Halyard Capital
Halyard Capital is a private equity firm founded in 2000, with its headquarters in New York, focused on investments in technology-enabled businesses and information services. The firm manages over $600 million in capital and specializes in middle-market leveraged buyouts, growth equity, and structured equity investments. Halyard seeks to invest in both control positions and non-control investments that offer strong governance rights. Its investment strategy encompasses a range of sectors, including digital marketing, data analytics, cybersecurity, and communications. Primarily targeting lower middle-market companies, Halyard Capital concentrates its efforts on opportunities in North America and Europe, aiming to foster growth through platform builds, turnarounds, and going-private transactions.
Private Equity Round in 2018
TI Health is a data-driven marketing company that specializes in serving pharmaceutical and healthcare marketers in the United States. The company operates a marketing platform that utilizes machine learning to tailor content and messaging based on specific event triggers and signals. This approach allows TI Health to deliver targeted messaging effectively, enabling healthcare companies and pharmaceutical brands to enhance patient outcomes through precision targeting and data-informed strategies. By leveraging advanced advertising technology, TI Health aims to optimize marketing efforts for its clients within the healthcare sector.
StratEx helps mid-sized businesses manage strategic HR functions. It assists in the automation of the paper-intensive aspects of the employee lifecycle, and mitigates the risk that is associated with having employees. The company creates opportunities for growing businesses to focus on their core competencies by assisting with these employment-related challenges.
Jun Group Productions, LLC specializes in mobile video and branded content advertising services, catering primarily to Fortune 500 brands, entertainment companies, and media agencies. Founded in 2005 and headquartered in New York with additional offices in Los Angeles and Chicago, the company offers a range of services including native video placements that effectively connect advertisers with their target audiences. Jun Group also operates SightSoundEmotion, a platform that promotes videos for various causes while ensuring a brand-safe environment for advertisers. Their offerings include traffic products designed to drive visitors to websites, social media pages, and branded content, alongside a creative studio that produces custom digital assets such as videos and rich media units. The company focuses on delivering full-screen video, display, and rich media campaigns, driving millions of opt-in page views for prominent publishers and ensuring that their marketing efforts are viewable, brand-safe, and transparent.
Aberdeen is a leading global provider of behavioral-based solutions aimed at enhancing sales and marketing efforts in the B2B sector. The company specializes in analyzing buyer behavior and capturing buyer intent data, which is combined with data science and industry research to help clients identify, prioritize, and engage prospects effectively. Aberdeen's platform enables businesses to discover in-market prospects during the early phases of their buying journeys, ensuring that they present relevant solutions at critical moments. Its services include powerful demand generation programs and programmatic advertising, all designed to improve marketing effectiveness, sales team performance, and product relevance. By tracking the movement of prospects through their buying journeys, Aberdeen triggers actionable insights based on behavioral data, ultimately accelerating revenue growth for its clients.
OneSource Virtual is a workday services partner in deployment, consulting, and BPaaS services. It offers strategic consulting, workforce management, payroll and benefits administration, and application management services.
OneSource Virtual was established in 2008 and is based in Dallas, Texas.
Datamyx allows its users to work with direct marketers in the financial, automotive, and insurance industries that connects the right people to the right products at the right time through the right channels. It accelerates your path to revenue growth and improve ROI through on-demand access to data and analytical insights with technology-enabled efficiencies that enhance the effectiveness of your direct marketing strategies. The company offers its users with solutions such as audience targeting, lead optimization, and retention and cross sell. Capabilities of the company are data insights, analytics, and technology.
Datamyx is a U.S.-based company that was founded in 1997 and it was acquired by Halyard Capital on November 29, 2011.
Private Equity Round in 2011
Practice Insight, based in Houston, Texas, was founded in 2003 by a group of executives who have been providing services to the healthcare industry since 1977. The core of Practice Insight’s product is the EDIinsight application which manages all stages of the claim workflow with functionality that includes: patient eligibility verification, claims scrubbing, real-time claims submission and tracking, ERA management, patient statements, and secondary claims processing. Practice Insight has partnered with many of the best-known healthcare IT vendors and resellers to distribute their solutions to over 56,000 physicians nationwide
HCPro, Inc. is a provider of integrated information, education, training, and consulting services focused on healthcare regulation and compliance. Established in 1986 and headquartered in Middleton, Massachusetts, the company delivers a wide range of resources, including magazines, newsletters, books, videos, audio conferences, training handbooks, email newsletters, and online courses. HCPro specializes in areas such as long-term care, accreditation, medical staff affairs, credentialing, medical record management, regulatory compliance, nursing, quality and patient safety, infection control, and workplace safety. Its offerings are designed to meet the educational needs of healthcare organizations, helping them enhance consistency and efficiency throughout the revenue cycle. The company was previously known as OPUSCOMM Corp. before rebranding to HCPro, Inc. in March 2000.
Private Equity Round in 2003
impreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. With over 100 years in the marketplace, impreMedia has grown to understand the US Hispanic audience like no other company. impreMedia provides their audience and partner brands with relevant and engaging content that connects to culture. As the market has evolved, impreMedia created a network of market-leading media properties and initiatives that reach over 30 MILLION Hispanics yearly. Now with the recent launch of IM Studio an in-house Marketing Solutions division with the soul of a publisher-we develop brand-centric, customized opportunities through own-able and shareable content to meet the needs of clients looking to reach the evolving US Hispanic audience.
Inflow provides facility-based information technology outsourcing solutions for companies with critical business and network applications.
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