Roamler

Roamler B.V. is a technology company based in Amsterdam, Netherlands, that offers a smartphone application allowing users to earn money by completing various location-based tasks. Founded in 2011, Roamler provides multiple products, including Roamler Retail, which captures real-time feedback on in-store conditions, Roamler Tech, which focuses on optimizing in-home installations, and Roamler Care, a solution aimed at supporting patients and caregivers through crowdsourcing. The company's platform enables brands to build a mobile workforce to gather insights about store conditions, product availability, promotions, and pricing. Roamler's services are utilized across a range of sectors, including fast-moving consumer goods, retail, telecommunications, and real estate. The company operates in several countries across Europe and has expanded its presence to North and South America, demonstrating its scalable IT architecture and ability to serve various industries effectively.

Mark De Vries

Managing Director

2 past transactions

Mobeye

Acquisition in 2021
Mobeye is a company that specializes in enhancing retail execution through innovative technologies and crowdsourced data collection tools. Operating in Europe, Asia, and the USA, Mobeye offers a mobile application that enables users to conduct inspections in their neighborhoods. The application allows individuals to earn money by performing tasks for major brands, such as reviewing products or capturing images in local stores. This includes verifying shelf displays, checking promotional materials, and assessing pricing information. By collecting and analyzing this data, Mobeye provides valuable insights to fast-moving consumer goods (FMCG) brands and retailers, helping them optimize their in-store presence and marketing strategies.

Datlinq

Acquisition in 2021
Datlinq is an IT company specializing in data-driven solutions for the foodservice market. It operates an online platform that delivers valuable insights to suppliers, focusing on product performance, market development, and consumer behavior. Datlinq's offerings include an outlet monitor and tools designed for distribution and shopper analysis, enabling clients to make informed decisions in sales and marketing. The company aims to enhance the effectiveness of marketing strategies and sales efforts through the integration of big data and customer relationship management services.
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