Yellow Wood Partners
Yellow Wood Partners, LLC is a private equity firm based in Boston, Massachusetts, specializing in investments in the consumer sector. Established in 2009, the firm focuses on brand carve-outs and mid-market growth equity investments. It primarily targets consumer discretionary businesses and consumer packaged goods, with interests in categories such as beauty and personal care, health and wellness, food and beverage, juvenile products, household items, outdoor and recreation, pet care, and home goods. Yellow Wood Partners typically invests between $35 million and $150 million in companies that generate revenues ranging from $30 million to $200 million, often seeking majority stakes but also considering minority investments. The firm aims to exit its investments within seven to ten years, primarily through initial public offerings or sales to strategic competitors. Yellow Wood Partners leverages a diverse skill set developed across various economic cycles and industries, positioning itself as a significant player in the consumer market.
Scholl Footwear offers a high level of comfort and support the natural functions of the foot. The Company’s target consumer group comprises adults who are particularly keen on comfortable shoes that prevent and alleviate discomfort. The company already enjoys a high level of brand awareness and positioning across Europe and many Asian markets. The brand is also popular in Australia. Scholl footwear products, some of which have medical device status, are predominantly distributed through pharmacies and medical supply stores in Europe and can be found in the general shoe trade across Asia.
DrScholl’s is a footwear and orthopedic footcare brand. The company expanded globally to design and patent over 1,000 footcare products.
Paris Presents Incorporated, founded in 1947 and based in Gurnee, Illinois, specializes in producing and distributing beauty products and personal care accessories primarily for women. The company offers a diverse range of products under well-known brands such as EcoTools, Studio Basics, Real Techniques, Body Benefits, and Razz. Its product lineup includes makeup brushes, bath brushes, sponges, pumice stones, and various face, eye, and lip brushes. Paris Presents is dedicated to innovation and aims to enhance the beauty experience with its performance-driven product lines. The company markets its products through a network of retailers and directly via its website.
Freeman Beauty, LLC is a manufacturer and distributor of beauty care products based in Los Angeles, California, and operates as a subsidiary of pH Beauty Labs, Inc. Founded in 1976, the company specializes in skin care, body care, and hair care, offering a diverse range of products that are designed to provide a spa-like experience at home. Freeman Beauty's product portfolio includes popular items such as facial masks, dry shampoos, and foot care products, all aimed at delivering effective and enjoyable solutions for consumers. The brand emphasizes on-trend, nature-inspired formulations that are accessible in price and easy to use, catering to a wide audience. Freeman Beauty's offerings include category leaders like the Freeman Feeling Beautiful facial masks and Freeman Bare Foot products, ensuring a comprehensive selection for various beauty needs. The company's products are available through retail stores and online platforms, making them widely accessible to customers.
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