Foursquare

Foursquare Labs, Inc. is a location technology platform that provides a range of business solutions and consumer products focused on leveraging location intelligence. Founded in 2009 and headquartered in New York City, with additional offices in San Francisco and London, Foursquare offers tools such as Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK for integrating location awareness into mobile applications. Its services also include Places, which provides access to detailed firmographic data and community-generated content on businesses worldwide, as well as analytics solutions that offer insights into consumer behavior and competitive dynamics. Foursquare's consumer apps, Foursquare and Swarm, enable users to track and share their favorite locations, while City Guide helps users discover the best places to visit in various cities. Overall, Foursquare's platform empowers brands to analyze customer trends, optimize advertising strategies, and enhance user engagement through advanced location-based insights.

Gary Little

CEO, President and Board Member

3 past transactions

Unfolded

Acquisition in 2021
Unfolded is a developer of a geospatial analytics platform that helps perform data unification, enrichment, and visualization. Their platform combines, aggregates and correlates datasets by using GPU-based browser visualization combined with a backend for massive geospatial processing, enabling organizations to combine, aggregate and correlate datasets with different boundaries.

Factual

Acquisition in 2020
Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.

Placed

Acquisition in 2019
Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.
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