mParticle

mParticle, Inc. is a provider of a customer data platform designed for multi-channel consumer brands. The platform allows businesses to manage and analyze customer data in real time, enabling marketers, developers, and data scientists to integrate and orchestrate their marketing strategies effectively. By collecting user data from diverse sources, mParticle creates a unified view that facilitates personalized and seamless customer experiences across various channels. This capability helps companies optimize customer journeys, gain actionable insights, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a range of industries, including retail, financial services, media, dining, travel, gaming, customer experience, marketing, and analytics. Founded in 2012, the company is headquartered in New York, with additional offices in San Francisco, Bellevue, London, and Delray Beach.

Michael Katz

Co-Founder and CEO

Bonney Pelley

COO

3 past transactions

Vidora

Acquisition in 2022
Vidora, Inc. is a technology company based in San Francisco, California, that specializes in machine learning solutions aimed at enhancing the performance of marketing and product teams. Founded in 2012, Vidora offers a platform called Cortex, which enables businesses to implement no-code machine learning for optimizing conversions and engagement. Cortex allows organizations to create numerous predictions that personalize customer experiences across various channels, including content and marketing, without the need for costly in-house development. Major global brands such as Walmart, News Corp, and Discovery utilize Vidora's platform to harness continuous data streams for improved performance and automation. Additionally, Vidora has established a strategic partnership with MoEngage to further its offerings.

Indicative

Acquisition in 2022
Indicative connects to your data sources, synthesizes them into a one complete view of your customer, and gives you the actionable insights you need to optimize customer acquisition, engagement, and retention.

HBE Ventures

Acquisition in 2018
A local Virginia business that owns micro-businesses in marketing, drone piloting, education, and financial planning.
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