SourcePoint
SourcePoint Inc. is a company that develops a content compensation platform aimed at addressing the monetization challenges faced by digital publishers. Founded in 2015 and headquartered in New York, with additional offices in Seattle, London, Berlin, and Paris, the company provides tools that help publishers enhance consumer support for their content while ensuring compliance with privacy laws. SourcePoint's platform offers subscription-based consultative services that enable publishers and advertisers to obtain consent from consumers for data usage. This functionality allows digital publishers to engage with users who employ ad blockers, explore various compensation methods, and ultimately generate revenue in a rapidly evolving digital marketing landscape.
RedBud Partners Ltd, established in 2018 and based in Maidstone, United Kingdom, specializes in website scanning technology and a suite of web-based insights tools. The company focuses on providing publishers and website owners with analytics tools designed to enhance website and adtech performance while identifying and mitigating privacy vulnerabilities. As a subsidiary of SourcePoint Technologies, RedBud offers services that include troubleshooting, empowerment, due diligence, and RFP support, addressing the complexities of digital advertising. Through its innovative solutions, RedBud aims to help its clients navigate the challenges associated with online privacy and performance optimization.
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