Mars

Mars is a multinational manufacturer of pet food, confectionery, and other food products. Established with a long-term vision spanning generations, the company aims to transform business practices while maintaining its commitment to quality and innovation.

Richard Jones

Senior Director

Tamar Kadry

Vce President New Markets and Future Growth

Mario Maffie

Vice President - Corporate CIO

Eric Minvielle

Vice President, People and Organization (Outgoing)

Grant Reid

Outgoing CEO and Office of the President

Rachel Sheppard

Director-Ventures

25 past transactions

Kellanova

Acquisition in 2024
Kellanova is a global manufacturer and marketer of salty snacks, snack bars, frozen breakfast foods, meat alternatives, and other packaged foods. Its portfolio includes brands like Pringles, Cheez-It, Pop-Tarts, Eggo, Nutri-Grain, and Morningstar Farms, which are produced in approximately 20 countries and sold in over 180.

Hotel Chocolat

Acquisition in 2023
Hotel Chocolat is a UK-based company that specializes in the manufacture and retail of chocolates, both domestically and internationally. The company operates primarily in the United Kingdom, with a presence in Europe and other regions. Hotel Chocolat offers a diverse range of products, including self-purchase chocolates, gifts for various occasions, and rare and vintage selections. Additionally, the company provides drinking chocolates and a selection of wines and spirits. It sells its products directly to consumers through various channels, including online subscriptions and physical stores, allowing for a broad reach in the chocolate market.

SYNLAB Vet

Acquisition in 2023
SYNLAB Vet is a provider of specialist veterinary laboratory diagnostics.

Kevin's Natural Foods

Acquisition in 2023
Kevin's Natural Foods is a manufacturer and supplier based in Stockton, California, specializing in health-forward food products. The company offers a comprehensive range of healthy vacuum-chilled meat and vegetable snacks, alongside a variety of sauces and condiments. This product lineup enables consumers to effortlessly prepare healthy, restaurant-quality meals in a matter of minutes, catering to the growing demand for convenient yet nutritious dining options.

HESKA

Acquisition in 2023
Heska is a manufacturer of veterinary diagnostic products that focuses on enhancing pet care through advanced technology and services. Founded by veterinary professionals, the company aims to provide tools that improve diagnostic accuracy and treatment efficacy for veterinarians and their patients. Heska specializes in a range of offerings, including diagnostic laboratory instruments, digital imaging products, reference laboratory testing, digital cytology services, vaccines, and allergy testing. Additionally, the company provides local and cloud-based data services, ensuring that pet healthcare providers can access straightforward and reliable chemistry solutions. By prioritizing sound science and best medical practices, Heska strives to deliver meaningful outcomes in veterinary care.

Tru Fru

Acquisition in 2022
Tru Fru specializes in premium chocolate-covered fruit snacks, offering a range of flavors including raspberries, strawberries, bananas, and cherries. Their products are gluten-free and available in both frozen and shelf-stable options.

Champion Petfoods

Acquisition in 2022
Founded in 1975, Champion Petfoods produces high-quality, biologically appropriate pet food for dogs and cats. Based in Edmonton, Canada, the company specializes in locally sourced ingredients to create a variety of products, including dry foods, freeze-dried treats, and freeze-dried foods. Sold through pet specialty shops, veterinary clinics, and distributors worldwide.

Hydraverse

Seed Round in 2022
Hydraverse is a company that specializes in developing a blockchain-based car racing game, providing players with an engaging digital environment enriched by the concepts of the metaverse and non-fungible tokens (NFTs). The game allows players to race cars that are represented as NFTs, which can be upgraded and traded in a marketplace. This innovative approach creates a play-to-earn ecosystem, enabling game enthusiasts to not only enjoy the thrill of racing but also to earn rewards through their gameplay. By integrating blockchain technology, Hydraverse delivers a unique gaming experience that appeals to both racing fans and those interested in digital collectibles.

We Make History

Grant in 2022
We Make History is devoted to creative and inspirational education, bringing history and the arts to life in the context of positive, interactive, family-friendly environments.

