Fanatics, Inc. is a global vertical commerce company specializing in the design, manufacture, distribution, and retail of licensed sports merchandise. Founded in 1995 and headquartered in Jacksonville, Florida, with additional offices in San Mateo, California, and Manchester, United Kingdom, Fanatics offers a wide range of high-quality fan gear and apparel across various sports, including NCAA football, NFL, MLB, NBA, NASCAR, and NHL. The company operates through online, mobile, and physical retail channels, catering to the evolving demands of leagues, teams, fans, and retailers in a mobile-first, on-demand environment. Additionally, Fanatics provides outsourced e-commerce solutions through its TeamFanShop division, managing the official online stores for numerous prominent sports organizations, thus enhancing the accessibility and availability of licensed athletic apparel.