Simplicity is a company that specializes in providing a range of services including sales and marketing strategies, education, training, insurance, and wealth management solutions. It focuses on delivering innovative insurance services and investment opportunities, as well as business development solutions, to meet the diverse needs of its clients. Through its comprehensive offerings, Simplicity aims to enhance the operational effectiveness and financial success of businesses in the insurance sector.
BKA Financial offers insurance services, financial planning, business succession, and charitable planning.
Brokers Edge
Acquisition in 2025
Brokers Edge is an insurance marketing organization that specializes in the development, marketing, and distribution of traditional fixed annuities, fixed-indexed annuities, and life insurance products. It operates as an insurance marketing agency, serving independent advisors.
benefitRFP
Acquisition in 2024
BenefitRFP, Inc. is a financial services company based in Sacramento, California, that specializes in executive benefit plan solutions for corporations and tax-exempt organizations. Founded in 2006, the company uses advanced technology to deliver innovative planning systems that integrate products and services from various investment and insurance vendors with cost-effective administrative solutions. BenefitRFP aims to assist companies in effectively recruiting, retaining, rewarding, and retiring their top talent through its comprehensive suite of services, which includes insurance, asset management, and wealth management. In 2017, BenefitRFP became a subsidiary of BD Capital Partners LLC.
Designs In Life Insurance Marketing
Acquisition in 2024
Designs In Life Insurance Marketing provides insurance and insurance marketing services.
Breakthrough Insurance Group
Acquisition in 2023
Breakthrough Insurance Group is a comprehensive general insurance agency that supports clients throughout their insurance planning journey. The company offers a range of services, including contracting, underwriting, application scrubbing, insurance training, and electronic application submission, to ensure clients have access to superior insurance products, carrier partners, and services.
Goheen Companies
Acquisition in 2023
Goheen Companies is a provider of insurance services focused on premium financing and life insurance solutions for high-net-worth individuals and small to mid-sized businesses. The company offers comprehensive, turnkey solutions that assist clients in utilizing premium finance life insurance to meet their financial objectives. Additionally, Goheen Companies is involved in corporate integrity programs and premium finance rescue, ensuring that clients have access to the resources and support necessary to navigate their insurance needs effectively.
Total Financial
Acquisition in 2023
Total Financial is an insurance firm that specializes in providing comprehensive services to insurance agents. These services include business planning, underwriting, and advanced financial planning, all aimed at helping agents enhance their revenue potential.
Commonwealth Capital Brokerage
Acquisition in 2023
Commonwealth Capital Brokerage is an insurance agency that collaborates with professional advisors throughout the United States to offer life insurance and annuity solutions. The agency specializes in advanced planning, estate planning, captive insurance planning, premium finance, and long-term care. By focusing on innovative planning strategies, Commonwealth Capital Brokerage aims to assist clients in effectively identifying and implementing tailored financial solutions to meet their unique needs.
Truluma
Acquisition in 2023
Truluma is a financial consulting firm that specializes in providing various income protection services to brokers and financial professionals. The company offers a range of products, including individual income protection, key person disability coverage, and overhead expense protection. Additionally, Truluma assists in funding shareholder agreements and providing executive benefit income protection. By focusing on these services, Truluma aims to help financial professionals design suitable income protection solutions for their clients while ensuring efficient access to carriers.
Jurs Montgomery Brokerage
Acquisition in 2023
Jurs Montgomery Brokerage is an insurance brokerage general agency that specializes in providing underwriting and a range of insurance products. The firm offers access to annuity, long-term care, life insurance, and disability income products. In addition to these offerings, Jurs Montgomery Brokerage provides comprehensive back office support, enhancing its clients' capabilities to grow their businesses effectively.
Kuonen Insurance Marketing
Acquisition in 2022
Kuonen Insurance Marketing, established in 1985 by Rick Kuonen, operates as a brokerage agency that supports independent financial professionals in the insurance sector. The company provides marketing services for a variety of insurance products, including life insurance, annuities, long-term care, and disability insurance. With strong partnerships with top carriers and a dedication to exceptional customer service, Kuonen Insurance Marketing has positioned itself as a prominent player in the industry, focusing on the needs of its clients and helping them succeed in their financial endeavors.
Coastal Insurance Consulting
Acquisition in 2022
Coastal Insurance Consulting provides access to industry-leading insurance carriers and products as well as the technology and support needed to build and grow a profitable practice.
Lifepro
Acquisition in 2022
LifePro Financial Services is a countrywide distributor of life, annuity, long-term care, and securities-based insurance products.
Buckhead Brokerage Group
Acquisition in 2022
Simplicity Buckhead operates as an insurance agency focused on serving insurance professionals and agents. The company provides a range of insurance products, including disability, annuities, and medical care plans. In addition to offering quality products, Simplicity Buckhead delivers comprehensive sales support, advanced case design, planning, implementation, underwriting, and policy review services. This approach aids clients in navigating complex insurance cases, particularly in large case management and specialized underwriting niches. Through its dedicated services, the agency aims to enhance the capabilities of insurance professionals in delivering tailored solutions to their clients.
Optima Financial and Insurance Services
Acquisition in 2022
Optima provides Training and Education to teach financial professionals how to successfully position and sell Life insurance and Annuities to anyone at any time.
Independent Planners Group
Acquisition in 2021
Independent Planners Group, LLC is an insurance sales agency based in Scottsdale, Arizona, founded in 1991. The company specializes in providing a comprehensive insurance platform tailored for wealth advisors and insurance professionals. Its offerings include life insurance, long-term care insurance, disability income insurance, annuity plans, and retirement succession planning. Independent Planners Group is dedicated to delivering consultative analysis, unbiased product research, and carrier due diligence, enabling financial advisors to create customized insurance packages for their clients.
PFG Marketing Group
Acquisition in 2019
PFG Marketing Group, Inc. is a national insurance marketing organization headquartered in Glendale, Arizona, that specializes in providing advisory services to independent insurance agents focused on selling life insurance and annuities. Established in 1995, the company offers a range of financial strategies utilizing various insurance products, including traditional offerings, fixed index annuities, and index universal life products. PFG Marketing Group aims to assist financial professionals in enhancing their business by understanding client needs and offering solutions for retirement income, income tax minimization, and wealth transfer strategies. As of October 31, 2019, PFG Marketing Group operates as a subsidiary of Simplicity Group Holdings, Inc.
Executive Brokerage Services
Acquisition in 2019
Executive Brokerage Services, Inc. is an independent insurance distribution company based in McKees Rocks, Pennsylvania, founded in 1982. The company specializes in providing fixed annuity, fixed indexed annuity, and life insurance products. As a subsidiary of Simplicity Group Holdings, it serves financial services professionals, broker-dealers, and banks by offering a comprehensive range of insurance brokerage and advisory services. In addition to product offerings, Executive Brokerage Services also provides training related to these financial instruments, ensuring that its clients are well-equipped to meet the needs of their customers.
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