Pet Media Group

Pet Media Group (PMG) is a company that develops and operates leading online marketplaces for pets and equestrian products across Europe, with offices located in Stockholm and the United Kingdom. Since its establishment in 2018 by founders Axel Lagercrantz and Eyass Shakrah, PMG has focused on enhancing trust, safety, and convenience in the buying and selling of pets through innovative technology and service improvements. The company collaborates with and acquires leading pet marketplaces, providing valuable information on pet-related goods and services. With a monthly audience exceeding 10 million prospective pet owners, PMG aims to connect caregivers with their ideal companions while strengthening the pet community across Europe.

Axel Lagercrantz

CEO and Co-Founder

Erik Segerborg

President and Chairman

Eyass Shakrah

Co-Founder

2 past transactions

Puppyplaats

Acquisition in 2021
Puppyplaats is an online platform that specializes in the sale and adoption of puppies and dogs. Operating primarily in the Netherlands, the company provides users with a comprehensive marketplace that features a variety of puppies for sale, options for dog adoption, and listings for stud dogs. By connecting dog lovers with available pets, Puppyplaats aims to meet the needs of individuals seeking to welcome a dog into their homes.

AnnunciAnimali.it

Acquisition in 2021
AnnunciAnimali.it is an Italian portal of free advertisements dedicated to animals.
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