Equativ

Equativ is an ad tech company that specializes in developing direct and programmatic advertising software aimed at optimizing the value of each advertisement impression. Their platform efficiently manages inventory and ad delivery across multiple formats and devices, utilizing advanced forecasting, targeting, and big data analytics. This approach allows publishers to enhance their revenue from both premium and programmatic advertisements while minimizing reliance on third-party vendors. Equativ is committed to providing brand and privacy-safe solutions that empower clients to uphold consumer rights, combining technical expertise with a focus on professionalism and innovation.