Here Technologies

HERE Technologies is a company based in Eindhoven, North Brabant, specializing in location data and technology. It operates an Open Location Platform that enables individuals, businesses, and municipalities to leverage location intelligence for improved decision-making and outcomes. By providing tools and services that help manage infrastructure, optimize assets, and enhance navigation, HERE Technologies empowers its customers to better understand and utilize geographic information. Its cloud-based location platform services represent a new generation of solutions designed to meet the diverse needs of various sectors.

9 past transactions

UNL

Seed Round in 2022
UNL is a technology company headquartered in Amsterdam, founded in 2018, that focuses on developing a micro-location infrastructure and mapping platform to create the Internet of Places. The company offers a unique geoID, allowing users to assign specific digital addresses to physical locations with a precision of 1x1cm². UNL's technology enhances physical spaces by integrating contextual data, which can be utilized across various sectors such as e-commerce, last-mile delivery, and smart city applications. The platform empowers businesses to create and manage their own Virtual Private Maps, enabling them to streamline services and improve efficiency. By providing decentralized and hyper-accurate mapping solutions, UNL facilitates innovative location-based applications, transforming the interaction between the physical and digital worlds.

Zeotap

Series C in 2020
Zeotap GmbH operates a customer intelligence platform that assists brands in understanding their customers and predicting their behavior. Founded in 2014 and headquartered in Berlin, Germany, with additional offices in New York, Bengaluru, Madrid, and Milan, Zeotap offers three main data solutions. The Zeotap Customer Data Platform (CDP) enables brands to integrate, unify, segment, and orchestrate customer data securely. Zeotap Data facilitates effective targeting through the activation of a wide range of Champion Segments across numerous programmatic and social platforms. Additionally, Zeotap ID+ serves as a universal marketing ID initiative, ensuring addressability in a cookieless future. The platform adheres to data privacy and security standards, allowing companies to manage and monetize diverse datasets while leveraging first-party data to enhance customer acquisition and loyalty.

UNL

Seed Round in 2020
UNL is a technology company headquartered in Amsterdam, founded in 2018, that focuses on developing a micro-location infrastructure and mapping platform to create the Internet of Places. The company offers a unique geoID, allowing users to assign specific digital addresses to physical locations with a precision of 1x1cm². UNL's technology enhances physical spaces by integrating contextual data, which can be utilized across various sectors such as e-commerce, last-mile delivery, and smart city applications. The platform empowers businesses to create and manage their own Virtual Private Maps, enabling them to streamline services and improve efficiency. By providing decentralized and hyper-accurate mapping solutions, UNL facilitates innovative location-based applications, transforming the interaction between the physical and digital worlds.

Micello

Acquisition in 2018
Micello, Inc. is a company specializing in the development of indoor venue maps and navigation solutions for a diverse range of clients, including retailers, healthcare organizations, and application developers worldwide. Founded in 2007 and headquartered in Sunnyvale, California, with additional offices in various locations globally, Micello offers an extensive collection of indoor maps for environments such as shopping malls, airports, college campuses, and hospitals. The company's products include JavaScript APIs that empower developers to integrate indoor maps into their applications, providing features like custom graphics, overlays, and user-specific information. Micello's technology is designed to enhance location-based services by delivering accurate and detailed indoor navigation content, thereby improving users' experiences in complex indoor environments. As of early 2018, Micello operates as a subsidiary of HERE Global B.V.

ATS Advanced Telematic Systems GmbH

Acquisition in 2017
ATS Advanced Telematic Systems GmbH, based in Berlin, Germany, specializes in software solutions for connected cars, catering to original equipment manufacturers (OEMs) and suppliers. As a subsidiary of HERE Global B.V., the company focuses on providing secure over-the-air (OTA) software management solutions that meet high certification standards. ATS leverages its extensive experience in the automotive sector to address the complexities of cloud-based backend systems and vehicle architectures. The company actively participates in international alliances, contributing to OTA initiatives within organizations such as GENIVI and Automotive Grade Linux (AGL). Through its innovative technologies, ATS aims to enhance the efficiency and safety of connected vehicle operations.

Zeotap

Series B in 2017
Zeotap GmbH operates a customer intelligence platform that assists brands in understanding their customers and predicting their behavior. Founded in 2014 and headquartered in Berlin, Germany, with additional offices in New York, Bengaluru, Madrid, and Milan, Zeotap offers three main data solutions. The Zeotap Customer Data Platform (CDP) enables brands to integrate, unify, segment, and orchestrate customer data securely. Zeotap Data facilitates effective targeting through the activation of a wide range of Champion Segments across numerous programmatic and social platforms. Additionally, Zeotap ID+ serves as a universal marketing ID initiative, ensuring addressability in a cookieless future. The platform adheres to data privacy and security standards, allowing companies to manage and monetize diverse datasets while leveraging first-party data to enhance customer acquisition and loyalty.

Medio

Acquisition in 2014
Medio is a company that specializes in optimizing mobile customer acquisition, retention, and monetization through a cloud-based analytics platform. By utilizing predictive models, Medio offers personalized recommendations and tailored marketing strategies to enhance customer engagement for mobile operators and publishers. The firm collaborates with notable brands such as Rovio, Verizon, and T-Mobile to improve customer experiences and maximize lifetime value. Founded in September 2004 and headquartered in Washington, United States, Medio is privately owned by several investment firms, including Accel Partners, Trilogy Equity Partners, Frazier Technology Ventures, and Mohr Davidow Ventures.

Trapster

Acquisition in 2010
Trapster is an application that crowdsources information on the whereabouts of speedtraps, giving out notifications as drivers approach thos traps. Users report traps by pressing a button on your phone, or calling a toll free number. Other user's phones will alert them as they approach the trap. Trapster learns the credibility of traps based on how many users agree. It also learns the credibility of each user, over time. Trapster combines technologies such as GPS and wireless location, voice transcription, geocoding, reverse geocoding, and SMS, with a central database server. It communicates in real time, using the Internet. Trapster supports: * iPhone * BlackBerry * Android (the TMobile G1 and others) * Nokia N95, N96, N97, 5800, E71, and other Symbian s60 phones * Unlocked J2ME phones with GPS (for example the TMobile Sony Ericsson W370) * Palm Pre and Windows Mobile versions coming soon! If you don't have one of these phones you can still get text message alerts with maps on any phone that supports text messaging, and report traps that you see using our 1-800 tip line.

Mapsolute

Acquisition in 2007
Mapsolute GmbH, founded in 1996 and headquartered in Eschborn, Germany, specializes in online mapping and geographical software. The company provides services such as route planning and address visualization through its proprietary mapping technology, MapTP. Mapsolute operates primarily in Europe and distributes its products via various partners. In addition to its main office in Germany, the company has established a presence in the United Kingdom, the United States, and Finland. As of 2007, it is a subsidiary of NAVTEQ Corp.
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