H&M

H&M Hennes & Mauritz AB, a Swedish multinational, operates as a family of six independent fashion brands: H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories. The company offers affordable, sustainable, and trendy clothing, shoes, accessories, and home decor for men, women, teenagers, and children. H&M's design teams create diverse collections, from party wear to basics and sportswear, catering to various styles, seasons, and occasions. The business model is centered around enabling customers to express their individuality through fashion and design, promoting a more circular lifestyle.

Nanna Andersen

Head of H&M CO:LAB

Daniel Erver

CEO

Erik Karlsson

Investment Manager

59 past transactions

SRTX

Venture Round in 2025
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Voyado

Corporate Round in 2024
Voyado is a Swedish customer experience platform for e-commerce and retail that unifies customer data into a single database and enables omnichannel engagement. It allows brands to collect and segment customer information, apply churn scoring, and automate marketing across channels. The platform uses AI predictions to support hyper-segmented campaigns and provides designed email functions along with email and messaging automation. By tying online and offline interactions, Voyado supports unified commerce and helps retailers improve personalization and retention. Overall, it offers retailers and brands a focused system to manage customer data, automate marketing, and deliver consistent cross-channel experiences.

Heirloom

Series B in 2024
Heirloom is a carbon capture company developing direct air capture technology that accelerates the natural absorption of carbon dioxide. Its approach uses a limestone-based process to increase CO2 uptake and stores the captured carbon permanently underground, powered by renewable energy. The company also applies carbon capture and utilization techniques to enhance natural CO2 removal. By offering a scalable, renewable-energy driven solution, Heirloom aims to help businesses meet sustainability goals with a cost-effective path to significant carbon removal.

Cult Mia

Seed Round in 2024
Cult Mia is the independent luxury fashion marketplace of tomorrow.

Avassa

Venture Round in 2024
Avassa is a company that specializes in managing applications across distributed edge locations. Its platform facilitates secure and remote updates, monitoring, and troubleshooting of edge applications on a large scale. By simplifying application orchestration and ensuring a zero-trust security model for all users and sites, Avassa helps businesses efficiently manage the lifecycle of their edge applications with speed and security. The company's solution is designed to bridge the gap between modern containerized application development and operations and distributed edge infrastructure, enabling teams to deploy, monitor, and observe workloads effectively in various environments.

Rondo Energy

Venture Round in 2024
Rondo Energy is a company focused on providing zero-carbon industrial heat solutions. Its innovative Rondo Heat Battery captures low-cost renewable electricity and converts it into continuous high-temperature heat, allowing industrial processes to operate with reduced energy costs and eliminated emissions. By enabling clients to transition to renewable energy sources, Rondo Energy supports the decarbonization of industrial operations, contributing to a more sustainable future.

Syre

Series A in 2024
Syre is a textile impact company that focuses on hyperscale textile-to-textile recycling, beginning with polyester.

eComID

Pre Seed Round in 2024
eComID enables global online retailers to minimize product returns, thereby reducing environmental impact and enhancing customer satisfaction. Its platform facilitates collaboration among fashion brands, promoting responsible shopping habits and sustainability.

re:newcell

Debt Financing in 2023
re: newcell has developed a patented process for recycling cellulose-based textiles, such as cotton and viscose. With re: newcell's recycling process, environmental impact from the textile industry could be drastically reduced. The process would also reduce transport, waste and increase access to water and cultivable land for food production.

A Retro Tale

Venture Round in 2023
A Retro Tale is a specialized online retailer offering authentic luxury vintage and second-hand accessories from exclusive fashion brands.

Infinited Fiber

Series B in 2023
Infinited Fiber Company Oy, founded in 2016 and headquartered in Espoo, Finland, specializes in textile chemical recycling. The company has developed a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts like wheat and rice straw, into high-quality fibers resembling cotton. This innovative process allows manufacturers in the textile industry to utilize recycled materials, significantly reducing their reliance on virgin resources. Infinited Fiber's technology has been validated by prominent brands and has garnered recognition, including the Europas 2020 Hottest Sustainability Tech Award and a spot on the Global 50 to Watch list by the Cleantech Group in 2019. Additionally, the company was selected for WWF's Climate Solver network, highlighting its commitment to sustainability in the fashion sector.

