Pine Labs Private Limited operates a cloud-based unified point-of-sale (POS) platform, primarily serving merchants in India, Southeast Asia, and the Middle East. Founded in 1998 and headquartered in Noida, India, the company provides a range of digital payment acceptance and merchant commerce solutions, including Android-based smart POS devices. Pine Labs offers several features to enhance the merchant experience, such as instant equated monthly installment payment options, loyalty programs, gift cards, and customer analytics. Its myPlutus app provides real-time transaction data, while Promozone facilitates targeted promotional campaigns. The platform supports over 350,000 POS terminals across 3,700 locations, serving more than 100,000 merchants in various sectors, including electronics, food and beverage, and fashion. Additionally, Pine Labs collaborates with financial institutions and brands to create value for retail customers, thereby simplifying payment acceptance and enhancing the overall transaction experience.