National Basketball Association

The National Basketball Association (NBA) is the leading men's professional basketball league in North America and is recognized globally as the premier league of its kind. The NBA operates alongside the Women’s National Basketball Association and the NBA G League, forming a comprehensive sports and media business. It has established a significant international footprint, broadcasting games and programming in 215 countries and territories, available in 49 languages. NBA merchandise is widely distributed, with sales in over 125,000 stores across 100 countries. The league's rosters include a diverse array of international players, enhancing its global appeal. NBA Digital encompasses platforms such as NBA TV, NBA.com, and NBA LEAGUE PASS, contributing to one of the largest social media presences in sports, with over 1.3 billion global followers. Additionally, through its NBA Cares initiative, the league engages in social responsibility efforts, collaborating with youth organizations to address key issues in education, family development, and health.

Scott Kaufman Ross

Senior Vice President, Head of Gaming and New Business Ventures

3 past transactions

Zigazoo

Series A in 2022
Zigazoo is a prominent platform in the realm of children's short-form video content, allowing kids to create and share video responses to engaging challenges. The platform is designed to enhance screen time by promoting healthier, educational interactions through a user-friendly application. Inspired by children's creativity, Zigazoo encourages self-expression and confidence among young users while also fostering diverse perspectives. The challenges are crafted in collaboration with leading institutions such as museums and zoos, as well as educators and media personalities, ensuring that the content is both entertaining and educational. Recognized for its commitment to safety and positive engagement, Zigazoo has received praise from children's media advocacy organizations, positioning it as a valuable resource for families seeking enriching digital experiences.

Nextiles

Seed Round in 2022
Nextiles is a New York-based company founded in 2019 that specializes in smart apparel technology, merging athletic clothing with an advanced analytics system to enhance exercise performance and safety. The company innovatively integrates electrically conductive fibers into fabrics using a patented sewing technology, allowing for the development of wearables that include motion sensors directly within the apparel. This unique approach enables the creation of responsive and adaptive devices, providing valuable insights into an individual's movement patterns. With a strong foundation in electrical engineering and circuit design, Nextiles offers its expertise to businesses looking to develop or enhance their own Internet of Things (IoT) and smart device products.

Hyperice

Series A in 2020
Hyperice Inc. designs and produces innovative recovery technology focused on enhancing movement and accelerating recovery for athletes. Established in 2010 and based in Irvine, California, the company offers a range of products that utilize vibration, percussion, dynamic air compression, and thermal technology. Key offerings include the Vyper vibrating fitness roller, Venom heat and vibration device, and Hypersphere vibrating massage ball, alongside various kits that combine these technologies. Hyperice also provides specialized ice compression devices for different body areas, such as the knee and back, as well as a handheld percussion therapy device known as Raptor. In addition to its core products, the company sells accessories like chargers and reusable synthetic ice. Hyperice's solutions are utilized by professional and collegiate athletes globally, reflecting its commitment to improving recovery times, preventing injuries, and enhancing overall physical performance.
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