Laced

Series A in 2023
Laced operates an e-commerce platform that facilitates the buying and selling of sneakers. The platform offers a diverse selection of authentic footwear for men, women, and children, catering to sneaker enthusiasts and casual buyers alike. Customers can complete their purchases using various payment methods, including cash on delivery, credit or debit cards, and net banking. Laced aims to provide a user-friendly experience, making it easier for individuals to access luxury sneakers in a secure and reliable manner.

Rubi Laboratories

Seed Round in 2023
Rubi Laboratories is a California-based company that specializes in the development of technology to manufacture carbon-negative textiles. The firm utilizes innovative sustainable solutions to convert carbon emissions into natural fibers, resulting in biodegradable textiles. Its technology directly synthesizes threads, providing a natural resource for the production of viscose that is carbon-negative, as well as being water-chemical, land-neutral, traceable, and environmentally friendly. Rubi Laboratories aims to address the environmental impact of textile manufacturing by offering a more sustainable alternative in the industry.

Kintra Fibers

Venture Round in 2023
Kintra Fibers, established in 2018 and headquartered in Brooklyn, New York, specializes in producing bio-synthetic fabrics and yarns for the fashion industry. The company has pioneered a proprietary, compostable polymer that mimics the performance of traditional fossil-fuel based textiles while being derived from renewable resources. Kintra's materials aim to reduce microplastic pollution by biodegrading into CO2 and water within wastewater treatment facilities. They also facilitate circularity through compatibility with chemical and mechanical recycling methods.

Smartex.ai

Series A in 2022
Smartex focuses on addressing significant challenges in the textile industry by leveraging advanced AI technology, specifically machine learning and computer vision. The company has developed a hardware-enabled software solution that detects textile defects and irregularities in real time. By implementing this innovative system, Smartex can halt production when defects are identified, thereby minimizing defective output and reducing textile waste. This proactive approach not only enhances production efficiency but also contributes to sustainability by lowering carbon dioxide emissions, energy consumption, and water usage. Moreover, Smartex provides factories with a user interface to monitor production statistics, further improving operational insights and decision-making capabilities.

Keel.Labs

Series A in 2022
Keel Labs is a biomaterials company that focuses on developing ocean-based materials derived from renewable resources, particularly seaweed. The company aims to address the ecological damage caused by the fashion industry by creating durable and rapidly degradable yarns from kelp. Through its innovative platform, Keel Labs integrates scientific design and waste management into textile production, offering an alternative to conventional textiles for the footwear and apparel industries. This approach not only provides a functional resource but also emphasizes environmental sustainability, allowing for a more responsible and accessible option in material sourcing.

Materra

Seed Round in 2022
Materra specializes in sustainable cotton farming and management services. They offer a regenerative cotton technology platform that enhances sustainability in the fashion industry through data-driven impact measurement, traceability, regulatory compliance, and direct investments in carbon and water reductions.

Colorifix

Series B in 2022
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

Budbee

Venture Round in 2022
Budbee is a Swedish delivery service that operates an online marketplace for last-mile logistics, connecting e-commerce merchants with a network of third-party delivery providers rather than owning a proprietary fleet. Founded in 2015 and based in Stockholm, the company focuses on home delivery and efficient last-mile solutions for online retailers. Its service set includes detailed tracking and instant messaging to improve transparency and customer communication, aiming to deliver a seamless shopping experience and reduce wait times for consumers.

SRTX

Venture Round in 2022
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Fairbrics

Seed Round in 2022
Fairbrics develops synthetic fabrics by transforming carbon dioxide waste into raw materials for polyester. The company has built a platform that captures CO2 from the air, activates it, and converts it into ethylene glycol, a key polyester component, enabling fashion brands to produce garments with a lower environmental footprint. By substituting fossil resource–based inputs with CO2-derived materials, Fairbrics targets net positive climate impact while sustaining market demand for virgin synthetic fabrics.

Ambercycle

Series A in 2022
Ambercycle is a material science company focused on converting textile waste into fresh materials through chemical recycling. Its technology deconstructs complex end-of-life fabrics to yield a polymer powder that can be used to manufacture new yarns and textiles, enabling apparel brands to source renewable feedstocks and reduce waste. The company seeks to assemble discarded textiles into a centralized ecosystem and use molecular regeneration to recover components from fabrics, so regional and international players can reroute waste back into supply chains and advance circular textile flows.

Printify

Series A in 2021
Founded in 2015, Printify is a leading global print-on-demand platform empowering individuals to launch their own online businesses risk-free. With over 700 employees across three offices and diverse teams worldwide, the company offers a wide range of customizable products, from apparel to home goods, enabling entrepreneurs to expand with minimal investment.

