Rokt

Rokt is a software development company that specializes in e-commerce technology designed to enhance the consumer purchasing experience by integrating marketing into the transaction moment. By connecting advertisers with customers, Rokt embeds native advertisements into the transaction flows of e-commerce sites, allowing businesses to engage consumers when they are most receptive to promotional messages or upsell opportunities. This approach aims to improve revenue for e-commerce operators while also delivering a more effective customer experience and fostering greater social engagement and cross-selling potential.

Bruce Buchanan

CEO

Rita Dalton

Chief of Staff to the CFO

4 past transactions

mParticle

Acquisition in 2025
mParticle, Inc. is a provider of a customer data platform designed for multi-channel consumer brands. The platform allows businesses to manage and analyze customer data in real time, enabling marketers, developers, and data scientists to integrate and orchestrate their marketing strategies effectively. By collecting user data from diverse sources, mParticle creates a unified view that facilitates personalized and seamless customer experiences across various channels. This capability helps companies optimize customer journeys, gain actionable insights, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a range of industries, including retail, financial services, media, dining, travel, gaming, customer experience, marketing, and analytics. Founded in 2012, the company is headquartered in New York, with additional offices in San Francisco, Bellevue, London, and Delray Beach.

AfterSell

Acquisition in 2024
AfterSell is a Shopify upsell application designed to enhance the e-commerce experience for brands by offering customized solutions for cart management, checkout processes, and post-purchase upsells. The platform allows merchants to create a tailored cart drawer that includes appealing rewards and add-ons, optimizing the checkout experience to increase conversion rates. By focusing on these aspects, AfterSell aims to help sellers boost their sales and improve overall customer satisfaction.

OfferLogic (Acquired by Rokt)

Acquisition in 2019
OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

Rokt Calendar

Acquisition in 2017
Rokt Calendar is a calendar marketing platform that facilitates event scheduling for television networks, professional sports leagues, and businesses. It allows fans and viewers to subscribe to event schedules, integrating these into their mobile calendars. This platform addresses inefficiencies in tune-in and attendance marketing by sending real-time notifications to audiences, reminding them to tune in just minutes before a show or event starts. Rokt Calendar aims to enhance viewer engagement and ratings, enabling organizations to build direct relationships with their audiences while helping to grow their overall viewership.
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