Mission and Market

Mission and Market is an angel investment firm established in 2014 and based in San Francisco, California. The firm focuses on seed investments across a diverse array of sectors, including healthcare, fintech, biotechnology, virtual reality, medical marijuana, consumer internet, education, and software-as-a-service (SaaS). With a particular emphasis on technology-driven ventures, Mission and Market seeks to support innovative startups that are poised for growth in various industries, including big data and software-powered biotech. By leveraging its expertise and resources, the firm aims to foster the development of early-stage companies in the United States.

Simone Brunozzi

Founder, General Manager

34 past transactions

Cofactor Genomics

Venture Round in 2023
Cofactor Genomics is a biotechnology company that specializes in predictive immune modeling and RNA sequencing. By advancing precision medicine, Cofactor aims to address existing barriers in the healthcare sector, transitioning from single-analyte biomarkers to comprehensive multidimensional biomarkers through health expression models. The company operates one of the first CAP-certified clinical RNA sequencing laboratories, which enhances the efficiency and cost-effectiveness of clinical trials for their partners. Cofactor’s expertise encompasses molecular biology, informatics, and database management, allowing them to provide high-quality services tailored to the needs of the healthcare and pharmaceutical industries. Their focus on RNA biomarkers associated with responses to targeted therapeutics supports the commercialization of clinical diagnostic assays for oncologic, immunologic, and neurodegenerative diseases, ultimately contributing to medical research and improved patient outcomes.

Fove

Venture Round in 2022
Fove, Inc. specializes in the design and manufacture of eye-tracking virtual reality headsets. Established in 2014 and headquartered in Torrance, California, with an additional office in Tokyo, Japan, the company offers several innovative products, including the FOVE0 Headset, which allows users to navigate virtual environments through their gaze. Fove Healthcare is another offering that utilizes VR and eye-tracking technology for cognitive function assessments. Additionally, the NeU-VR headset measures both eye and brain activity. Fove also develops applications that provide real-time information related to its devices, enhancing user interaction with virtual content. By integrating advanced eye-tracking capabilities, Fove enables users to control and interact with virtual objects in unprecedented ways.

Akido Labs

Series A in 2020
Akido Labs, Inc. is a technology company based in Los Angeles, California, that specializes in developing a data management and care delivery platform tailored for healthcare organizations. Founded in 2014, the company integrates its solutions with hospital health record systems, facilitating HL7 integration, ETL processes, and connections to lab systems and other health data sources. Akido's platform utilizes advanced security measures to safeguard sensitive information while enabling health institutions to harness their data effectively. The company focuses on addressing the complex needs of vulnerable populations, leveraging modern technology and proprietary datasets to enhance the quality of life and affordability of care for underserved individuals. Akido's solutions are employed nationwide, helping health systems and government service providers to implement technology-driven public health initiatives aimed at improving community health outcomes, especially during crises such as the COVID-19 pandemic.

Cymmetria

Venture Round in 2018
Cymmetria Inc. is a cybersecurity company based in Tel Aviv, Israel, founded in 2014 by security expert Gadi Evron. The company specializes in cyber deception technology, offering innovative solutions designed to enhance security for organizations. Its flagship products include MazeRunner, which diverts attackers away from critical targets and provides essential forensic data, and ActiveSOC, a software that automates alert validation and incident response. Additionally, Cymmetria provides deception services that help organizations analyze their environment and develop tailored deception strategies. By shifting the balance of cybersecurity in favor of defenders, Cymmetria aims to improve detection of lateral movements and effectively mitigate attacks, thereby creating a more secure network environment for its clients.

Replit

Seed Round in 2018
Replit is a San Francisco-based company founded in 2016 that operates a browser-based integrated development environment (IDE) designed to simplify coding for users of all skill levels. The platform supports over 50 programming languages, allowing developers to create applications and websites directly from their browsers on any operating system, including mobile devices. Replit emphasizes accessibility and collaboration, providing features such as real-time coding collaboration and communal workspaces. Users can easily build, deploy, save, and share their code projects, making the platform a versatile tool for both individual developers and teams working together.

Starcity

Series A in 2018
Starcity Properties, Inc. is a San Francisco-based company that develops and operates co-living homes, focusing on community-based living for its residents. Established in 2016, the company offers fully furnished apartments with amenities such as equipped kitchens, WiFi, utilities, community events, and maintenance services. Starcity currently operates nearly 500 beds across San Francisco, Oakland, and Los Angeles, with plans for a development pipeline of approximately 2,000 units. The company's team, consisting of professionals from various sectors including real estate, technology, and hospitality, aims to make urban living more accessible. Unlike many competitors, Starcity operates as both a General Partner and Operator, emphasizing its capacity for full-stack real estate development and management. The company is dedicated to enhancing the living experience in urban environments while maintaining a strong focus on design and community engagement.

Bright Funds

Seed Round in 2017
Bright Funds, Inc. is a philanthropic platform founded in 2012 and based in San Francisco, California. The company focuses on enhancing individual and workplace giving by managing funds for selected nonprofits that address critical social issues such as environmental protection, access to clean water, basic education, poverty alleviation, accessible healthcare, and disaster response. Bright Funds provides tools for program administration and employee engagement, enabling companies to implement effective corporate social responsibility strategies. Through its platform, it offers managed donation disbursement and real-time analytics, helping employees track their social impact and connect with causes that matter to them. This approach empowers everyday donors to become strategic philanthropists and fosters meaningful contributions to communities both locally and globally.

