Connexity

Connexity, Inc. is a technology-driven marketing solutions company that specializes in connecting retailers with consumers through a comprehensive platform for price comparison shopping and marketing. Founded in 1996 and based in Santa Monica, California, Connexity provides various services that assist online retailers in acquiring new customers and driving sales. Its offerings include search marketing, syndicated product listings, targeted display advertising, and a customer feedback program. The company also supports publishers with cost-per-click monetization. With a global footprint that extends to the United Kingdom, France, and Germany, Connexity operates several business services and sites, including Bizrate and Shopzilla. Connexity was previously known as Shopzilla, Inc. before rebranding in 2014 and is currently owned by Symphony Technology Group.

Phil Scutt

CFO

4 past transactions

Skimlinks

Acquisition in 2020
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.

Hitwise

Acquisition in 2015
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail. Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com. For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.

PriceGrabber

Acquisition in 2015
PriceGrabber.com, Inc., based in Los Angeles, California, is an online commerce platform that connects millions of consumers with a wide array of retailers. Established in 1999, the platform enables shoppers to compare prices on a diverse range of products, including electronics, furniture, groceries, and jewelry. In addition to serving as a comparison shopping site, PriceGrabber operates a network of over 400 digital publisher partners, allowing them to enhance their applications with product links and images. This collaboration facilitates audience engagement and revenue generation for publishers while helping retailers increase their sales by exposing their product catalogs to a broader audience. As of June 2015, PriceGrabber operates as a subsidiary of Connexity, Inc.

Become

Acquisition in 2014
Become, Inc. provides cloud-based performance marketing and SaaS solutions that benefit online retailers, web & mobile publishers and online shoppers (Product Ads, Channel Management, Feed Optimization, Analytics and more). Become helps merchants increase sales, publishers monetize traffic and consumers make more informed shopping decisions. With over 500 publishers, Become operates the world’s largest syndication network for Product Ads. A truly global company, Become, Inc. generates over 70% of its revenue outside the US. With operations in the United States, the United Kingdom, Germany, Italy, France, Austria, Japan, and the Philippines, we leverage our growing global footprint to provide unmatched solutions to our partners and shoppers. Become, Inc. is a profitable, privately held company with headquarters in Sunnyvale, California. Key investors include TPG, Transcosmos, Inc., European Founders Fund and Ron Conway.
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