Equativ
Smart AdServer is a leading ad monetization platform built for premium publishers to serve demanding buyers. Their fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times. TracFone, Altice Media Publicité and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.
Nowtilus Onlinevertriebs provides end-to-end solutions for television everywhere. With its product Serverside.ai, it revolutionizes the monetization of video streaming. Its ad-insertion technology inserts ads dynamically into live and VOD content. It allows buffer-less transition from content – to ad – back to content in streaming environments delivering a personalized broadcast television experience across devices. This provides video publishers more usage with better ad-viewing completion and higher return on advertising due to precise targeting. Customers profit from increased yield due to higher prices per viewed ad (CPM enhanced viewing experience due to better quality and from real time audience insights based on digital KPIs.)
DynAdmic SAS is a digital video advertising company based in Mougins, France, founded in 2012. It operates a marketplace that enables media buyers to acquire premium online video advertising space at competitive prices. The company utilizes proprietary audio recognition technology to target specific audiences by analyzing the audio content of videos. This innovative approach allows for precise audience segmentation based on interests and keywords, akin to Google AdWords. DynAdmic also emphasizes brand safety by offering access to high-quality ad exchange inventory. Additionally, the platform presents unique creative opportunities for advertisers, allowing them to associate brands with specific sounds or music, thereby enhancing brand recognition when related audio is played in videos.
LiquidM Technology GmbH, founded in 2013 and based in Berlin, Germany, offers a comprehensive advertising and campaign management platform designed for mobile media buyers, ad networks, and mobile operators. As a subsidiary of Smart AdServer SAS, LiquidM provides a white-labeled, cloud-based solution that allows users to set up and manage advertisements with customizable settings, targets, and supply partners. The platform supports integration with third-party solutions, including data management and attribution tools, facilitating efficient campaign execution. With a focus on modular design, LiquidM empowers agencies and advertisers to optimize their ad tech infrastructure, enhancing control and delivering deeper insights into media planning and purchasing. The company's technology combines media, data, and strategy to drive better results in the mobile display media marketplace, supporting real-time bidding and audience targeting based on various criteria.
We allow them to easily manage their header bidding stacks. We do all the paperworks, tag creations, script management, and thanks to our proprietary tools, the integration is made really simple. Publishers can either create their own account by SSPs, or work through us on a fully transparent manner. We also provide yield management tools to maximize revenue with different partners, especially on Smart AdServer with our proprietary algorithm.
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