Traction Capital
Traction Capital is a hybrid private equity and venture capital firm based in Wayzata, Minnesota, founded in 2011. The firm specializes in investing in and acquiring early-stage and lower middle-market companies, primarily within the business-to-consumer and business-to-business sectors. Its investment focus includes technology, information services, mobile software, SaaS, business services, niche manufacturing, and consumer products. Through its Traction Capital Focus Fund I, the firm aims to build a diversified portfolio of promising and undervalued businesses, with an expected liquidity event within a 3-7 year timeframe. Investment opportunities are sourced privately through a well-established network of investors, entrepreneurs, and industry professionals, primarily within the Midwest.
Impacks specializes in providing pre-packaged school supply kits tailored to meet the educational needs of students. The company offers a user-friendly online platform that allows families to conveniently purchase these kits, which are curated based on age and grade requirements. Each partner school receives a customized shopping portal, enhancing the shopping experience while enabling schools to raise funds for their programs. Parents can easily buy the teacher-approved kits and also have the option to support their school through donations. This approach not only simplifies the supply purchasing process for families but also fosters community engagement in educational funding.
ControlBright is transforming the lighting controls industry with the introduction of a cloud-enabled DMX control platform, the first of its kind. This innovative solution addresses the growing demand for colored architectural lighting by providing businesses, including retailers, hotels, restaurants, municipal parks, and property owners, with an efficient way to manage lighting across multiple locations. The platform enables users to control colors, brightness, scenes, and scheduling seamlessly from a single interface. Additionally, ControlBright's technology incorporates features such as remote access for internet protocol-based devices, cellular support, and a mobile interface, allowing organizations to manage their lighting systems effectively regardless of their geographical location.
GoRout simplifies the essential components of on-field communication between coaches and athletes through wearable visual technologies.
Private Equity Round in 2021
A modern approach to dental staffing. Kwikly's online platform helps dental offices find temporary staff in real time.
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