InRiver

InRiver AB is a software company that specializes in product information management (PIM) solutions, aimed at enhancing the creation, management, and distribution of product information for various sectors, including branded and industrial manufacturers as well as retailers. Founded in 2003 and headquartered in Malmö, Sweden, InRiver serves both B2C and B2B multi-channel commerce and marketing professionals, helping them to drive online sales and improve customer engagement. The company's platform enables organizations to transform product information into strategic assets, allowing for the uniform presentation of sales materials across multiple channels and languages. With over 1,000 brands and 400 customers across 19 countries, InRiver's solutions are designed to increase revenue, customer satisfaction, and brand equity. The company maintains regional offices in cities such as Chicago, Amsterdam, and Stockholm, and has established partnerships, including a strategic alliance with Aprimo LLC.