Rokt

mParticle, Inc. is a New York-based company that develops a customer data platform designed for multi-channel consumer brands. Founded in 2012, mParticle enables businesses to effectively manage and analyze customer data in real time, providing tools for marketers, developers, and data scientists to integrate and orchestrate their marketing efforts. The platform collects user data from various sources, unifying it into a single view to deliver personalized, omnichannel customer experiences. This capability allows companies to gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a diverse range of industries, including retail, financial services, media, dining, travel, gaming, and marketing, among others, helping brands accelerate their growth strategies while ensuring compliance with regulations such as GDPR. The company also has additional offices in San Francisco, Bellevue, London, and Delray Beach.

AfterSell is a developer of an upsell application designed specifically for e-commerce merchants using Shopify. The company focuses on enhancing the shopping experience by offering tools for cart management, streamlined checkout processes, and post-purchase upsells. Its platform allows brands to create a customized checkout and cart experience that includes engaging rewards and add-ons, ultimately enabling sellers to optimize conversion rates and boost sales. With AfterSell, merchants can implement a fully tailored cart drawer and improve customer engagement throughout the purchasing journey.

OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

Rokt Calendar is a calendar marketing platform that facilitates event scheduling for television networks, professional sports leagues, and businesses. It allows fans and viewers to subscribe to event schedules, integrating these into their mobile calendars. This platform addresses inefficiencies in tune-in and attendance marketing by sending real-time notifications to audiences, reminding them to tune in just minutes before a show or event starts. Rokt Calendar aims to enhance viewer engagement and ratings, enabling organizations to build direct relationships with their audiences while helping to grow their overall viewership.