Ethology
Acquisition in 2017
Ethology, Inc. is an integrated digital marketing agency based in Scottsdale, Arizona, focused on providing comprehensive digital consultancy services to various industries, including travel and hospitality, retail, e-commerce, finance, telecommunications, consumer packaged goods, insurance, entertainment, and healthcare. The agency offers a wide range of services, including analytics and reporting, audience research, content strategy, digital paid media, display media, lifecycle marketing, local search, mobile experience, search engine optimization, social media, strategic planning, user experience design, web development, and creative services. Ethology specializes in architecting campaigns that balance key performance indicators with consumer needs, utilizing social, local, paid, mobile, and content data to enhance customer experiences. Originally known as Tallwave Media, Inc., the company rebranded to Ethology in March 2011 and has operated as a subsidiary of Tallwave, LLC since February 2017.
Creative Allies
Debt Financing in 2011
Creative Allies, Inc. is an integrated marketing firm based in Morrisville, North Carolina, established in 2009. The company specializes in assisting celebrity and consumer brands in executing marketing campaigns and engaging with customers, particularly millennials. Creative Allies leverages proprietary crowdsourcing technology to create impactful digital campaigns that drive both revenue and social engagement. The firm operates a community of over 120,000 designers and 180,000 fans, facilitating contests that allow artists and fans to collaborate on creative projects. This platform not only helps brands and musical icons connect with their audiences but also enables emerging artists to gain exposure and win prizes for their work. Creative Allies has collaborated with a variety of notable brands and celebrities, enhancing their marketing efforts through innovative strategies.
EngineWorks
Acquisition in 2011
EngineWorks is a data-driven internet marketing company based in Portland, Oregon. The firm specializes in providing a range of services, including search engine optimization (SEO), paid search marketing, online media marketing, content marketing, and social media marketing. By leveraging proprietary strategies and advanced analytics, EngineWorks enables businesses and organizations of all sizes to enhance their online visibility and performance. The company's services are designed to help clients effectively reach their target audiences across various digital platforms, ultimately creating value for their brands. With a focus on measurable results, EngineWorks delivers insights that guide marketing strategies and optimize communication efforts across all channels.