mParticle

mParticle is a customer data platform provider that helps multi-channel consumer brands collect, unify, and activate data across web, mobile apps, and other touchpoints. The platform enables marketers, developers, product managers, and data scientists to integrate and orchestrate an organization's marketing stack, delivering a single, real-time view of customer data. It collects e-commerce transactions and various API events, supports data across devices and channels, and facilitates audience segmentation and analytics to improve personalization, engagement, and operational efficiency. The company targets industries including retail, financial services, media, travel, gaming, and dining, and supports GDPR compliance. Founded in 2012 and headquartered in New York City, it maintains additional offices in San Francisco, Bellevue, London, and Delray Beach to serve a global client base.