Rokt

Rokt is a software company that provides e-commerce technology and marketing solutions designed to weave native advertising into shoppers' transactional flows. By connecting advertisers with customers at the moment of purchase, it places relevant messages within checkout and related steps, helping e-commerce operators increase revenue, improve the customer experience, and support cross-selling and upsell opportunities.

Bruce Buchanan

CEO

Rita Dalton

Chief of Staff to the CFO

4 past transactions

mParticle

Acquisition in 2025
mParticle is a customer data platform provider that helps multi-channel consumer brands collect, unify, and activate data across web, mobile apps, and other touchpoints. The platform enables marketers, developers, product managers, and data scientists to integrate and orchestrate an organization's marketing stack, delivering a single, real-time view of customer data. It collects e-commerce transactions and various API events, supports data across devices and channels, and facilitates audience segmentation and analytics to improve personalization, engagement, and operational efficiency. The company targets industries including retail, financial services, media, travel, gaming, and dining, and supports GDPR compliance. Founded in 2012 and headquartered in New York City, it maintains additional offices in San Francisco, Bellevue, London, and Delray Beach to serve a global client base.

AfterSell

Acquisition in 2024
AfterSell is a developer of an upsell application designed specifically for e-commerce merchants using Shopify. The company focuses on enhancing the shopping experience by offering tools for cart management, streamlined checkout processes, and post-purchase upsells. Its platform allows brands to create a customized checkout and cart experience that includes engaging rewards and add-ons, ultimately enabling sellers to optimize conversion rates and boost sales. With AfterSell, merchants can implement a fully tailored cart drawer and improve customer engagement throughout the purchasing journey.

OfferLogic (Acquired by Rokt)

Acquisition in 2019
OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

Rokt Calendar

Acquisition in 2017
Rokt Calendar is a calendar marketing platform that facilitates event scheduling for television networks, professional sports leagues, and businesses. It allows fans and viewers to subscribe to event schedules, integrating these into their mobile calendars. This platform addresses inefficiencies in tune-in and attendance marketing by sending real-time notifications to audiences, reminding them to tune in just minutes before a show or event starts. Rokt Calendar aims to enhance viewer engagement and ratings, enabling organizations to build direct relationships with their audiences while helping to grow their overall viewership.
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