Rokt

Rokt is a software development company that specializes in e-commerce technology aimed at enhancing the consumer purchasing experience. By integrating marketing directly into the transaction moment, Rokt connects advertisers to customers, allowing for the placement of native advertisements within the transactional flows of e-commerce sites. This strategic positioning occurs at a time when consumers are most receptive to marketing messages, enabling e-commerce operators to increase revenue while providing a more effective customer experience. Rokt's solutions not only facilitate greater social engagement but also promote higher cross-selling opportunities for brands, thereby transforming the landscape of online shopping.

Bruce Buchanan

CEO

Rita Dalton

Chief of Staff to the CFO

4 past transactions

mParticle

Acquisition in 2025
mParticle, Inc. is a New York-based company that develops a customer data platform designed for multi-channel consumer brands. Founded in 2012, mParticle enables businesses to effectively manage and analyze customer data in real time, providing tools for marketers, developers, and data scientists to integrate and orchestrate their marketing efforts. The platform collects user data from various sources, unifying it into a single view to deliver personalized, omnichannel customer experiences. This capability allows companies to gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a diverse range of industries, including retail, financial services, media, dining, travel, gaming, and marketing, among others, helping brands accelerate their growth strategies while ensuring compliance with regulations such as GDPR. The company also has additional offices in San Francisco, Bellevue, London, and Delray Beach.

AfterSell

Acquisition in 2024
AfterSell is a Shopify upsell application designed to enhance the e-commerce experience for brands by offering customized solutions for cart management, checkout processes, and post-purchase upsells. The platform allows merchants to create a tailored cart drawer that includes appealing rewards and add-ons, optimizing the checkout experience to increase conversion rates. By focusing on these aspects, AfterSell aims to help sellers boost their sales and improve overall customer satisfaction.

OfferLogic (Acquired by Rokt)

Acquisition in 2019
OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

Rokt Calendar

Acquisition in 2017
Rokt Calendar is a calendar marketing platform that facilitates event scheduling for television networks, professional sports leagues, and businesses. It allows fans and viewers to subscribe to event schedules, integrating these into their mobile calendars. This platform addresses inefficiencies in tune-in and attendance marketing by sending real-time notifications to audiences, reminding them to tune in just minutes before a show or event starts. Rokt Calendar aims to enhance viewer engagement and ratings, enabling organizations to build direct relationships with their audiences while helping to grow their overall viewership.
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