Foursquare

Foursquare Labs, Inc. is a location technology platform that provides a range of business solutions and consumer products focused on leveraging location intelligence. Founded in 2009 and headquartered in New York City, with additional offices in San Francisco and London, Foursquare offers tools such as Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK for integrating location awareness into mobile applications. Its services also include Places, which provides access to detailed firmographic data and community-generated content on businesses worldwide, as well as analytics solutions that offer insights into consumer behavior and competitive dynamics. Foursquare's consumer apps, Foursquare and Swarm, enable users to track and share their favorite locations, while City Guide helps users discover the best places to visit in various cities. Overall, Foursquare's platform empowers brands to analyze customer trends, optimize advertising strategies, and enhance user engagement through advanced location-based insights.

Gary Little

CEO, President and Board Member

3 past transactions

Unfolded

Acquisition in 2021
Unfolded is a developer of a geospatial analytics platform that helps perform data unification, enrichment, and visualization. Their platform combines, aggregates and correlates datasets by using GPU-based browser visualization combined with a backend for massive geospatial processing, enabling organizations to combine, aggregate and correlate datasets with different boundaries.

Factual

Acquisition in 2020
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Placed

Acquisition in 2019
Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.
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