Henderson State University

Grant in 2022
Henderson State University is proud to be one of Arkansas’ most prestigious public universities. Located in the beautiful but small town of Arkadelphia, Henderson State University offers superb educational facilities and a scholarly faculty to contribute to the academic pursuits of its students. Offering both bachelor’s and master’s degrees, Henderson State University is proud to attract students from all over the country. Bachelor’s degrees can be earned in many of the traditional concentrations, such as Communications, Political Science, Sociology, Business, the arts, the sciences, and much more. The Henderson State University master’s program has a shorter list to offer, which includes various concentrations in education, clinical mental health counseling, and business. Henderson State University’s number one priority is student success, which is why support services are so popular among students. Students are encouraged to take advantage of academic workshops, tutoring opportunities, academic advising, career counseling and preparation, and much more. Though Henderson State University is proud of its academic excellence, student life is an important aspect of the overall college experience. Students can get involved in student organizations, take advantage of the recreation center, explore student housing, take part in intramural sports, and try out for competitive sports. Henderson State University can offer the whole package, academic excellence, a vibrant student life, and a support staff to help you succeed.

University of Massachusetts, Dartmouth

Grant in 2022
The University of Massachusetts (UMass) Dartmouth is known for its rigorous academic programs, especially in the areas of engineering, law, marine science, and Portuguese studies.

New-york Historical Society

Grant in 2022
New-york Historical Society is an American history museum and library.

Nom Nom

Acquisition in 2022
Nom Nom is a pet food company based in Oakland, California, founded in 2015. It specializes in crafting and delivering fresh, human-grade meals tailored for dogs and cats across the contiguous United States. The meals are prepared weekly using high-quality ingredients, free from artificial preservatives and fillers. Each meal is customized based on factors such as the pet’s age, weight, activity level, and health needs, ensuring optimal nutrition. Nom Nom provides subscription meal plans that are individually portioned and delivered fresh to customers’ doors. In addition to its meal offerings, the company also provides wellness products, including probiotics and microbiome testing kits, aimed at enhancing the overall health and well-being of pets.

PrettyLitter

Acquisition in 2021
PrettyLitter is a company that specializes in producing a lightweight, subscription-based cat litter designed to monitor feline health. Their product changes color upon detecting urinary abnormalities, allowing cat owners to take preventive measures and ensuring the well-being of their pets. PrettyLitter offers convenience and peace of mind at a cost comparable to traditional cat litter, while being 80% lighter.

Oliver Pets

Pre Seed Round in 2021
Oliver Pets operates an online all-in-one pet care platform that consolidates pet foods, treats, supplies, medications, health products, grooming and training essentials, accessories, and services to simplify pet parenting. The platform enables customers to access pet food, online veterinary care, and pet insurance from a single source, with convenient delivery options such as rapid 3-hour delivery. By unifying products and services, it aims to provide a streamlined experience for pet owners seeking quality care and essentials for their pets.

Pawp

Venture Round in 2020
Pawp, Inc. is a digital health clinic and telehealth platform founded in 2020 and based in New York, New York. The company focuses on providing pet owners with 24/7 access to licensed veterinary professionals, enabling them to manage their pets' health effectively. Pawp's services aim to reduce unnecessary veterinary visits by offering expert consultations online, thereby lowering costs for pet owners. Additionally, the company provides a pet emergency fund of $3,000 per year, acting as a financial safety net for unforeseen veterinary expenses. By combining access to veterinary care and emergency funding, Pawp empowers pet owners to make informed health decisions for their pets.

KIND Snacks

Acquisition in 2020
KIND Snacks is a producer of healthy snacks that emphasizes the use of natural ingredients, offering an alternative to products containing artificial flavors, preservatives, and sweeteners. The company creates a diverse range of snacks made from whole nuts, fruits, spices, and honey, which are designed to provide essential nutrients such as fiber, protein, and antioxidants. By focusing on health-conscious options, KIND Snacks aims to deliver tasty food products that cater to the needs of consumers seeking nutritious alternatives. In addition to its commitment to providing healthy snacks, the company is also dedicated to social impact, promoting kindness through its initiatives and community engagement.

