Belerion Capital

Belerion Capital is a London-based venture capital firm founded in 2018, specializing in mid-venture and growth capital investments in the e-commerce and technology sectors. The firm provides investment advisory services to family offices looking to gain exposure to these industries. Belerion Capital typically invests between £2 million and £50 million in equity, targeting companies with a minimum sales value of £2 million. The firm employs its own capital for investments and is experienced in both private and public companies, often guiding them through the initial public offering process. Belerion Capital primarily focuses its investments in the United Kingdom, Europe, and the United States.

Ben Adey

Analyst

Charles Butler

CEO and Partner

Jose Marco

Partner and Portfolio Manager

Iain McDonald

Founding Principal and Chief Investment Officer

2 past transactions

Secret Sales

Series B in 2023
Secret Sales is a distinctive online platform owned by LRG Online Ltd, founded in 2020 by Chris Griffin and Matt Purt. It has rapidly established itself as a leading destination for consumers seeking fashionable apparel, sportswear, home essentials, and luxury cosmetics at reduced prices. The platform collaborates with a diverse range of renowned global brands and exclusive boutique labels, offering substantial discounts on their products. By serving as a digital marketplace, Secret Sales enables top brands and retailers to efficiently manage their discount inventory while enhancing their brand reputation and expanding their customer base. The company has garnered attention for its growth in the discount fashion and beauty sector, positioning itself as a significant player in the market.

Secret Sales

Series A in 2021
Secret Sales is a distinctive online platform owned by LRG Online Ltd, founded in 2020 by Chris Griffin and Matt Purt. It has rapidly established itself as a leading destination for consumers seeking fashionable apparel, sportswear, home essentials, and luxury cosmetics at reduced prices. The platform collaborates with a diverse range of renowned global brands and exclusive boutique labels, offering substantial discounts on their products. By serving as a digital marketplace, Secret Sales enables top brands and retailers to efficiently manage their discount inventory while enhancing their brand reputation and expanding their customer base. The company has garnered attention for its growth in the discount fashion and beauty sector, positioning itself as a significant player in the market.
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