BrandMaker

BrandMaker GmbH specializes in developing marketing resource management (MRM) and customer engagement software solutions tailored for various industries. Founded in 1999 and headquartered in Karlsruhe, Germany, the company offers a comprehensive suite of products aimed at enhancing marketing operations. These include tools for project and workflow management, digital asset management, content marketing, local area marketing, and performance management. Notable products feature the Marketing Planer, Job Manager, Review Manager, and Sales Enablement Workbench, among others. BrandMaker's enterprise-level solutions empower marketers to optimize their budgets, workflows, and campaign performance, making it a recognized leader in the MRM space by industry analysts such as Forrester and Gartner. The company serves over 300 prominent clients across Europe, including Bayer and Daimler, helping them navigate the complexities of multinational marketing effectively.

Scott Ernst

CEO

Dan Rubin

VP Professional Services

Sven Schäfer

Founder and Principal Product Expert

2 past transactions

Allocadia

Acquisition in 2021
Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions of marketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab.

Advertzoom

Acquisition in 2014
advertzoom, a cloud-based SaaS solution that enhances efficiency in planning, implementation and performance evaluation for online campaigns.
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