Pet Media Group

Pet Media Group (PMG) is a company that develops and operates leading online marketplaces for pets and equestrian products across Europe, with offices located in Stockholm and the United Kingdom. Since its establishment in 2018 by founders Axel Lagercrantz and Eyass Shakrah, PMG has focused on enhancing trust, safety, and convenience in the buying and selling of pets through innovative technology and service improvements. The company collaborates with and acquires leading pet marketplaces, providing valuable information on pet-related goods and services. With a monthly audience exceeding 10 million prospective pet owners, PMG aims to connect caregivers with their ideal companions while strengthening the pet community across Europe.

Axel Lagercrantz

Co-Founder, CEO and Board Member

Erik Segerborg

President and Chairman

Eyass Shakrah

Co-Founder

2 past transactions

Puppyplaats

Acquisition in 2021
Puppyplaats is an e-commerce platform dedicated to connecting dog lovers in the Netherlands with a variety of puppies and stud dogs. The company operates an online marketplace that provides users with an extensive overview of available puppies for sale, as well as options for dog adoption and stud services. By focusing on the needs of dog enthusiasts, Puppyplaats aims to facilitate the process of finding and acquiring dogs in a user-friendly environment.

AnnunciAnimali.it

Acquisition in 2021
AnnunciAnimali.it is an Italian portal of free advertisements dedicated to animals.
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