Home24
Home24 SE is a prominent retailer specializing in the marketing, sale, and distribution of a wide range of furniture and home furnishings. Founded in 2009 by Christoph Cordes, Felix Jahn, Marc Appelhoff, and Philipp Kreibohm, the company offers a diverse selection of products, including large furniture items such as sofas, tables, and beds, as well as smaller items like lighting, decorations, and storage solutions. Home24 operates under various brand names, including Home24, Mobly, and Ars Manufacti. The company serves customers through a combination of seven showrooms located in Germany and Austria, alongside its robust online platform, which is accessible via websites and mobile applications. Home24 has a significant presence in several European countries, including France, Italy, and the Netherlands, and it also operates in Brazil, with the majority of its revenue generated from its European segment. The company's headquarters is located in Berlin, Germany.
Top Stages
5 past transactions
Butlers
Acquisition in 2021
Butlers is a retailer specializing in furniture, decorative items, home accessories, and gift ideas. Based in Cologne, Germany, the company offers a wide range of products including ceramic and plastic articles, bathroom furnishings, dinnerware, storage solutions like cupboards and shelves, as well as seating options such as armchairs, sofas, chairs, and stools. Butlers aims to inspire customers with new ideas and designs for decorating their homes, cooking, gift-giving, and overall interior decoration.
CASA Home & Living
Acquisition in 2017
CASA Home & Living is a furnishing and bargain app.
Returbo
Acquisition in 2016
Returbo GmbH, founded in 2010 and based in Berlin, Germany, operates an e-commerce platform specializing in the sale of returned and second-hand electronic goods. The company offers a wide range of products, including TVs, projectors, audio equipment, digital cameras, laptops, and various other electronic items from well-known brands such as Sony, Samsung, and Canon. Returbo provides customers with the opportunity to purchase these goods at affordable prices, focusing on overstock and promotional items, as well as customer returns. The platform not only serves individual consumers but also collaborates with B2B partners, enhancing its marketing network across Germany and internationally. As of January 2017, Returbo operates as a subsidiary of home24 SE, although it was reported to be in liquidation as of October 2016.
Fashion For Home
Acquisition in 2015
Fashion For Home is a Berlin-based furniture retailer that specializes in designer furniture, operating through both online and offline channels. Established in 2009, the company serves customers in Germany, Austria, and the Netherlands, while also providing international shipping options for businesses and designers beyond these regions. The company offers a diverse range of high-quality products, including upholstered furniture, dining room pieces, and contemporary home accessories, such as sofas, sleeper sofas, chairs, tables, and storage solutions. Fashion For Home is committed to delivering quality design furniture at accessible prices and maintains showrooms in major cities, including Berlin, Hamburg, Munich, Frankfurt am Main, Düsseldorf, and Vienna.
Mobly
Acquisition in 2012
Mobly is an e-commerce platform based in Sao Paulo, Brazil, specializing in the sale of home furnishings, garden and leisure equipment, and electrical items. Founded in 2011 by three Brazilian co-founders—Victor Noda, Marcelo Marques, and Mario Fernandes—the company has established itself as a leading reference in furniture and decoration throughout the country. Mobly offers a wide range of products including sofas, wardrobes, office chairs, bedding, kitchen appliances, bath accessories, lighting products, and housewares, categorized into sections such as Furniture, Children's, Household Utilities, Garden and Leisure, Renovation and Garage, Electronics, and Others.
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