Engine Shop
Engine Shop is an experiential marketing agency specializing in sports, entertainment, and lifestyle sectors. The company focuses on creating authentic connections between brands and consumers by developing and activating tailored marketing programs. Engine Shop emphasizes passion points to engage audiences, seamlessly integrating digital, social, and mobile elements to enhance brand interactions. Through its innovative strategies, the agency aims to foster deeper and more meaningful engagement, helping clients effectively reach and resonate with their target markets.
Top Stages
3 past transactions
IEG
Acquisition in 2018
IEG, LLC is a consulting firm based in Chicago, Illinois, specializing in sponsorship consulting, training, research, and analysis services. Established in 1981, the company provides advisory services, return on investment assessments, valuations, and publications aimed at sponsors, properties, and agencies. IEG's offerings include sponsorship reports, sourcebooks, intelligence reports, and guidance on sponsorship contracts and returns. The firm caters to a diverse clientele that includes corporations, sports organizations, arts and entertainment properties, associations, and various venues such as convention centers and malls. In addition to its consulting services, IEG also focuses on ticketing strategies, data management, and digital marketing, helping clients develop effective partnership propositions that yield positive returns. As of 2018, IEG operates as a subsidiary of Engine Shop, LLC.
T Burns Sports Group
Acquisition in 2018
T Burns Sports Group is a consultancy and international sports marketing firm located in Decatur, Georgia. The company specializes in providing a range of services focused on sports branding, including sponsorship sales, assessment, negotiation, and strategic planning. Additionally, T Burns Sports Group offers expertise in sponsorship communications strategy and bidding city strategic planning. By leveraging its knowledge and experience, the firm assists brands in developing effective global sponsorships, enhancing their presence and impact within the sports industry.
The Gamer Agency
Acquisition in 2017
The Gamer Agency is a leading company in the e-sports industry, specializing in strategy, event production, and development. It collaborates with casinos and brands to create e-sports events and live broadcasts, while also educating clients on the potential business impact of video games. Additionally, The Gamer Agency offers digital marketing services designed to help brands connect with gamers through various creative services, including films, television productions, integrated campaigns, trans-media experiences, and digital services across multiple platforms.
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