Optimove

Optimove is a technology company that specializes in relationship marketing through its data-driven Customer Data Platform. By transforming customer data into actionable insights, Optimove helps businesses enhance their marketing strategies and drive measurable growth. The company offers a suite of tools designed for the orchestration, measurement, and optimization of personalized multi-channel campaigns at scale, ultimately improving customer experience, retention, and lifetime value. Its cloud-based software supports customer modeling and real-time hyper-targeting, empowering brands to communicate effectively and emotionally with their customers. Optimove serves a diverse range of clients, including well-known brands such as Staples and Deezer, and operates offices in New York, London, and Tel Aviv with a workforce of over 200 employees.

Shai Frank

SVP Product and GM Americas

Hila Shabtai Shemesh

Vice President of Finance

5 past transactions

Adact

Acquisition in 2025
Adact specializes in developing a game-based lead generation and marketing platform aimed at helping retail stores engage with their customers through gamification. The company's innovative technology enables clients to design personalized, interactive marketing campaigns that promote their brand without the need for coding. By facilitating these gamified experiences, Adact allows businesses to measure real-time analytics, enhancing their ability to connect with consumers and ultimately drive revenue growth.

Graphyte

Acquisition in 2022
Graphyte is a developer of a cloud-based personalization platform specifically designed for the betting and gaming industry. The company utilizes artificial intelligence to offer a real-time customization technology that enhances online and mobile consumer experiences. By enabling marketers to deliver personalized content recommendations, Graphyte's platform dynamically adapts websites and mobile applications to effectively engage customers. This approach aims to improve conversion rates, click-through rates, and overall revenue by leveraging personalized recommendations across various channels.

Kumulos

Acquisition in 2022
Kumulos is a cloud-based Backend as a Service designed for mobile applications, providing a secure platform for clients to develop and manage their iPhone and Android apps. Founded in 2009 and based in Dundee, United Kingdom, Kumulos offers tools for managing cloud-hosted data, accessing MySQL databases, and deploying secure APIs. The platform also generates native libraries for both iOS and Android, allowing users to view application statistics and analytics while supporting multiple applications and developers with customizable account permissions. Additionally, Kumulos serves as an intelligent mobile messaging platform, enabling brands to engage customers through personalized push notifications and in-app messages. Its automation engine, enhanced by AI and machine learning, optimizes message delivery to improve customer interaction, transaction value, and retention, making it a trusted choice for mobile developers and marketing teams worldwide.

Axonite

Acquisition in 2020
Axonite is a provider of a marketing campaign automation platform designed to streamline the complexities of marketing operations. Its platform facilitates the automation of various aspects of marketing campaigns, including planning, content enrichment, attribution measurement, and analytics. By utilizing a unique architecture that unifies data and business logic, Axonite effectively integrates both internal and external channels, thus eliminating the challenges associated with disparate systems. This integration enables marketers to adapt to the dynamic omni-channel digital landscape, enhancing their ability to implement effective strategies and maintain a competitive edge.

PowerInbox - DynamicMail business

Acquisition in 2018
PowerInbox - DynamicMail business automatically transform static email HTMLs into dynamic, interactive content so recipients get content that is updated for relevancy in real-time upon open.
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