mParticle
mParticle, Inc. is a New York-based company that develops a customer data platform designed for multi-channel consumer brands. Founded in 2012, mParticle enables businesses to effectively manage and analyze customer data in real time, providing tools for marketers, developers, and data scientists to integrate and orchestrate their marketing efforts. The platform collects user data from various sources, unifying it into a single view to deliver personalized, omnichannel customer experiences. This capability allows companies to gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a diverse range of industries, including retail, financial services, media, dining, travel, gaming, and marketing, among others, helping brands accelerate their growth strategies while ensuring compliance with regulations such as GDPR. The company also has additional offices in San Francisco, Bellevue, London, and Delray Beach.
Top Stages
3 past transactions
Vidora
Acquisition in 2022
Vidora, Inc. is a technology company based in San Francisco, California, that specializes in developing a real-time machine learning platform called Cortex. Founded in 2012, Vidora aims to enhance the performance of marketing and product teams by providing a no-code solution for machine learning. The Cortex platform enables organizations to make predictions that optimize conversions and engagement through end-to-end automation, allowing businesses to create numerous predictions without the associated risks and costs of in-house development. Major global brands, such as Walmart and News Corp, utilize Vidora's technology to analyze continuous streams of raw data, ultimately personalizing customer experiences across various content and marketing channels. Additionally, Vidora has established a strategic partnership with MoEngage to further enhance its offerings.
Indicative
Acquisition in 2022
Indicative, Inc. is a New York-based company founded in 2013 that offers an intelligent analytics platform designed to enhance customer acquisition, conversion, and retention for web and mobile businesses. The platform integrates various data sources to provide a comprehensive view of customer interactions, enabling businesses to monitor critical performance indicators in real time. Indicative's features include customizable dashboards, segmentation tools, funnels, cohorts, and a data management system, all aimed at delivering actionable insights that drive engagement and optimize customer experiences.
HBE Ventures
Acquisition in 2018
A local Virginia business that owns micro-businesses in marketing, drone piloting, education, and financial planning.
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