Trell

Series B in 2021
Trell Experiences Private Limited, established in 2016 and based in Mumbai, India, operates a mobile video blogging application designed for wanderers, foodies, and travelers. The platform serves as a community-based resource for discovering lifestyles through user-generated videos in various Indian languages. It allows users to create visual collections of their experiences, facilitating the sharing and discussion of favorite places and activities. By connecting people globally, Trell enables users to explore new destinations and learn about local experiences, enhancing their travel and lifestyle choices.

Infinited Fiber

Series B in 2021
Infinited Fiber Company Oy, founded in 2016 and headquartered in Espoo, Finland, specializes in textile chemical recycling. The company has developed a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts like wheat and rice straw, into high-quality fibers resembling cotton. This innovative process allows manufacturers in the textile industry to utilize recycled materials, significantly reducing their reliance on virgin resources. Infinited Fiber's technology has been validated by prominent brands and has garnered recognition, including the Europas 2020 Hottest Sustainability Tech Award and a spot on the Global 50 to Watch list by the Cleantech Group in 2019. Additionally, the company was selected for WWF's Climate Solver network, highlighting its commitment to sustainability in the fashion sector.

Alchemie Technology

Funding Round in 2021
Alchemie Technology provides technical, commercial, and business support to the digital print and additive manufacturing markets. It offers contract development and digital printing solutions for applications such as digital coatings for packaging, digital dispensing of bio fluids and adhesives, 3D prototyping, and digital decoration, along with consultancy in inkjet printing. Based in Cambridge, United Kingdom, the company helps users and suppliers adopt digital technologies to drive growth while reducing environmental impact. It also delivers clean-tech textile manufacturing solutions that inject nanodroplets into fabrics with precise velocity and airflow, aiming to lower energy, wastewater, and chemical use and to enhance digital integration across textile supply chains.

Budbee

Series C in 2021
Budbee is a Swedish delivery service that operates an online marketplace for last-mile logistics, connecting e-commerce merchants with a network of third-party delivery providers rather than owning a proprietary fleet. Founded in 2015 and based in Stockholm, the company focuses on home delivery and efficient last-mile solutions for online retailers. Its service set includes detailed tracking and instant messaging to improve transparency and customer communication, aiming to deliver a seamless shopping experience and reduce wait times for consumers.

PinMeTo

Funding Round in 2020
PinMeTo streamlines online presence management for chains and franchises. Its platform ensures businesses are discoverable across multiple search engines, maps, social media platforms, and apps by automatically updating business information. This eliminates the need for manual updates and outdated methods.

SRTX

Series B in 2020
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Colorifix

Series A in 2020
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

Budbee

Series B in 2020
Budbee is a Swedish delivery service that operates an online marketplace for last-mile logistics, connecting e-commerce merchants with a network of third-party delivery providers rather than owning a proprietary fleet. Founded in 2015 and based in Stockholm, the company focuses on home delivery and efficient last-mile solutions for online retailers. Its service set includes detailed tracking and instant messaging to improve transparency and customer communication, aiming to deliver a seamless shopping experience and reduce wait times for consumers.

Worn Again Technologies

Venture Round in 2020
Founded in 2005, Worn Again Technologies offers an innovative chemical textile recycling process. This technology breaks down old clothing and textiles, recapturing raw materials to reintroduce into the supply chain as new, promoting a waste-free circular economy for textiles.

ADAY

Series A in 2020
ADAY is a fast-growing direct-to-consumer brand creating consciously designed, technical clothing. Based in New York and London, the company offers capsule wardrobes designed for outfit repetition using seasonless design, technical fabrics, and sustainable supply chains.

Dashl

Series A in 2019
Dashl AB, established in 2015 and based in Stockholm, Sweden, operates an online platform facilitating beauty service appointments. It offers a digital marketplace where users can browse through stylists' portfolios using photo discovery technology, ensuring clients choose a professional whose style aligns with their desired look. Dashl enables secure booking and payment for at-home beauty treatments, providing a convenient and reliable alternative to traditional salon visits.

re:newcell

Venture Round in 2019
re: newcell has developed a patented process for recycling cellulose-based textiles, such as cotton and viscose. With re: newcell's recycling process, environmental impact from the textile industry could be drastically reduced. The process would also reduce transport, waste and increase access to water and cultivable land for food production.

