Optimove is a Relationship Marketing Hub that uses data science to drive measurable growth for businesses. Its Customer Data Platform autonomously transforms customer data into actionable insights, enabling personalized multi-channel campaigns at scale. Optimove serves hundreds of brands worldwide and has offices in New York, London, and Tel Aviv.
Adact develops a game-based marketing platform for retailers to engage customers through gamification. The platform enables personalized, no-code game campaigns for lead generation and interactive branding, allowing sales teams to measure analytics in real time and track campaign performance. By creating engaging experiences that connect customers with brands, Adact aims to help retailers enhance customer connections and grow revenue.
Graphyte
Acquisition in 2022
Graphyte is a technology company that specializes in cloud-based personalization solutions for the betting and gaming industry. It offers an artificial intelligence-driven platform that enhances online and mobile experiences by delivering real-time, tailored content recommendations. This technology allows marketers to dynamically modify their websites and mobile applications, effectively engaging customers and improving key performance metrics such as conversion rates and click-through rates. By leveraging personalized recommendations across various channels, Graphyte aims to drive revenue growth for its clients in the competitive landscape of online gaming and betting.
Kumulos
Acquisition in 2022
Kumulos is a cloud-based Backend as a Service company that specializes in mobile application development, founded in 2009 and headquartered in Dundee, United Kingdom. It provides a secure platform for clients to build applications for both iOS and Android, allowing users to manage cloud-hosted data, access MySQL databases, deploy secure APIs, and generate native libraries. Additionally, Kumulos offers tools for application performance management, including crash reporting, diagnostics, and analytics. The platform enhances user engagement through personalized push notifications and in-app messages, utilizing intelligent automation powered by AI and machine learning to optimize communication timing and improve customer retention. With features like multi-application support and account permissions, Kumulos serves as a comprehensive solution for mobile developers and marketing teams seeking to enhance user engagement and application performance.
Axonite
Acquisition in 2020
Axonite is a provider of a marketing campaign automation platform designed to streamline marketing processes. Its unique architecture unifies data from both internal and external channels, eliminating the complications associated with integrating disparate systems. By automating various aspects of marketing campaigns, including planning, content enrichment, attribution measurement, and analytics, Axonite enables marketers to enhance their efficiency and effectiveness in a rapidly changing omni-channel digital environment. This seamless integration of data and automated workflows empowers businesses to stay competitive and adapt to evolving market demands.
PowerInbox - DynamicMail business
Acquisition in 2018
PowerInbox - DynamicMail business automatically transform static email HTMLs into dynamic, interactive content so recipients get content that is updated for relevancy in real-time upon open.
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