Foursquare
Foursquare Labs, Inc. is a location technology platform that provides a range of business solutions and consumer products centered around location intelligence. Founded in 2009 and headquartered in New York, the company operates additional offices in San Francisco and London. Foursquare's offerings include Pinpoint for data-driven media planning and measurement, Placed for omnichannel offline attribution, and Pilgrim SDK for embedding location awareness in mobile applications. The platform also features Places, which grants access to firmographic data and user-generated content about commercial locations, and Visit, which enhances customer analytics and media targeting through real-world behavioral data. Other products include Audience for enriching analytics with consumer behavior data, Swarm for tracking and sharing visited locations, and City Guide for discovering local attractions. Foursquare's technology helps brands analyze customer trends, measure advertising effectiveness, and engage audiences effectively.
Developer of a geospatial analytics platform designed to perform data unification, enrichment, and visualization. The company's platform combines, aggregates and correlates datasets by using GPU-based browser visualization combined with backend for massive geospatial processing, enabling organizations to combine, aggregate and correlate datasets with different boundaries.
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.
Placed is a location-driven insights and mobile ad intelligence platform that provides reports on consumers’ offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers, and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior. The company measures and analyzes billions of location data points and place features, using a combination of models and novel techniques to bring clients accurate insights.
Placed was founded in January 2011 and is headquartered in Seattle, Washington and is backed by Madrona Venture Group and Two Sigma Ventures.
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