Blue Ocean Barns

Grant in 2019
Blue Ocean Barns is a United States-based company that sources, processes, and markets seaweed as a cattle feed additive aimed at reducing methane emissions in dairy and beef production. By integrating this innovative approach, the company contributes to the creation of sustainable natural ecosystems while providing consumers with climate-friendly dairy and beef products. Through its efforts, Blue Ocean Barns seeks to address environmental concerns associated with traditional cattle farming and promote more sustainable agricultural practices.

Foodspring

Acquisition in 2019
Foodspring is a German premium fitness nutrition company that develops and sells protein powders, snacks, supplements, meals and other sports nutrition products for health-conscious individuals and active lifestyles. It markets online and emphasizes natural ingredients, including organic-certified protein powder and products made with pasture-raised milk. Founded in 2013 in Berlin, it operates as a subsidiary of Goodminton.

KIND Snacks

Corporate Round in 2017
KIND Snacks is a producer of healthy snacks that emphasizes the use of natural ingredients, offering an alternative to products containing artificial flavors, preservatives, and sweeteners. The company creates a diverse range of snacks made from whole nuts, fruits, spices, and honey, which are designed to provide essential nutrients such as fiber, protein, and antioxidants. By focusing on health-conscious options, KIND Snacks aims to deliver tasty food products that cater to the needs of consumers seeking nutritious alternatives. In addition to its commitment to providing healthy snacks, the company is also dedicated to social impact, promoting kindness through its initiatives and community engagement.

VCA

Acquisition in 2017
VCA Animal Hospitals is a leading provider of pet healthcare services, operating over 600 small animal veterinary hospitals across the US and Canada. The company offers a wide range of services, from general practice and preventative care to specialized services such as critical care, cardiology, oncology, and radiology. VCA is committed to investing in advanced tools, training, and technology to ensure its associates deliver world-class medicine and compassionate care to over four million pets annually. The company's mission is to improve the lives of pets, people, and communities by setting the standard for veterinary medicine.

Smooth Commerce

Seed Round in 2016
Founded in Toronto, Canada in 2013, Smooth Commerce develops a mobile application that enables merchants to accept mobile payments and engage customers through offers, loyalty rewards, and order-ahead functionality. The platform integrates with merchants' existing systems to provide a seamless customer experience.

Heliae

Venture Round in 2013
Heliae is a platform technology company that uses sunlight and low-cost carbon feedstocks to produce high-value products from algae. Based in Gilbert, Ariz., Heliae is leveraging its core production technology into four target markets: nutrition, therapeutics, health & beauty and agrosciences. With a seasoned management team and world-class science, Heliae is advancing the future of the algae industry by delivering novel algae-based products to dynamic markets around the world.

Banfield Pet Hospital

Acquisition in 2007
Banfield Pet Hospital is a prominent provider of veterinary healthcare services in the United States, specializing in a proactive and preventive approach to pet health. With over 1,000 locations across the country and Puerto Rico, it is recognized as the leading provider of preventive veterinary care. The hospital offers a comprehensive range of services, including preventive care, general surgery, emergency care, and treatment for various pet diseases. Since becoming part of Mars, Incorporated in 2007, Banfield has fostered a team of dedicated professionals united by a shared purpose. The company emphasizes equity, inclusion, and diversity in its operations, aiming to create a positive impact on its employees, pets, and the broader community.

Vanson HaloSource

Series B in 2005
In the spring of 2002, Vanson, Inc. and HaloSource Corp. merged to form Vanson HaloSource, Inc. in order to expand opportunities for product commercialization by capitalizing on manufacturing facilities, distribution channels and intellectual property. Vanson’s cGMP certified manufacturing facility, located in Western Washington accommodates the production of most of Vanson HaloSource's products. The management team and a talented pool of chemists, biochemists and microbiologists are working together to create and expand the Company’s broad spectrum of applications. Today the Company holds dozens of patents and patents pending on a broad range of products that are distributed to the pool and spa, wastewater treatment, and biomedical industries. The Company has a substantial pipeline of proprietary new products in research and development, and a growing number of strategic alliances with prestigious companies to manufacture and market value-added chitin/chitosan-based and antimicrobial products.
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