Equativ

Kamino Retail is a technology company that provides a platform for retailers to monetize their media space, such as in-store displays and digital channels. Their software offers innovative advertising units, precise targeting, comprehensive reporting, streamlined workflows, and easy integration, allowing retailers to maximize their retail media monetization efforts independently and efficiently.

Sharethrough, Inc. is a provider of native advertising software aimed at publishers, application developers, and advertisers globally. Founded in 2008 and headquartered in San Francisco, California, the company offers a comprehensive suite of solutions, including Sharethrough for Publishers, which enables effective management of native ad strategies encompassing direct sales and yield optimization. Additionally, Sharethrough for Advertisers delivers innovative ad products and expertise to assist marketers in executing successful native ad campaigns. The company also operates Sharethrough Exchange, an ad exchange dedicated to programmatic native advertising. Emphasizing a sustainable advertising ecosystem, Sharethrough supports various omnichannel formats such as display, video, and native ads, facilitating connections between publishers and advertisers through advanced technology. The company has expanded its presence with offices in major cities across the United States, as well as in London and Toronto.

Nowtilus Onlinevertriebs provides end-to-end solutions for television everywhere. With its product Serverside.ai, it revolutionizes the monetization of video streaming. Its ad-insertion technology inserts ads dynamically into live and VOD content. It allows buffer-less transition from content – to ad – back to content in streaming environments delivering a personalized broadcast television experience across devices. This provides video publishers more usage with better ad-viewing completion and higher return on advertising due to precise targeting. Customers profit from increased yield due to higher prices per viewed ad (CPM enhanced viewing experience due to better quality and from real time audience insights based on digital KPIs.)

DynAdmic SAS is a digital video advertising company based in Mougins, France, founded in 2012. It operates a marketplace that allows media buyers to purchase premium online video advertising space at competitive prices. Utilizing proprietary audio recognition technology, DynAdmic targets specific audiences by analyzing the audio content of videos, enabling advertisers to reach consumers based on their interests and the themes of the content. The company ensures brand safety by curating ad inventory and categorizing it by topics and keywords. This innovative approach not only enhances audience targeting but also creates new creative opportunities for advertisers, allowing them to associate brands with specific sounds or music. Overall, DynAdmic aims to optimize the effectiveness of video advertising while maintaining strict standards of brand protection and performance measurement.

LiquidM Technology, established in 2013, is a Berlin-based company that operates as a subsidiary of Smart AdServer SAS. It specializes in providing a single, intuitive platform for advertising and campaign management, primarily focused on mobile display media. The company's modular, cloud-based software enables agencies and trading desks to customize their ad tech infrastructure, offering greater efficiency, control, and insights into media planning and buying. LiquidM's platform is white-labeled, agnostic to third-party integrations, and supports real-time bidding, targeting, and rich media. It empowers users to manage mobile ad campaigns across various ad types and supply partners, driving better results in the mobile advertising marketplace.

We allow them to easily manage their header bidding stacks. We do all the paperworks, tag creations, script management, and thanks to our proprietary tools, the integration is made really simple. Publishers can either create their own account by SSPs, or work through us on a fully transparent manner. We also provide yield management tools to maximize revenue with different partners, especially on Smart AdServer with our proprietary algorithm.