IEG, LLC is a consulting firm based in Chicago, Illinois, specializing in sponsorship analysis and insights. Founded in 1981, the company provides a range of services including sponsorship consulting, training, research, and analysis tailored for sponsors, properties, and agencies. IEG's offerings encompass advisory services, return on investment assessments, valuation, and strategic guidance in event marketing, sports marketing, and cause marketing. The firm also produces various publications such as sponsorship reports and intelligence reports. IEG serves a diverse clientele, including corporations, agencies, arts and entertainment properties, associations, convention and visitors bureaus, hospitals, and sports organizations. As of July 2018, IEG operates as a subsidiary of Engine Shop, LLC.
T Burns Sports Group
Acquisition in 2018
T Burns Sports Group is a consulting and international sports marketing firm located in Decatur, Georgia. The company specializes in a range of services including sponsorship sales, assessment, negotiation, and strategic planning. It also focuses on sponsorship communications strategy, bidding city strategic planning, and brand development. By offering these services, T Burns Sports Group assists brands in creating and managing global sponsorships, enhancing their visibility and engagement in the sports industry.
The Gamer Agency
Acquisition in 2017
The Gamer Agency is a leading e-sports strategy and event production company that collaborates with casinos and brands to create e-sports events and live broadcasts. The agency not only produces engaging content but also educates clients on the burgeoning influence of video games in the business landscape. Specializing in digital marketing services, The Gamer Agency helps brands connect with gamers through various creative offerings, including films, television, integrated campaigns, trans-media experiences, and digital services. By leveraging its expertise in the gaming and e-sports sectors, the agency enables companies to develop effective entertainment strategies that resonate with their target audiences.