GENUI GmbH

GENUI GmbH is a Hamburg-based private equity firm established in 2014 that specializes in providing growth capital investments to mid-sized companies in German-speaking countries. The firm focuses on sectors such as healthcare, information technology, retail, media, and fintech. GENUI distinguishes itself through its combination of entrepreneurial expertise, a robust network, and a commitment to tailored advisory services that address the specific needs of its portfolio companies. By investing in these enterprises, GENUI aims to enhance their value while ensuring they maintain industrial independence. The firm adopts a flexible investment approach, allowing for extended holding periods and customized shareholding structures that align with individual circumstances, ultimately supporting professional and growth-oriented governance.

Lena Belling

Investor

Christian van der Bosch

Investor

Melanie Buesing

CFO

Patrick Gehlen

Investor

Sumeet Gulati

Founder and Managing Partner

Sarah Kaiser

Investor

Boris Klenk

Investor

Nico Kollmann

Investor

Alexander Meier

Investor

Oliver Serg Ph.D

Investor

Sumeet Gulati Ph.D

Co-Founder, Investor, Managing Partner and Partner

9 past transactions

FactFinder

Private Equity Round in 2021
FactFinder is an AI-powered technology developed by Omikron Data Quality GmbH, which has established itself as Europe's leading conversion engine for e-commerce. Initially a data quality specialist, the company has evolved to become the top-rated site search solution, providing essential software for search, navigation, merchandising, personalization, and recommendations. Its offerings are utilized across various industries, including retail chains and B2B enterprises, with notable clients such as Foot Locker and MyTheresa. The latest iteration, FACT-Finder Next Generation, features advanced technology that delivers highly relevant search results in multiple languages, significantly faster response times, and scalability for extensive product ranges. With nearly two decades of experience and over 1,600 shop projects, FactFinder enables retailers to enhance customer satisfaction and achieve substantial sales growth across digital channels, showing increases of up to 33% on desktop and 125% on mobile.

Berge & Meer

Acquisition in 2019
Berge & Meer is a specialist for round trips. Berge & Meer, the tour operator offers journeys in more than 80 countries from Alaska to Zanzibar.

Boomerang Reisen

Acquisition in 2019
Boomerang Reisen GmbH, founded in 1994 and headquartered in Trier, Germany, specializes in providing tailored tour operator services focused on long-haul travel. The company offers customized trips to regions including Australia, New Zealand, sub-Saharan Africa, and North and South America. With additional branches in Austria and Switzerland, Boomerang Reisen aims to enable tourists to explore diverse destinations and experiences. As of October 1, 2019, it operates as a subsidiary of TUI Deutschland GmbH, enhancing its position in the travel and tourism sector.

Acrolinx

Private Equity Round in 2017
Acrolinx GmbH operates an artificial intelligence platform focused on enhancing enterprise content creation. Its flagship product, Acrolinx 5.0, evaluates text against corporate standards for terminology, spelling, grammar, style, tone of voice, and search engine optimization. The platform serves various industries, including software, aerospace and defense, healthcare, and automotive, helping organizations improve the quality and effectiveness of their content. Acrolinx's clientele includes prominent global brands such as Adobe, Boeing, Google, and Nestlé, among others. The company is a spin-off from the German Research Center for Artificial Intelligence (DFKI), a leading research institution in the AI field, and was founded in 2002 in Berlin, Germany. Acrolinx partners with notable firms like IBM and Microsoft to enhance its offerings.

Market Logic Software

Venture Round in 2017
Market Logic Software AG specializes in developing integrated knowledge and research management software solutions designed to enhance marketing and research capabilities for various industries, including consumer packaged goods, healthcare, finance, and insurance. Their offerings include the Insights Portal, which facilitates knowledge sharing, the Intelligence Portal for market and competitor analysis, and the Market Insights Platform that generates actionable insights from data. These solutions enable organizations to capture and utilize knowledge effectively, empowering insights and analytics teams to transform marketing and innovation processes. The company, founded in 2006 and based in Berlin, Germany, has gained recognition for its contributions to marketing intelligence, receiving awards such as the Red Herring Top 100 Europe and the German Marketing Intelligence Innovation Award. Market Logic's technology leverages cognitive computing to deliver timely and relevant information to clients, which include leading global brands and research agencies.

GastroHero

Venture Round in 2016
GastroHero is an online retail platform based in Dortmund, Germany, specializing in catering supplies. The company provides a wide range of products, including cooking utensils, kitchen appliances, flushing technology, and kitchen accessories. GastroHero focuses on delivering high-quality items at reasonable prices, catering to the needs of both individual and business customers. By positioning itself as a local dealer, the company aims to offer exceptional service while ensuring that customers have access to all necessary catering essentials.

Cherry GmbH

Acquisition in 2016
Cherry GmbH manufactures computer input devices with a focus on office, gaming, industry, security, and eHealth solutions, as well as switches for mechanical keyboards. The company’s products also include keyboards, mice, and desktop sets. It offers its products for single sign on, logon, public key infrastructure, home banking, encryption, electronic signature, user authentication, and telematic applications. The company was founded in 1953 and is based in Auerbach, Germany. It has production facilities and branches in Germany, France, Great Britain, China, Hong Kong, Taiwan, and the United States. Cherry GmbH is a former subsidiary of ZF Electronic Systems Pleasant Prairie, LLC.

mymuesli

Private Equity Round in 2016
mymuesli GmbH mixes and ships organic muesli products. It offers bircher, berry, cocoa-nuts, choco, fruits, paleo, instant ready, and sport protein muesli. The company was founded in 2007 and is based in Passau, Germany.

Fashionette

Acquisition in 2015
Luxury Fashion Trade GmbH operates as an online retailer for handbags, evening gowns, jewelry and sun glasses. Luxury Fashion Trade GmbH was founded in 2008 and is headquartered in Frankfurt, Germany.
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