Equativ

Equativ is an ad tech company that specializes in developing direct and programmatic advertising software aimed at optimizing the value of each advertisement impression. Their platform efficiently manages inventory and ad delivery across multiple formats and devices, utilizing advanced forecasting, targeting, and big data analytics. This approach allows publishers to enhance their revenue from both premium and programmatic advertisements while minimizing reliance on third-party vendors. Equativ is committed to providing brand and privacy-safe solutions that empower clients to uphold consumer rights, combining technical expertise with a focus on professionalism and innovation.

Arnaud Créput

CEO

Quentin Michon

CFO

Lars Radmacher

VP Global Demand Services

Past deals in North Dakota

Sharethrough

Acquisition in 2024

Sharethrough, Inc. is a provider of native advertising software aimed at publishers, application developers, and advertisers globally. Founded in 2008 and headquartered in San Francisco, California, the company offers a comprehensive suite of solutions, including Sharethrough for Publishers, which enables effective management of native ad strategies encompassing direct sales and yield optimization. Additionally, Sharethrough for Advertisers delivers innovative ad products and expertise to assist marketers in executing successful native ad campaigns. The company also operates Sharethrough Exchange, an ad exchange dedicated to programmatic native advertising. Emphasizing a sustainable advertising ecosystem, Sharethrough supports various omnichannel formats such as display, video, and native ads, facilitating connections between publishers and advertisers through advanced technology. The company has expanded its presence with offices in major cities across the United States, as well as in London and Toronto.

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