MSM Corporation International Limited (ASX:MSM) (Company) is listed on ASX and is the parent company of Megastar Millionaire Pty Ltd. “Megastar Millionaire” was founded and developed through a transcontinental collaboration between Mr Adam Wellisch and Mr Dion Sullivan commencing in 2013, which crystallised with the acquisition of the key domain www.MegastarMillionaire.com. Together, Mr Wellisch and Mr Sullivan set out to develop the model and brand for an industry-leading online talent contest and content delivery platform. The vision was to create a disruptive re-imagining of the highly popular televised music contests to leverage the migration of user content consumption to mobile social mediums. On the 14th of August 2017, MSMCi announced the appointment of International superstar USHER as headline judge, mentor and brand ambassador. As Chief Creative Director, Usher will be marketing and promoting the brand accross his social media platforms, provide feedback to Performers and engage with Fans. The Megastar Millionaire App has undergone extensive BETA testing and will be available for download in the USA on the 30th of September 2017. Prize money for the winning contestant is US$1.0M.
Weyo specializes in creating interactive digital experiences that enhance children's engagement with video content through play. The company collaborates with major brands to transform existing video material into immersive experiences that are both entertaining and educational. Additionally, Weyo offers an early learning application featuring a variety of interactive games, designed to support children's learning while allowing parents to monitor their progress. By operating at the intersection of technology and creativity, Weyo aims to redefine how kids interact with media, fostering a playful and active approach to learning.
Influential
Series A in 2016
Influential is an influencer marketing platform that utilizes artificial intelligence and social data to enhance brand engagement. By partnering with IBM Watson, Influential offers advanced technology for influencer discovery, brand safety, and creative execution. Their extensive network includes over 1 million social media influencers, which allows them to provide tailored marketing solutions. The platform supports both online and offline attribution, enabling clients to measure outcomes such as sales lift and brand awareness. Influential collaborates with numerous Fortune 500 companies, including notable brands such as Walmart, McDonald's, and Pepsi. With offices in Los Angeles, New York City, and Las Vegas, Influential integrates first and third-party data to optimize paid media strategies and deliver precise targeting. The company has been recognized in various esteemed publications, underscoring its influence in the marketing landscape.
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