Foursquare

Foursquare Labs, Inc. is a location technology platform that offers business solutions and consumer products focused on location intelligence. Founded in 2009 and based in New York, the company provides a range of tools, including Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK for integrating location awareness in mobile applications. Foursquare's consumer apps, Foursquare and Swarm, allow users to track places visited and share recommendations, while its Places API offers access to firmographic data and community-sourced content. The platform also delivers analytics to enhance customer insights, optimize advertising strategies, and improve programmatic buying. By leveraging location data, Foursquare enables brands to better understand their audiences and measure the effectiveness of their marketing efforts.

Dennis Crowley

Co-Founder and Co-Chairman of the Board of Directors

Gary Little

CEO, President and Board Member

3 past transactions

Unfolded

Acquisition in 2021
Unfolded is a developer of a geospatial analytics platform that helps perform data unification, enrichment, and visualization. Their platform combines, aggregates and correlates datasets by using GPU-based browser visualization combined with a backend for massive geospatial processing, enabling organizations to combine, aggregate and correlate datasets with different boundaries.

Factual

Acquisition in 2020
Factual is the location data company the world’s most valuable brands and tech companies trust to understand and intelligently grow their businesses. Factual provides product and engineering teams, marketers and data analysts access to the world’s most trusted, accurate and comprehensive data on places and people worldwide, transforming products, advertising and businesses with data that puts everything in context.

Placed

Acquisition in 2019
Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.
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