Aterian
Aterian is a technology-enabled consumer product platform that specializes in creating, acquiring, and partnering with brands to develop top-selling consumer products. Founded in 2014, the company leverages proprietary software and an agile supply chain to optimize its operations. Aterian's diverse product portfolio includes home and kitchen appliances, kitchenware, environmental appliances, beauty products, and consumer electronics. The company operates several owned brands, such as Vremi, Healing Solutions, Xtava, TRUWEO, Spiralize, Pohl+Schmitt, and RIF6. With a global presence that includes offices in America, Canada, Poland, Israel, China, and the Philippines, as well as remote employees in France, Australia, and Croatia, Aterian primarily generates revenue through online sales of its consumer products.
4th & Heart
Corporate Round in 2024
4th & Heart is an artisan producer of organic ghee, a type of clarified butter, aiming to modernize this ancient pantry staple within mainstream American diets. The company emphasizes the health benefits and rich flavor of its ghee, which is shelf-stable, lactose-free, and considered a superior alternative to traditional butter. By promoting ghee as a healthier option, 4th & Heart positions its product to help consumers with weight loss, improved digestion, and reduced inflammation.
Healing Solutions
Acquisition in 2021
Healing Solutions is an online retailer based in Phoenix, Arizona, specializing in high-quality essential oils and blends. The company aims to make premium products accessible to customers, offering a diverse selection that includes oils targeting allergies, sinus issues, depression, and immune system support. In addition to essential oils, Healing Solutions provides various related products such as carrier oils, roll-ons, and sprays, as well as organic options. The focus on quality ensures that customers receive products typically found only in small boutiques, enhancing their wellness experiences.
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