Silvertree Internet Holdings uses tech to reach African consumers. We are a holding and operating company, based in South Africa, that conceives, launches, operates and invests in early- and mid-stage companies targeting the South African and Sub-Saharan African markets. We like business models that are simple or proven, with clear revenue streams, that take advantage of the mobile and Internet future, and that target growing markets and industries. Our operating brands and companies are organised into verticals by business model (click for more). We seek large, growing but inefficient verticals, and use tech to leapfrog old ways of reaching consumers. We focus on capital efficiency and operational discipline. Our brands are growing rapidly, but we also continue to build new businesses, and to invest into and acquire existing companies. Through operational synergies and sharing best practices, we are stronger than a simple sum of parts.
Ucook is a meal kit delivery service based in Cape Town, founded in August 2014. The company specializes in providing home food delivery that emphasizes the use of local, organic, and fresh ingredients. Ucook delivers meal kits that include easy-to-follow recipes curated by industry-leading chefs, allowing customers to prepare restaurant-quality meals at home. Through its focus on quality and convenience, Ucook aims to enhance the dining experience for its customers while promoting the benefits of organic produce.
Aumax
Venture Round in 2018
Aumax is an Australia-based retailer specializing in luxury watches and sunglasses. The company operates an online platform that emphasizes a social-first approach, catering directly to consumers. Aumax offers a unique Try-On and Buy service, allowing customers to evaluate products before committing to a purchase. This model enhances the shopping experience by providing convenience and confidence in selecting premium collections.
TopCheck
Acquisition in 2017
TopCheck.com.ng is an online platform based in Lagos that specializes in comparing financial services, including insurance products, credit cards, and loans. Launched in January 2015, it provides users with a free and accessible way to compare prices across various financial offerings. The platform aims to empower customers in Nigeria to make informed decisions by facilitating comparisons of financial services and enabling straightforward purchasing options.
Ucook
Seed Round in 2016
Ucook is a meal kit delivery service based in Cape Town, founded in August 2014. The company specializes in providing home food delivery that emphasizes the use of local, organic, and fresh ingredients. Ucook delivers meal kits that include easy-to-follow recipes curated by industry-leading chefs, allowing customers to prepare restaurant-quality meals at home. Through its focus on quality and convenience, Ucook aims to enhance the dining experience for its customers while promoting the benefits of organic produce.
CarZar (Pty)
Seed Round in 2016
CarZar (Pty) Ltd. is a South African company based in Cape Town, established in 2016. It operates an online platform that facilitates the selling of second-hand vehicles by providing users with quotes for their cars. The service aims to empower consumers by simplifying the process of selling their vehicles, making it more accessible and efficient.
Pet Heaven
Seed Round in 2016
Pet Heaven is an online pet supplies store based in Cape Town, South Africa, specializing in the sale of dog food, cat food, and various pet accessories. Established in 2010, the company offers medication and breeding products for pets and operates a subscription-based delivery service. This service allows customers to schedule recurring deliveries of pet food and supplies at their convenience, ensuring a reliable and efficient shopping experience for pet owners.
Sprout
Seed Round in 2016
Sprout offers online marketing and advertising solutions for large enterprises, SMEs, and capital backed startups. It was founded in 2013 and is headquartered in Cape Town, South Africa.
HumanValue
Seed Round in 2016
HumanValue is a business consultancy based in Cape Town, South Africa, founded in 2015. The company specializes in human resource consulting and recruitment services, focusing on connecting businesses with suitable candidates. Its offerings include human resource administration, development of processes and policies, performance appraisals, and management of promotions and restructures. Additionally, HumanValue assists with dismissals and internal communications, aiming to create an environment where job seekers can thrive and achieve a balanced life.
ShoppingFeeder
Venture Round in 2015
ShoppingFeeder is a feed management and product data optimization platform designed to assist online retailers in enhancing their sales and operational efficiency. Founded by e-commerce expert Kevin Tucker, the platform offers solutions that enable local merchants to sell their products on international markets. ShoppingFeeder simplifies the process of structuring product data and facilitates the distribution of listings across various relevant channels. By connecting to online shopping platforms, it allows clients to manage their feeds effectively, ensuring their products reach a wider audience while optimizing marketing efforts.
