South Moon Under is a privately owned upscale clothing retailer that originated as a small surf shack in 1968. The company specializes in offering a diverse selection of established and indie clothing and accessories brands from around the world. With a commitment to maintaining a laid-back and free-spirited ethos, South Moon Under provides a constantly evolving collection of clothing, swimwear, accessories, jewelry, and home gifts. The company's dedicated team of buyers attends fashion shows and collaborates with numerous vendors to curate a unique assortment, ensuring that customers enjoy a fresh experience with every visit. Through its physical stores and online presence, South Moon Under aims to inspire individuals to express their personal style confidently.
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