Upfield

Upfield Holdings B.V. is a manufacturer and marketer of plant-based nutrition products, primarily focusing on bread spreads. Established in 1871 and headquartered in Rotterdam, the Netherlands, the company offers a variety of well-known brands, including Flora, Rama, Becel, Blue Band, Country Crock, Lätta, and I Can’t Believe it’s not Butter. As a leader in the plant-based food sector, Upfield caters to the growing demand for healthier and more sustainable food options. Its product range encompasses butter alternatives, spreads, creams, liquids, and cheeses, all designed to provide nutritious and natural choices that promote consumer health and environmental sustainability. The company operates an end-to-end supply chain to ensure efficient service and delivery, reinforcing its commitment to positive change in both individual health and the planet's well-being.