Cult Capital

Cult Capital, based in New York and founded in 2014, is a private equity and venture capital firm that specializes in growth capital investments in emerging consumer brands with strong market followings. The firm focuses on sectors such as beauty and personal care, food and beverage, household products, and fashion and leisure. Cult Capital typically invests between $1 million and $10 million in companies that have annual revenues ranging from $2 million to $10 million. By targeting high-growth consumer companies in the United States, Cult Capital aims to support businesses seeking capital to expand and develop their market presence.

Sarah Woelfel

Co-Founder and Partner

5 past transactions

Miyoko’s Kitchen

Series C in 2021
Miyoko’s Kitchen is a food production company that produces artisan cultured Vegan cheese and butter. Selling in thousands of stores across the country, the Miyoko's brand has garnered loyalty, excitement, and passion since 2014..

LAWLESS Beauty

Venture Round in 2019
Lawless Beauty, LLC is a cosmetics company based in La Jolla, California, founded in 2017. It specializes in producing and selling a diverse range of color cosmetics, including foundations, powders, highlighters, bronzers, liquid lipsticks, lip glosses, and eyeshadows. The brand emphasizes a clean, wellness-focused approach, ensuring that its products are certified clean and suitable for various skin types. Lawless Beauty operates primarily through online sales, allowing customers to easily access its offerings while maintaining a commitment to both luxury and skin health.

Jaanuu

Venture Round in 2018
Jaanuu, Inc. is a manufacturer of medical and lifestyle apparel, specializing in contemporary designs for healthcare professionals. Founded in 2013 and based in El Segundo, California, the company aims to transform the medical apparel market by offering antimicrobial-finished products that combine style with functionality. Jaanuu's product line includes tops, pants, under scrubs, jackets, lab coats, and hoodies, all designed to withstand the demanding conditions of healthcare environments. The company's innovative use of a proprietary four-fabric stretch blend enhances comfort and durability, making its apparel a stylish alternative to traditional scrubs. Jaanuu sells its products primarily online and has rapidly gained recognition as one of the fastest-growing companies in its category, catering to the needs of healthcare professionals globally.

Miyoko’s Kitchen

Series B in 2017
Miyoko’s Kitchen is a food production company that produces artisan cultured Vegan cheese and butter. Selling in thousands of stores across the country, the Miyoko's brand has garnered loyalty, excitement, and passion since 2014..

Supergoop

Series A in 2015
Supergoop, LLC develops sun protection products. Its products include Sun 101, a sunscreen product for ultraviolet (UV) protection. The company also offers sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for face; hand cream, sunscreen mousse, mineral sunscreen mist, and body butter for body; and lip balms, lip shield, and sunscreens for kids. Additionally, it also manufactures mineral products and products for travelers. The company sells its products online and through retail stores. Supergoop, LLC was founded in 2007 and is headquartered in San Antonio, Texas.
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