Connexity
Connexity, Inc. is a technology-driven marketing solutions company that specializes in price comparison shopping and customer acquisition. Founded in 1996 and headquartered in Santa Monica, California, with additional offices in London and Karlsruhe, Connexity connects retailers to consumers globally through various marketing channels, including its publisher and social influencer networks. The company provides a range of services that assist online retailers in acquiring new customers and driving sales, such as search marketing, syndicated product listings, targeted display advertising, and audience targeting. Connexity's platform also offers marketers and their agencies the ability to reach targeted audiences across multiple devices through programmatic media buying. Formerly known as Shopzilla, Inc., the company rebranded to Connexity in September 2014, reflecting its focus on enhancing eCommerce capabilities and insights for retailers and brands.
Skimlinks
Acquisition in 2020
Skimlinks is a leading commerce content monetization platform that enables publishers to diversify their revenue streams, reducing reliance on traditional advertising. By utilizing Skimlinks' technology, publishers automatically earn a share of sales generated from monetized product links embedded in their commerce-related content. This system allows readers to click on these links, leading to purchases that generate revenue for the publishers. Skimlinks provides access to over 60 affiliate networks, facilitating commission earnings from approximately 27,000 merchants worldwide. In 2017, the platform's annual e-commerce transactions exceeded $1 billion. The company counts many prominent clients among its users, including some of the top publishers in the US and UK, such as Conde Nast, Hearst, and Buzzfeed. Skimlinks continuously develops innovative solutions to enhance click-through rates and earnings per click for its users.
Hitwise
Acquisition in 2015
Experian Hitwise is a prominent online competitive intelligence service that offers valuable insights into consumer behavior for marketers, publishers, and agencies. By analyzing the interactions of 25 million internet users with over 1 million websites, it provides daily data that helps businesses identify emerging threats and opportunities. This intelligence enables clients to enhance their marketing strategies across various channels, including search, display, email, and social media. Serving more than 1,500 clients across diverse sectors such as financial services, media, travel, and retail, Experian Hitwise operates globally, with a presence in key markets including the United States, the United Kingdom, Australia, and Canada. The company's resources also include a research blog and data center that offer ongoing analysis of online trends.
PriceGrabber
Acquisition in 2015
PriceGrabber.com, Inc. is an online commerce platform that facilitates connections between millions of shoppers and thousands of merchants. Founded in 1999 and based in Los Angeles, California, PriceGrabber enables consumers to compare prices across various product categories, including electronics, clothing, home goods, and more. The platform serves as a comparison shopping site, allowing users to find the best deals while helping retailers boost sales by distributing their product catalogs to a wide audience. Additionally, PriceGrabber partners with over 400 digital publishers, providing them tools to engage users and monetize traffic through product links and images. As a subsidiary of Connexity, Inc., PriceGrabber operates across North America and the United Kingdom, supporting both shoppers and merchants in the evolving landscape of ecommerce.
Become
Acquisition in 2014
Become, Inc. is a technology company specializing in an online shopping search engine and performance marketing services. Founded in 2004 and headquartered in Sunnyvale, California, the company connects consumers with a wide range of products, including electronics, automotive parts, clothing, jewelry, health and beauty supplies, and home goods. Become's platform allows users to compare prices and find products from various retailers, facilitating informed purchasing decisions. The company operates a substantial syndication network for product advertisements, serving over 500 publishers and generating a significant portion of its revenue from international markets. With additional offices in Tokyo, London, Karlsruhe, and Milan, Become leverages its global presence to provide effective marketing solutions and enhance the shopping experience for consumers while supporting retailers in increasing sales.
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