Adventure Capital

Adventure Capital is a venture capital firm based in Calgary, Canada, founded in 2008. The firm focuses on investing in the mobile, information technology, and media sectors, with a particular interest in software as a service (SaaS) and alternative business models. Known for its active role as an angel investor, Adventure Capital combines personal capital with a commitment to fostering businesses that aspire to become global leaders. The firm aims to build a diverse portfolio of ambitious companies with the potential to achieve significant impact in their respective industries.

Brian Craig

Principal

Kellen Kuipers

Partner

5 past transactions

SAM

Series A in 2021
SAM turns unstructured social media into actionable insight and awareness. It also operates a social media management platform for newsrooms. The company allows newsrooms to curate, collaborate, search, annotate, verify, and process around social content, as well as publish and tell stories with social content. When the unexpected occurs, every second count - millions of dollars are often lost in just the first few minutes after an emergency. Having accurate and relevant data on the location and impact of an emergency event as it unfolds is of paramount importance to those in corporate security, public safety, and emergency response. However, obtaining this information using traditional news media and data analysts is expensive, slow, and prone to error. SAM Inc. has developed a novel tool which utilizes artificial intelligence (AI) to detect the location of emergency events based on social media chatter. Their proprietary algorithm scans millions of social media posts to detect events such as fire, flooding, tornado, or terrorist attacks, at their earliest stages based on unstructured social media chatter. Following the detection of an event, we use AI and Natural Language Processing (NLP) to verify the source and triangulate location. This information is then provided to decision-makers so they can take appropriate action quickly and monitor the situation as it unfolds in time and space, minimizing the impact on business operations and risk to personnel. When the unexpected happens, every second counts and SAM provides minutes. SAM was founded in 2013 and is headquartered in Edmonton, AB, Canada.

SAM

Seed Round in 2020
SAM turns unstructured social media into actionable insight and awareness. It also operates a social media management platform for newsrooms. The company allows newsrooms to curate, collaborate, search, annotate, verify, and process around social content, as well as publish and tell stories with social content. When the unexpected occurs, every second count - millions of dollars are often lost in just the first few minutes after an emergency. Having accurate and relevant data on the location and impact of an emergency event as it unfolds is of paramount importance to those in corporate security, public safety, and emergency response. However, obtaining this information using traditional news media and data analysts is expensive, slow, and prone to error. SAM Inc. has developed a novel tool which utilizes artificial intelligence (AI) to detect the location of emergency events based on social media chatter. Their proprietary algorithm scans millions of social media posts to detect events such as fire, flooding, tornado, or terrorist attacks, at their earliest stages based on unstructured social media chatter. Following the detection of an event, we use AI and Natural Language Processing (NLP) to verify the source and triangulate location. This information is then provided to decision-makers so they can take appropriate action quickly and monitor the situation as it unfolds in time and space, minimizing the impact on business operations and risk to personnel. When the unexpected happens, every second counts and SAM provides minutes. SAM was founded in 2013 and is headquartered in Edmonton, AB, Canada.

SalonScale

Seed Round in 2020
SalonScale Technology Inc. is a Canadian company headquartered in Saskatoon, established in 2018 by a team of stylists. It specializes in providing innovative solutions for salons by offering a Bluetooth-enabled scale designed for measuring hair color products accurately. In addition to the scale, the company has developed a mobile platform called SalonScale, which allows salon professionals to effectively manage color product usage and track associated costs through a user-friendly web-based dashboard. With a growing user base of over 1,000 salons across North America, SalonScale Technology aims to enhance the operational efficiency and profitability of salons through its smart technology solutions.

Yr Plans

Funding Round in 2019
Yr Plans Inc. designs employee benefit solutions. The company provides employer assisted student loan repayment solution, known as The Smart Benefit. Yr Plans Inc. was founded in 2019 and is based in Calgary, Canada.

The Helm

Seed Round in 2018
The Helm is a New York City-based venture capital firm and lifestyle brand that focuses on investing in female entrepreneurs and promoting gender equity in the business landscape. Established in 2016, The Helm aims to transform the investment landscape by directing capital toward female-led ventures, particularly in sectors such as climate and sustainability, women's healthcare, web 3, and aging. The firm seeks to address the significant funding gap faced by women entrepreneurs, who historically receive a small percentage of venture capital despite outperforming their male counterparts. By providing a platform that combines investment with community, education, and exclusive experiences, The Helm fosters a supportive ecosystem for women entrepreneurs and offers investors a unique opportunity to witness the impact of their contributions directly.
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