The Trade Desk
The Trade Desk is a technology company that operates a self-service cloud-based platform designed for buyers of digital advertising. Founded in 2009 and headquartered in Ventura, California, the company enables advertising agencies and other service providers to create, manage, and optimize data-driven campaigns across various formats, including display, video, audio, native, and social media. Its platform supports multiple devices, such as computers, mobile devices, and connected TVs, allowing users to programmatically purchase digital ad inventory. The Trade Desk also offers data and value-added services to enhance campaign performance, generating revenue through fees based on a percentage of client advertising expenditures. With a global presence that includes offices in the United States, Europe, and Asia, The Trade Desk is a key player in the digital advertising industry.
Adbrain Ltd. operates a self-service, multi-screen demand-side advertising platform that specializes in customer identity resolution for marketers. Founded in 2012 and based in London, with additional operations in New York, the company provides technology that maps customer relationships across various internet-connected devices and channels. This platform enables marketers to create an actionable single customer view and effectively target users as they switch between devices. Adbrain's intelligence technology facilitates the development of advanced customer ID maps, allowing advertisers to better understand and engage their audience, both online and offline. The platform also promotes a transparent media buying model, empowering advertisers to run campaigns and gain insights independently. As of October 2017, Adbrain operates as a subsidiary of The Trade Desk, Inc.
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