Infinited Fiber

Series A in 2019
Infinited Fiber Company Oy, founded in 2016 and headquartered in Espoo, Finland, specializes in textile chemical recycling. The company has developed a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts like wheat and rice straw, into high-quality fibers resembling cotton. This innovative process allows manufacturers in the textile industry to utilize recycled materials, significantly reducing their reliance on virgin resources. Infinited Fiber's technology has been validated by prominent brands and has garnered recognition, including the Europas 2020 Hottest Sustainability Tech Award and a spot on the Global 50 to Watch list by the Cleantech Group in 2019. Additionally, the company was selected for WWF's Climate Solver network, highlighting its commitment to sustainability in the fashion sector.

Klarna

Private Equity Round in 2019
Klarna is a technology-driven payments company that provides a platform for connecting consumers and merchants with flexible payment options for online and offline shopping. It offers direct payments, pay-after-delivery options, and installment plans, supported by a mobile app that enhances the shopping experience with flexible payment options and cashback rewards. The company operates across multiple countries and serves merchants with payment solutions and tailored advertising services, including messaging and insights features. Klarna is known for its buy now, pay later model, enabling interest-free financing for purchases divided into installments.

Budbee

Series A in 2019
Budbee is a Swedish delivery service that operates an online marketplace for last-mile logistics, connecting e-commerce merchants with a network of third-party delivery providers rather than owning a proprietary fleet. Founded in 2015 and based in Stockholm, the company focuses on home delivery and efficient last-mile solutions for online retailers. Its service set includes detailed tracking and instant messaging to improve transparency and customer communication, aiming to deliver a seamless shopping experience and reduce wait times for consumers.

MoveByBike Europe

Venture Round in 2019
MoveByBike is a Swedish cargo bike delivery company specializing in environmentally friendly transport solutions. The company operates in several cities, including Malmö, Stockholm, Lund, Umeå, Uppsala, and Gothenburg, providing a sustainable alternative for logistics and delivery services. MoveByBike can handle loads of up to 300kg or 3m³, offering a cost-effective and city-smart method of transportation. By utilizing bicycles and trailers, the company has established a comprehensive infrastructure for bicycle logistics, ensuring flexible and timely deliveries tailored to the recipient's preferences.

Colorifix

Series A in 2018
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

PinMeTo

Series A in 2018
PinMeTo streamlines online presence management for chains and franchises. Its platform ensures businesses are discoverable across multiple search engines, maps, social media platforms, and apps by automatically updating business information. This eliminates the need for manual updates and outdated methods.

Thread

Series B in 2018
Thread Online Limited is an online retail company based in London, United Kingdom, specializing in clothing for men and women. Founded in 2012, Thread provides a unique personal styling platform that combines the expertise of human stylists with machine learning algorithms. This innovative approach allows customers to receive tailored apparel, shoes, and accessories recommendations based on their individual preferences. By leveraging both human insight and technology, Thread aims to simplify the shopping experience, enabling men to dress well without the need for traditional shopping.

Klarna

Corporate Round in 2018
Klarna is a technology-driven payments company that provides a platform for connecting consumers and merchants with flexible payment options for online and offline shopping. It offers direct payments, pay-after-delivery options, and installment plans, supported by a mobile app that enhances the shopping experience with flexible payment options and cashback rewards. The company operates across multiple countries and serves merchants with payment solutions and tailored advertising services, including messaging and insights features. Klarna is known for its buy now, pay later model, enabling interest-free financing for purchases divided into installments.

Worn Again Technologies

Venture Round in 2018
Founded in 2005, Worn Again Technologies offers an innovative chemical textile recycling process. This technology breaks down old clothing and textiles, recapturing raw materials to reintroduce into the supply chain as new, promoting a waste-free circular economy for textiles.

ADAY

Venture Round in 2017
ADAY is a fast-growing direct-to-consumer brand creating consciously designed, technical clothing. Based in New York and London, the company offers capsule wardrobes designed for outfit repetition using seasonless design, technical fabrics, and sustainable supply chains.

PinMeTo

Venture Round in 2017
PinMeTo streamlines online presence management for chains and franchises. Its platform ensures businesses are discoverable across multiple search engines, maps, social media platforms, and apps by automatically updating business information. This eliminates the need for manual updates and outdated methods.

