MSMCI
MSM Corporation International Limited (ASX:MSM) (Company) is listed on ASX and is the parent company of Megastar Millionaire Pty Ltd. “Megastar Millionaire” was founded and developed through a transcontinental collaboration between Mr Adam Wellisch and Mr Dion Sullivan commencing in 2013, which crystallised with the acquisition of the key domain www.MegastarMillionaire.com. Together, Mr Wellisch and Mr Sullivan set out to develop the model and brand for an industry-leading online talent contest and content delivery platform. The vision was to create a disruptive re-imagining of the highly popular televised music contests to leverage the migration of user content consumption to mobile social mediums. On the 14th of August 2017, MSMCi announced the appointment of International superstar USHER as headline judge, mentor and brand ambassador. As Chief Creative Director, Usher will be marketing and promoting the brand accross his social media platforms, provide feedback to Performers and engage with Fans. The Megastar Millionaire App has undergone extensive BETA testing and will be available for download in the USA on the 30th of September 2017. Prize money for the winning contestant is US$1.0M.
2 past transactions
Weyo
Convertible Note in 2022
Weyo is a company that specializes in creating engaging digital experiences for children, focusing on the intersection of technology and creativity. It collaborates with leading brands to transform existing video content into immersive, interactive experiences that foster playful learning. Through its proprietary intellectual property, Weyo develops early learning applications that offer a variety of interactive games designed to educate and entertain children. These applications also provide parents with tools to track their child's progress, ensuring that they maximize the educational value of the content. By combining fun and learning, Weyo aims to enhance how kids interact with video content and strengthen the connection between brands and their young audiences.
Influential
Series A in 2016
Influential is an influencer marketing platform that utilizes artificial intelligence and social data to enhance brand engagement across various social media channels. The company collaborates with IBM Watson, leveraging its technology to facilitate effective talent discovery, brand safety, and creative execution. With a network of over 1 million social media influencers, Influential provides targeted marketing solutions through its Optimized Paid Media offering, which includes online and offline attribution methods such as sales lift and brand lift studies. The firm serves a diverse clientele, including Fortune 500 companies like Walmart, McDonald’s, and Pepsi, and maintains offices in Los Angeles, New York City, and Las Vegas. Influential's platform allows brands and agencies to craft demographically and psychographically tailored campaigns, enabling seamless approval and monitoring of influencer marketing initiatives. The company has gained recognition in prominent media outlets and is a strategic partner of WME, Oracle, and major social media platforms.
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