CallRail
CallRail, Inc. is a business-to-business software company that specializes in phone call tracking, recording, and analytics services aimed at helping data-driven businesses enhance their marketing efforts. Founded in 2011 and based in Atlanta, Georgia, CallRail provides a platform that allows users to measure phone call conversions from various marketing campaigns, including digital and offline channels. The software automatically assigns tracking phone numbers to the appropriate audience, captures the visitor journey before and after calls, and enables users to manage multiple companies and locations from a single account. Additionally, CallRail's tools help marketers optimize the performance of their advertising campaigns, improve sales effectiveness, and enhance customer retention by providing comprehensive insights into inbound leads generated through calls, forms, and chats.
PhoneWagon
Acquisition in 2021
PhoneWagon Inc. provides a call tracking solution that enables businesses to identify which marketing campaigns are generating phone calls. Founded in 2017 and based in New York, the company offers a platform that assigns unique local and toll-free phone numbers to different marketing efforts, allowing businesses to monitor campaign effectiveness and optimize their marketing spend. By analyzing call data, PhoneWagon helps businesses determine which campaigns are yielding high-quality leads and supports the testing of new ads for improved return on investment. Additionally, the platform includes features for automating communication with customers through text messages, which can be triggered by events such as missed calls. This functionality enhances customer engagement and helps prevent potential leads from reaching competitors. Overall, PhoneWagon's services are designed to improve marketing outcomes and facilitate better decision-making for businesses and digital marketing agencies.
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