Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.
RedBud offers insights and analytics tools designed to assist publishers and website owners in addressing privacy vulnerabilities and enhancing the performance of their websites and advertising technology. By focusing on the complexities of digital advertising, RedBud provides services such as troubleshooting, empowerment, due diligence, and support for requests for proposals. These offerings enable clients to navigate the fragmented landscape of digital advertising effectively, ensuring improved operational efficiency and compliance with privacy standards.
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