Optimove

Optimove is a technology company that specializes in relationship marketing through its data-driven Customer Data Platform. By transforming customer data into actionable insights, Optimove helps businesses enhance their marketing strategies and drive measurable growth. The company offers a suite of tools designed for the orchestration, measurement, and optimization of personalized multi-channel campaigns at scale, ultimately improving customer experience, retention, and lifetime value. Its cloud-based software supports customer modeling and real-time hyper-targeting, empowering brands to communicate effectively and emotionally with their customers. Optimove serves a diverse range of clients, including well-known brands such as Staples and Deezer, and operates offices in New York, London, and Tel Aviv with a workforce of over 200 employees.

Shai Frank

SVP Product and GM Americas

Hila Shabtai Shemesh

Vice President of Finance

5 past transactions

Adact

Acquisition in 2025
Adact is a company that specializes in developing a game-based lead generation and marketing platform aimed at enhancing customer engagement for retail stores. By utilizing gamification, Adact enables businesses to create personalized and interactive marketing campaigns that effectively communicate their brand message without the need for coding. The platform also provides real-time analytics, allowing clients to measure the effectiveness of their campaigns and make data-driven decisions to achieve their business objectives. Through its innovative approach, Adact helps retail clients foster stronger connections with their customers and ultimately increase revenue.

Graphyte

Acquisition in 2022
Graphyte is a technology company that specializes in cloud-based personalization solutions for the betting and gaming industry. It offers an artificial intelligence-driven platform that enhances online and mobile experiences by delivering real-time, tailored content recommendations. This technology allows marketers to dynamically modify their websites and mobile applications, effectively engaging customers and improving key performance metrics such as conversion rates and click-through rates. By leveraging personalized recommendations across various channels, Graphyte aims to drive revenue growth for its clients in the competitive landscape of online gaming and betting.

Kumulos

Acquisition in 2022
Kumulos is a cloud-based Backend as a Service company that specializes in mobile application development, founded in 2009 and headquartered in Dundee, United Kingdom. It provides a secure platform for clients to build applications for both iOS and Android, allowing users to manage cloud-hosted data, access MySQL databases, deploy secure APIs, and generate native libraries. Additionally, Kumulos offers tools for application performance management, including crash reporting, diagnostics, and analytics. The platform enhances user engagement through personalized push notifications and in-app messages, utilizing intelligent automation powered by AI and machine learning to optimize communication timing and improve customer retention. With features like multi-application support and account permissions, Kumulos serves as a comprehensive solution for mobile developers and marketing teams seeking to enhance user engagement and application performance.

Axonite

Acquisition in 2020
Axonite is a provider of a marketing campaign automation platform designed to streamline marketing processes. Its unique architecture unifies data from both internal and external channels, eliminating the complications associated with integrating disparate systems. By automating various aspects of marketing campaigns, including planning, content enrichment, attribution measurement, and analytics, Axonite enables marketers to enhance their efficiency and effectiveness in a rapidly changing omni-channel digital environment. This seamless integration of data and automated workflows empowers businesses to stay competitive and adapt to evolving market demands.

PowerInbox - DynamicMail business

Acquisition in 2018
PowerInbox - DynamicMail business automatically transform static email HTMLs into dynamic, interactive content so recipients get content that is updated for relevancy in real-time upon open.
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