access but also includes tools for budgeting, saving, and money management, leveraging artificial intelligence and machine learning to enhance financial planning. By addressing the financial stress faced by employees, PayActiv aims to empower lower-income workers and foster a more productive workforce, ultimately contributing to improved employee financial health and resilience. The company was previously known as PayKloud, Inc. before rebranding in 2014.

Payactiv

Series B in 2018
PayActiv, Inc. is a financial wellness platform that offers earned wage access services to employees and employers across various industries, including restaurants, factories, hospitals, and retail stores. Founded in 2011 and based in San Jose, California, PayActiv allows users to access a portion of their earned but unpaid wages between pay periods, providing timely financial relief. The platform not only facilitates wage access but also includes tools for budgeting, saving, and money management, leveraging artificial intelligence and machine learning to enhance financial planning. By addressing the financial stress faced by employees, PayActiv aims to empower lower-income workers and foster a more productive workforce, ultimately contributing to improved employee financial health and resilience. The company was previously known as PayKloud, Inc. before rebranding in 2014.

Prefix

Convertible Note in 2017
PreFix Inc. is a preventive maintenance service provider based in Austin, Texas, focusing on a range of household systems including appliances, HVAC, plumbing, and electrical systems. Established in 2013, the company offers various services such as flushing sediment from water heaters, cleaning dryer vents, inspecting toilets for leaks, maintaining ovens, and ensuring the cleanliness of AC drain lines. Additionally, PreFix addresses issues like unclogging drains, sanitizing dishwashers, and checking smoke and carbon monoxide detectors. By servicing both homeowners and landlords, PreFix aims to alleviate maintenance worries and help clients save 30-50% on annual maintenance costs.

Donuts

Series B in 2013
Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics (.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1.

Donuts

Series A in 2012
Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics (.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1.

Leaf Group

Series D in 2008
Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that builds platforms across its marketplace (Society6, Saatchi Art, The Other Art Fair, Deny Designs) and media (Livestrong.com, eHow, Hunker, Sapling, Techwalla, LeafTV) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. For more information about Leaf Group, visit www.leafgroup.com.

iCrossing

Series F in 2008
iCrossing is a digital marketing company headquartered in Scottsdale, Arizona, with a global presence. The firm specializes in providing tailored marketing solutions through its proprietary platform. Its services encompass both planning and development, which include customer research, market analysis, persona development, and comprehensive digital marketing strategies. iCrossing also focuses on integrated search marketing, social media strategies, mobile marketing, and performance analytics. In terms of development, the company offers expertise in search engine marketing, display advertising, email marketing, mobile solutions, and website development. By combining these services, iCrossing aims to assist brands and agencies in enhancing their digital marketing efforts.

Leaf Group

Series B in 2006
Leaf Group Ltd. (NYSE:LFGR) is a diversified Internet company that builds platforms across its marketplace (Society6, Saatchi Art, The Other Art Fair, Deny Designs) and media (Livestrong.com, eHow, Hunker, Sapling, Techwalla, LeafTV) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. For more information about Leaf Group, visit www.leafgroup.com.

ShopWiki

Series A in 2006
ShopWiki is a consumer shopping search engine designed to help users find a vast array of products available on the internet. Founded by former executives from DoubleClick, the platform utilizes advanced crawling technology to index and organize products from over 250,000 online merchants. ShopWiki does not engage in direct sales but instead serves as a comprehensive resource for consumers seeking items across various categories, including electronics, clothing, home goods, and more. With international operations in countries such as the UK, France, Australia, Germany, and the Netherlands, ShopWiki continues to expand its reach, aiming to enhance the shopping experience for users worldwide.

thePlatform

Venture Round in 2006
thePlatform is a prominent video management and publishing company that specializes in providing white-label solutions for media organizations. It serves as a central hub for managing, monetizing, and syndicating billions of professionally produced video views each year. With a focus on versatility, thePlatform supports video businesses across various devices, including PCs, mobile, and television. The company currently manages multiscreen video for some of the largest cable operators in North America, as well as major television providers and numerous leading media companies. With over a decade of experience in the industry, thePlatform operates as an independent subsidiary of Comcast and is headquartered in Seattle, Washington.

iCrossing

Series C in 2005
iCrossing is a digital marketing company headquartered in Scottsdale, Arizona, with a global presence. The firm specializes in providing tailored marketing solutions through its proprietary platform. Its services encompass both planning and development, which include customer research, market analysis, persona development, and comprehensive digital marketing strategies. iCrossing also focuses on integrated search marketing, social media strategies, mobile marketing, and performance analytics. In terms of development, the company offers expertise in search engine marketing, display advertising, email marketing, mobile solutions, and website development. By combining these services, iCrossing aims to assist brands and agencies in enhancing their digital marketing efforts.

Reliacast

Series C in 2000
Reliacast alone offers the best solution for Webcasting to deliver on its full potential. Their audience measurement, management and control technologies are enabling a whole new breed of compelling Webcasting services.

BarterTrust.com

Series C in 2000
BarterTrust.com, founded in 1999, is North America's largest Internet-enabled business-to-business barter exchange with more than 7,000 clients. Its founders embraced a clicks-and-mortar strategy that blends the best practices of traditional business-to-business barter and e-commerce. Clients can trade online via the Internet or with the personal assistance of an experienced trade broker. BarterTrust.com maintains 12 regional offices across the United States and expects to open more offices throughout 2000. In 1999, clients within the BarterTrust.com Network generated $120 million in barter transactions, giving the company annual revenues of $10 million. Tens of thousands of items changed hands each month within the secure BarterTrust.com Network. Headquartered in San Francisco, California, BarterTrust.com enjoys strong investor support, raising $15 million in its first two rounds of financing from such venture partners such as Argus Capital, Draper Richards, El Dorado Ventures and Vector Capital. The company recently closed a third round of financing from additional investors, including General Motors Investments, Deutsche Banc Alex. Brown, and MSC Industrial Direct.

Linguateq

Venture Round in 2000
Linguateq offers datastream management system and patented data integration software that reduces complexity, time-to-market, and cost. It specializes in legacy and emerging platforms, switches, networks, and industry standards such as BAF/AMA, ASN.1, AMADNS, and IPDR. The company enables its customers to achieve interoperability in any architecture and maximizes their revenue and profit in today's competitive marketplace. Linguateq was founded in 1995 and is headquartered in Mclean, Virginia.

IGN Entertainment

Venture Round in 1999
Services to video game, lifestyle, and entertainment enthusiast markets worldwide