CallRail

CallRail, Inc. is a business-to-business software company that specializes in phone call tracking, recording, and analytics services aimed at helping data-driven businesses enhance their marketing efforts. Founded in 2011 and based in Atlanta, Georgia, CallRail provides a platform that allows users to measure phone call conversions from various marketing campaigns, including digital and offline channels. The software automatically assigns tracking phone numbers to the appropriate audience, captures the visitor journey before and after calls, and enables users to manage multiple companies and locations from a single account. Additionally, CallRail's tools help marketers optimize the performance of their advertising campaigns, improve sales effectiveness, and enhance customer retention by providing comprehensive insights into inbound leads generated through calls, forms, and chats.

Laura Beussman

Vice President of Market Strategy and Pricing

1 past transactions

PhoneWagon

Acquisition in 2021
PhoneWagon Inc. is a company that specializes in call tracking solutions, enabling businesses to identify which marketing campaigns successfully generate phone calls. Founded in 2017 and based in New York, the company offers software that assigns unique local phone numbers to various marketing initiatives, allowing for precise attribution of calls to their sources. This capability helps businesses optimize their marketing spend by identifying underperforming campaigns and focusing resources on those that yield high-quality leads. PhoneWagon's platform also features automation tools that facilitate communication with customers through text messages, including responses to missed calls, which helps maintain engagement and improve return on investment. Overall, PhoneWagon aims to enhance marketing effectiveness and drive better customer acquisition outcomes for its clients.
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