PriceCheck
Acquisition in 2015
PriceCheck, established in 2006 and now part of the Naspers group, is a leading price comparison platform in South Africa that plays a significant role in the African e-commerce sector. The platform allows users to compare millions of product prices across various categories and retailers, providing a comprehensive shopping experience online and via mobile devices. PriceCheck's intelligent search feature helps consumers make informed purchasing decisions by accurately showcasing a wide range of products and prices. Additionally, the company has enhanced its mobile application with innovative tools, such as the first African mobile barcode scanner, which further bridges the gap between traditional retail and online shopping, effectively bringing a mobile mall to consumers' fingertips.
We Are Monsters
Venture Round in 2015
We Are Monsters is a Cape Town-based company founded in 2015 that specializes in developing web and mobile security software, as well as digital marketing solutions. The company offers a comprehensive range of software development services, encompassing all stages of the software development life cycle, including website, mobile, and product development. Additionally, We Are Monsters operates a think tank that focuses on transforming challenges into innovative ideas and products. This think tank combines expertise from creatives, technology experts, sales professionals, and commercial specialists, providing a holistic approach to problem-solving. Through these initiatives, the company aims to assist corporate clients, particularly in the financial sector, in reinventing their services and enhancing customer experiences for retailers.
Ker & Downey Africa
Venture Round in 2015
Ker & Downey Africa Pty Ltd. is a luxury safari and travel company based in Cape Town, South Africa. Founded in 1946, it specializes in tailor-made African safaris and adventure travel, providing a range of services including packaged tours, gorilla treks, and wellness experiences. The company caters to various travel needs, offering options for honeymoons, family vacations, golf holidays, and beach vacations across diverse African destinations. In addition to organizing tours, Ker & Downey Africa also provides accommodations, transportation, and professional advice to enhance the travel experience for its clients.
Faithful to Nature
Seed Round in 2015
Faithful to Nature (Pty) Ltd is an online retailer based in Cape Town, South Africa, specializing in natural and organic products. Founded in 2007, the company offers a diverse range of items, including food, beauty, and health products, through its e-commerce platform. Faithful to Nature is committed to transparency by implementing a strict ingredient policy that ensures full disclosure of ingredient lists for every product sold. This approach enables consumers to make informed choices while browsing and purchasing products that align with their health and ethical standards.
CompareGuru
Venture Round in 2015
CompareGuru is an online platform that specializes in comparing insurance deals and financial products. The service offers users free and unbiased side-by-side quotes for both short-term and long-term insurance options. This approach helps clients make informed decisions by simplifying the process of selecting the most suitable insurance products for their needs. By focusing on transparency and ease of use, CompareGuru aims to enhance the customer experience in the often complex insurance market.
CyberCellar
Venture Round in 2013
CyberCellar (Pty.) Ltd. is an online retailer specializing in the sale of premium wines, beers, liqueurs, and wine accessories. Founded in 1998 and based in Paarl, South Africa, the company caters to customers in South Africa, the United Kingdom, European Union, and the United States. With an extensive selection of over 3,000 wines and beers, CyberCellar offers products at cellar door prices, ensuring competitive pricing. The company prides itself on its reliable courier service, delivering a curated range of alcoholic beverages directly to customers' doorsteps. Its diverse offerings make it one of the leading online platforms for wine and beer in South Africa.
Sunlasses.com.ng
Venture Round in 2013
Sunglasses.com.ng is Nigeria's biggest online retailer for sunglasses and contact lenses. With our impressive range of original designer brands it is easier than ever to protect your eyes, look stylish, feel good and have fun in the summer sun! Stay trendy with the season’s must-haves and latest trends. Shop online at anytime and anywhere and we’ll deliver your goods directly to you. Sunglasses is committed to the highest level of customer service. We want to delight you every time you shop with us and are committed to giving you a shopping experience that is fast, convenient and secure. Save time and effort with free door-to-door delivery, cash on delivery services and easy 14 day returns. Become a fan on Facebook to make sure that you are the first to know about new arrivals, product launches, sale offers, top sellers, specials, tips and more. This platform is also an easy way for you to chat with us and other fans directly.
Glamour.com.ng
Venture Round in 2013
Glamour.com.ng is Nigeria's leading online retailer specializing in a wide range of personal care products, including fragrances, skincare, and cosmetics for both men and women. The platform is dedicated to providing customers with 100% authentic items, ensuring quality and trust in their offerings. By focusing on the online retail space, Glamour.com.ng caters to the growing demand for beauty and personal care products in Nigeria, making it a prominent player in the industry.
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