GENUI GmbH

GENUI GmbH is a Hamburg-based private equity firm established in 2014 that specializes in providing growth capital investments to mid-sized companies in German-speaking countries. The firm focuses on sectors such as healthcare, information technology, retail, media, and fintech. GENUI distinguishes itself through its combination of entrepreneurial expertise, a robust network, and a commitment to tailored advisory services that address the specific needs of its portfolio companies. By investing in these enterprises, GENUI aims to enhance their value while ensuring they maintain industrial independence. The firm adopts a flexible investment approach, allowing for extended holding periods and customized shareholding structures that align with individual circumstances, ultimately supporting professional and growth-oriented governance.

Lena Belling

Investor

Christian van der Bosch

Investor

Melanie Buesing

CFO

Patrick Gehlen

Investor

Sumeet M. Gulati

Investor

Sarah Kaiser

Investor

Boris Klenk

Investor

Nico Kollmann

Investor

Alexander Meier

Investor

Max Odefey

Investor

Nora Schulte

Chief Financial Officer

Oliver Serg Ph.D

Investor

Katharina Thorn

Investor Relations Assistant

9 past transactions

FactFinder

Private Equity Round in 2021
FactFinder is an AI-powered technology developed by Omikron Data Quality GmbH, which has established itself as Europe's leading conversion engine for e-commerce. Initially a data quality specialist, the company has evolved to become the top-rated site search solution, providing essential software for search, navigation, merchandising, personalization, and recommendations. Its offerings are utilized across various industries, including retail chains and B2B enterprises, with notable clients such as Foot Locker and MyTheresa. The latest iteration, FACT-Finder Next Generation, features advanced technology that delivers highly relevant search results in multiple languages, significantly faster response times, and scalability for extensive product ranges. With nearly two decades of experience and over 1,600 shop projects, FactFinder enables retailers to enhance customer satisfaction and achieve substantial sales growth across digital channels, showing increases of up to 33% on desktop and 125% on mobile.

Berge & Meer

Acquisition in 2019
Berge & Meer is a specialist for round trips. Berge & Meer, the tour operator offers journeys in more than 80 countries from Alaska to Zanzibar.

Boomerang Reisen

Acquisition in 2019
Boomerang Reisen GmbH is a tour operator based in Trier, Germany, specializing in tailor-made long-haul trips to destinations such as Australia, New Zealand, sub-Saharan Africa, and both North and South America. Established in 1994, the company has expanded its presence with branches in Germany, Austria, and Switzerland. Boomerang Reisen focuses on providing personalized travel experiences, catering to the diverse needs of its clients. As of October 1, 2019, it operates as a subsidiary of TUI Deutschland GmbH.

Acrolinx

Private Equity Round in 2017
Acrolinx technology helps large global brands, including IBM, Nestle, Siemens, Google, Facebook, Boeing, SAP and Amazon, create content that’s on-brand, on-target, at enterprise scale. The company is a spin-off of Germany’s DFKI, one of the world’s leading research institutes in the field of Artificial Intelligence. Learn more at acrolinx.com.

Market Logic Software

Venture Round in 2017
Market Logic Software is a Berlin-based company that develops integrated knowledge and research management software solutions aimed at enhancing marketing and innovation processes for various industries, including consumer goods, healthcare, retail, and finance. Its platform empowers insights and analytics teams to capture and transform knowledge into actionable insights, facilitating effective decision-making across business units. Key offerings include the Insights Portal, which enables knowledge sharing, the Intelligence Portal for market and competitor analysis, and the Market Insights Platform that generates insights from data. The company serves over 600 research agencies and global brands, providing tools that leverage cognitive computing to deliver timely information to marketing teams. Market Logic's contributions to the field have been recognized with multiple awards, including the 2016 Marketing Innovation of the Year and the 2017 Red Herring Top 100 Europe award.

GastroHero

Venture Round in 2016
GastroHero is the online store for catering needs - with high quality, reasonable prices and service as the local dealer.

Cherry GmbH

Acquisition in 2016
Cherry GmbH is a German-American computer peripheral-device maker.

Mymuesli

Private Equity Round in 2016
mymuesli GmbH mixes and ships organic muesli products. It offers bircher, berry, cocoa-nuts, choco, fruits, paleo, instant ready, and sport protein muesli. The company was founded in 2007 and is based in Passau, Germany.

Fashionette

Acquisition in 2015
Luxury Fashion Trade GmbH operates as an online retailer for handbags, evening gowns, jewelry and sun glasses. Luxury Fashion Trade GmbH was founded in 2008 and is headquartered in Frankfurt, Germany.
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