Aegis Brands

Aegis Brands Inc. operates in the food, beverage, and cannabis sectors in Canada, managing a diverse portfolio of brands including Second Cup Coffee Co., Bridgehead Coffee, St. Louis Bar & Grill, and Wing City by St. Louis. The company specializes in café operations, offering a range of coffee products and beverages, while also running retail cannabis stores and collaborating with partners to develop a line of branded cannabis products for sale in its Hemisphere locations. Founded in 1975 and headquartered in Mississauga, Canada, Aegis Brands generates revenue through royalties from franchised cafes, sales from company-operated locations, and various ancillary channels, leveraging its trademarks, operating procedures, and intellectual property to enhance brand growth and market presence. The company, which was formerly known as The Second Cup Ltd., rebranded to Aegis Brands Inc. in September 2020.