Collaborative Fund aims to be the leading source of capital and strategic support for creative entrepreneurs who want to change the world. The fund focuses on two themes: the increasing importance of values as they relate to the decisions people make about who they work for, what they buy, and how they spend their time; and the shift from an economy based on hyper-consumption to one based on Collaborative Consumption. These two forces present a significant opportunity for new technologies, products, and services to reinvent how society conducts business and transform daily lives. According to published reports, investors in the $6 million fund include GM O'Connell, Nicholas Negroponte, Jason Krikorian (co-founder of Sling Media), Ben Goldhirsh (heir to the Inc. Magazine fortune), and Brendan Synnot (founder of the 'Bear Naked' and 'Revelry' brands).