CallRail

CallRail, Inc. is a business-to-business software company that specializes in phone call tracking, recording, and analytics services designed for data-driven businesses. Founded in 2011 and based in Atlanta, Georgia, CallRail provides a platform that enables users to measure phone call conversions from various marketing campaigns, including search, digital, and offline efforts. The software automatically displays tracking phone numbers to the appropriate audience, captures the visitor journey before and after calls, and allows for the configuration of new tracking numbers. Additionally, it offers features such as call recording and the ability to manage multiple companies, locations, and clients from a single account. By connecting data from calls, forms, and chats, CallRail helps marketers optimize their advertising performance, increase sales effectiveness, and enhance customer retention.