Equativ

Kamino Retail is a Retail Media monetization platform.

Sharethrough, Inc. is a provider of native advertising software that connects publishers, application developers, and advertisers globally. Founded in 2008 and headquartered in San Francisco, California, the company offers a comprehensive platform for managing native ad strategies. This includes Sharethrough for Publishers, which enables publishers to oversee direct sales, execution, yield management, and network optimization. For advertisers, Sharethrough provides tools and expertise to enhance native ad campaigns across various formats, including display and video. Additionally, the company operates Sharethrough Exchange, an ad exchange that supports programmatic native advertising. With locations in major cities across the United States, as well as in London and Toronto, Sharethrough aims to create a sustainable advertising ecosystem by facilitating real-time buying, selling, and management of in-feed advertising.

Nowtilus Onlinevertriebs provides end-to-end solutions for television everywhere. With its product Serverside.ai, it revolutionizes the monetization of video streaming. Its ad-insertion technology inserts ads dynamically into live and VOD content. It allows buffer-less transition from content – to ad – back to content in streaming environments delivering a personalized broadcast television experience across devices. This provides video publishers more usage with better ad-viewing completion and higher return on advertising due to precise targeting. Customers profit from increased yield due to higher prices per viewed ad (CPM enhanced viewing experience due to better quality and from real time audience insights based on digital KPIs.)

DynAdmic SAS is a digital video advertising company based in Mougins, France, founded in 2012. It operates a marketplace that allows media buyers to purchase premium online video advertising space at competitive prices. Utilizing proprietary audio recognition technology, DynAdmic targets specific audiences by analyzing the audio content of videos, enabling advertisers to reach consumers based on their interests and the themes of the content. The company ensures brand safety by curating ad inventory and categorizing it by topics and keywords. This innovative approach not only enhances audience targeting but also creates new creative opportunities for advertisers, allowing them to associate brands with specific sounds or music. Overall, DynAdmic aims to optimize the effectiveness of video advertising while maintaining strict standards of brand protection and performance measurement.

LiquidM Inc. offers a white-labeled mobile advertising management platform designed for agencies and trading desks. Founded in 2013 and based in New York, the company provides a modular, cloud-based software solution that enables users to set up and manage advertisements with tailored settings, targets, and supply partners. The platform is agnostic to third-party integrations, allowing seamless connections with data management platforms, targeting providers, and tracking solutions. By combining media, data, technology, and strategy, LiquidM enhances efficiency and control in media planning and buying, offering deeper insights that drive improved results in the mobile display media marketplace.

We allow them to easily manage their header bidding stacks. We do all the paperworks, tag creations, script management, and thanks to our proprietary tools, the integration is made really simple. Publishers can either create their own account by SSPs, or work through us on a fully transparent manner. We also provide yield management tools to maximize revenue with different partners, especially on Smart AdServer with our proprietary algorithm.