mParticle
mParticle, Inc. is a New York-based company that develops a customer data platform designed for multi-channel consumer brands. Founded in 2012, mParticle enables businesses to effectively manage and analyze customer data in real time, providing tools for marketers, developers, and data scientists to integrate and orchestrate their marketing efforts. The platform collects user data from various sources, unifying it into a single view to deliver personalized, omnichannel customer experiences. This capability allows companies to gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a diverse range of industries, including retail, financial services, media, dining, travel, gaming, and marketing, among others, helping brands accelerate their growth strategies while ensuring compliance with regulations such as GDPR. The company also has additional offices in San Francisco, Bellevue, London, and Delray Beach.
Vidora
Acquisition in 2022
Vidora, Inc. is a technology company based in San Francisco, California, that specializes in machine learning solutions aimed at enhancing the performance of marketing and product teams. Founded in 2012, Vidora offers a platform called Cortex, which enables businesses to implement no-code machine learning for optimizing conversions and engagement. Cortex allows organizations to create numerous predictions that personalize customer experiences across various channels, including content and marketing, without the need for costly in-house development. Major global brands such as Walmart, News Corp, and Discovery utilize Vidora's platform to harness continuous data streams for improved performance and automation. Additionally, Vidora has established a strategic partnership with MoEngage to further its offerings.
Indicative
Acquisition in 2022
Indicative, Inc. offers an intelligent analytics platform designed to enhance customer acquisition, conversion, and retention for web and mobile businesses. Founded in 2013 and based in New York, the platform integrates various data sources to create a comprehensive view of customer behavior. Its key features include dashboards, segmentation, funnels, cohorts, and a data manager, enabling businesses to monitor critical performance indicators in real time. By providing actionable insights, Indicative helps organizations optimize their customer engagement strategies effectively.
HBE Ventures
Acquisition in 2018
A local Virginia business that owns micro-businesses in marketing, drone piloting, education, and financial planning.
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