Badoo

Badoo is a social networking platform designed for connecting people to chat, meet, or make new friends, with a focus on local interactions. Launched in 2006, it has grown to over 340 million registered members, with approximately 400,000 new users joining daily. The platform's primary audience consists of young adults aged 25 to 35, who seek friendships rather than connections with family or colleagues. Badoo employs a freemium model, offering various free services alongside paid features to enhance user engagement. Key functionalities include the location-based game "Encounters," which allows users to find matches based on mutual interest, and the "People Nearby" feature for browsing potential connections by location, interests, and age. Badoo also supports rich interactions through video chat, live streaming, and messaging, making it one of the leading social networks in Europe and South America. The company operates from its headquarters in London, with additional offices in Moscow and San Francisco.