Ivyrevel

Funding Round in 2016
Ivyrevel AB is an online retailer based in Stockholm, Sweden, specializing in women's clothing, shoes, and accessories. Founded in 2012, the company curates a diverse range of products, including outerwear, dresses, tops, bottoms, swimwear, and footwear. Ivyrevel's collections are designed with inspiration drawn from urban contrasts and aim to reflect the style of strong, independent women. The brand is characterized by polished, extroverted designs that feature feminine silhouettes and bold attitudes, emphasizing attention to visual details. Ivyrevel primarily engages with its customers through social media platforms such as Instagram, Facebook, and Snapchat, catering to the contemporary tastes of modern women.

re:newcell

Venture Round in 2016
re: newcell has developed a patented process for recycling cellulose-based textiles, such as cotton and viscose. With re: newcell's recycling process, environmental impact from the textile industry could be drastically reduced. The process would also reduce transport, waste and increase access to water and cultivable land for food production.

Ivyrevel

Venture Round in 2016
Ivyrevel AB is an online retailer based in Stockholm, Sweden, specializing in women's clothing, shoes, and accessories. Founded in 2012, the company curates a diverse range of products, including outerwear, dresses, tops, bottoms, swimwear, and footwear. Ivyrevel's collections are designed with inspiration drawn from urban contrasts and aim to reflect the style of strong, independent women. The brand is characterized by polished, extroverted designs that feature feminine silhouettes and bold attitudes, emphasizing attention to visual details. Ivyrevel primarily engages with its customers through social media platforms such as Instagram, Facebook, and Snapchat, catering to the contemporary tastes of modern women.

Wrapp

Funding Round in 2015
Wrapp is a company that redefines customer loyalty and rewards through a personalized approach. By connecting to users' payment cards, Wrapp analyzes their transaction data to understand individual buying behaviors. This enables the company to deliver relevant rewards from brands that align with users' interests, effectively enhancing the customer experience. Wrapp focuses on cashback returns, ensuring that the rewards provided are meaningful and practical for consumers. Additionally, Wrapp offers a social gifting service that allows users to celebrate their friends, further emphasizing its commitment to fostering meaningful connections and experiences. Through these innovative services, Wrapp aims to transform the landscape of consumer rewards and marketing.

Cheap Monday

Acquisition in 2008
Cheap Monday is a Swedish clothing brand founded in 2005, known for its innovative denim offerings and a wide range of apparel. Originally launched with 800 pairs of jeans in March 2004, the brand has since expanded its product line to include clothing for men, women, and children, as well as accessories such as glasses, underwear, and shoes. The brand aims to provide quality products at competitive prices, appealing to a diverse customer base. In 2008, Cheap Monday partnered with H&M, enhancing its distribution network, and opened its first dedicated store in Copenhagen in November 2009. Today, the brand continues to release main collections and seasonal drops, maintaining its relevance in the fast-paced fashion industry.

Weekday

Acquisition in 2008
Weekday is a progressive retail store concept offering jeans and creative fashion at an affordable price.

Monki

Acquisition in 2008
Monki is a Swedish fashion brand that focuses on creating clothing designed to empower young women to express their individuality and confidence through their personal style. The brand emphasizes a fun and playful approach to fashion, encouraging customers to embrace what makes them feel good. With a commitment to innovative design and a vibrant aesthetic, Monki aims to resonate with a youthful audience seeking unique and expressive apparel.

Gap

Acquisition in 2004
Gap Inc. is an American multinational apparel retailer operating globally under its brands Gap, Old Navy, Banana Republic, and Athleta. The company sells clothing, accessories, and personal care products for women, men, and children through company-operated stores, franchised locations, and e-commerce platforms in numerous countries. Old Navy generates a substantial share of Gap Inc.’s sales, reflecting its mass-market positioning, while Banana Republic emphasizes sustainable luxury and Athleta focuses on active and lifestyle apparel. Gap Inc. maintains an extensive global distribution network with stores and online channels across North America, Europe, and Asia, aiming to offer accessible fashion across price points and maintain a strong omnichannel presence.

Centra

Centra is a medium-sized company based in Stockholm, Sweden, with an additional office in Wroclaw, Poland. It specializes in developing an all-in-one commerce platform tailored for both B2B and B2C markets, primarily focusing on the fashion industry. The platform is designed to enhance digital retail by seamlessly connecting consumers with products. Centra's enterprise application software addresses crucial aspects such as scalability, reliability, security, and administrative efficiency, allowing fashion brands to improve their performance. The company also offers specialized services to support various business initiatives, including planning, execution, and evaluation of business processes, thereby helping clients achieve their operational goals.
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