InRule Technology

Barium delivers an innovative Business Process Management platform designed for change, which helps enterprises around the world to get things done and to deliver exceptional results faster. The target customers are leading businesses and organisations that need to automate and assure the quality of their business processes, while also keeping them up-to-date. Barium was formed in 1995, and we have our head office in Gothenburg, Sweden. Our employees have extensive experience and expertise in information management and Business Process Management.

simMachines provides similarity-oriented solutions for Advanced Analytics. Their technology enables you to discover patterns and anomalies in structured and unstructured data. You can also perform real-time recommendations to make consistent decisions that harness the collective intelligence of all the experts in your organization. Finally, their algorithms allow you to predict the outcomes of future events and interactions.Their most important feature is that they focus on telling you the WHY of a prediction, this allows their algorithms to comply with the most stringent Artificial Intelligence auditing rules. simMachines specializes in bringing the power of Dynamic Predictive Segmentation (DPS) to the complex world of marketing technology. Today’s consumers expect marketers to personalize their messaging, content, and digital experiences, and to demonstrate relevance to their needs and interests. To do that efficiently, the marketer needs an in-depth understanding of what predictive factors drive consumer behavior. Machine learning can help, but most ML models are “black box.” simMachines takes a different approach, using their similarity-based methodology to explain the “WHY” behind every prediction in a fully transparent way. Imagine your marketing segmentation changing as often as your customers change their mind. With simMachines, more relevant, targeted, and predictive connections with customers are the result. simMachines’ product portfolio includes verifyAI, a software platform for use in developing and visualizing dynamic predictive segmentation, and personifyAI, a web-based subscription that uses location-based mobile signal data to build behaviorally-based segmentation. Similarity machines or simMachines provides the most comprehensive set of nearest neighbor-based clustering, discovery, prediction and regression algorithms.