CallRail
CallRail, Inc. is a business-to-business software company that specializes in phone call tracking, recording, and analytics services aimed at helping data-driven businesses optimize their marketing efforts. The company's platform allows users to measure phone call conversions from various marketing campaigns, including search and offline initiatives, by assigning tracking phone numbers and capturing visitor interactions before and after calls. Additionally, CallRail's software enables users to record calls and manage multiple companies, locations, and clients from a single account. Founded in 2011 and based in Atlanta, Georgia, CallRail provides marketers with insights to enhance the performance of their advertising campaigns, improve sales effectiveness, and foster customer retention.
PhoneWagon Inc. provides a call tracking solution that enables businesses to identify which marketing campaigns are generating phone calls. Founded in 2017 and based in New York, the company offers a platform that assigns unique local and toll-free phone numbers to different marketing efforts, allowing businesses to monitor campaign effectiveness and optimize their marketing spend. By analyzing call data, PhoneWagon helps businesses determine which campaigns are yielding high-quality leads and supports the testing of new ads for improved return on investment. Additionally, the platform includes features for automating communication with customers through text messages, which can be triggered by events such as missed calls. This functionality enhances customer engagement and helps prevent potential leads from reaching competitors. Overall, PhoneWagon's services are designed to improve marketing outcomes and facilitate better decision-making for businesses and digital marketing agencies.
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