NuCypher

Venture Round in 2017
NuCypher is a cryptography company that specializes in developing a data-centric zero-trust encryption platform aimed at enhancing data privacy and security. Founded in 2015 and based in San Francisco, the company provides solutions for storing, sharing, and managing sensitive data on public blockchains. Its platform allows organizations to implement military-strength encryption to safeguard large and distributed data sets, whether hosted in the cloud or on-premises, while maintaining compliance with internal security policies and regulatory requirements. NuCypher's technology facilitates secure, auditable sharing of data, making it easier for companies to execute big data projects while protecting against internal and external threats.

InsightRx

Venture Round in 2017
InsightRX is a cloud-based software platform that utilizes quantitative pharmacology and machine learning to enhance individualized treatment for patients. By providing clinical decision support tools at the point of care, the platform assists healthcare professionals in optimizing treatment decisions based on real-time patient data. InsightRX integrates clinically validated pharmacokinetic models, patient physiology, pharmacogenomics, drug concentrations, and biomarkers to refine dosing strategies. It also employs disease-based pharmacodynamics models to further inform treatment choices at both individual and population levels. Founded in 2015 and headquartered in San Francisco, InsightRX aims to improve treatment effectiveness and deliver direct benefits to patients through its innovative technology.

FloydHub

Seed Round in 2017
FloydHub is a Platform-as-a-Service designed for training and deploying deep learning models in the cloud. It streamlines the process of initiating machine learning projects, allowing users to start their work in less than 30 seconds. The platform provides configurable CPU and GPU environments tailored for deep learning, and it automatically saves projects and databases through cloud interactions. FloydHub features an integrated web dashboard that enables users to track, monitor, edit, and share project progress, facilitating collaboration across teams. This functionality enhances productivity by supporting performance reviews and project planning, making it easier for users to manage their deep learning initiatives effectively.

SimplyCredit

Seed Round in 2017
SimplyCredit Inc. is a financial services company based in San Francisco, California, that focuses on providing simple interest credit solutions for consumers to manage their department store and credit card bills. Incorporated in 2015, SimplyCredit aims to create fair and transparent lending products by leveraging advanced technologies to enhance the customer experience. The company assesses creditworthiness to establish a new line of credit, including annual percentage rates and limits, in collaboration with its financial partners. SimplyCredit's mission is to transform consumer lending by ensuring that individuals receive the value and service they deserve, thereby simplifying credit access for the everyday consumer.

Koniku

Seed Round in 2017
Koniku Inc. is a neurotechnology company based in Berkeley, California, established in 2015. It specializes in developing co-processors made from biological neurons, which enable computers to detect and analyze odors. The company's primary innovation is the Konikore, a smell processor that has applications in various fields, including healthcare, security, industrial monitoring, and food safety. By capturing volatile organic compounds (VOCs) in environments like bathrooms, Koniku aims to create a data network that can predict disease outcomes before they manifest, utilizing machine learning to analyze the collected data. Additionally, Koniku provides preclinical testing services that replicate the sensitivity of biological systems, facilitating the development of devices that can monitor and map interactions with VOCs in human life.

Maderight

Seed Round in 2017
Maderight is an apparel company that offers a comprehensive solution for the design, sourcing, and production of garments. By managing the entire apparel supply chain, Maderight simplifies processes ranging from fashion sourcing and manufacturing to logistics, prototyping, printing, and quality control. This integrated approach equips companies with the necessary technology, tools, and expertise, allowing them to focus on customer needs while enhancing efficiency in their operations. Maderight aims to transform the apparel manufacturing landscape by providing a smarter, more streamlined alternative for businesses in the industry.

VitroLabs

Seed Round in 2017
VitroLabs, Inc. is a startup based in San Jose, California, specializing in 3D tissue engineering and biomaterials. Founded in 2016, the company focuses on developing a scalable platform that utilizes advanced stem cell technologies to create authentic, lab-grown leather and other biomaterials. VitroLabs aims to provide a sustainable alternative to traditional animal-derived products, enabling fashion brands and interior designers to manufacture high-quality items without the ethical and environmental concerns associated with animal agriculture. By leveraging the latest advancements in stem cell research, VitroLabs is positioned at the forefront of innovation in the biomaterials industry.

NuCypher

Seed Round in 2016
NuCypher is a cryptography company that specializes in developing a data-centric zero-trust encryption platform aimed at enhancing data privacy and security. Founded in 2015 and based in San Francisco, the company provides solutions for storing, sharing, and managing sensitive data on public blockchains. Its platform allows organizations to implement military-strength encryption to safeguard large and distributed data sets, whether hosted in the cloud or on-premises, while maintaining compliance with internal security policies and regulatory requirements. NuCypher's technology facilitates secure, auditable sharing of data, making it easier for companies to execute big data projects while protecting against internal and external threats.

Limitless Entertainment

Seed Round in 2016
Limitless Ltd. is a company that specializes in developing a cloud-based platform designed for creating virtual reality (VR) content. Founded in 2015 and headquartered in Bellevue, Washington, the company offers a patent-pending platform that enables users to create, prototype, and animate interactive characters for various applications, including video games and films. The platform supports two types of interactive characters: standard and premium, with the latter offering enhanced features. Limitless Ltd. leverages advanced VR technologies, allowing creators to animate characters directly within the VR environment using motion controls, thereby simplifying the animation process for both novices and experienced professionals. As of early 2018, Limitless operates as a subsidiary of Lytro, Inc.

Wheelys Café

Seed Round in 2016
Wheelys Café operates a unique network of mobile cafés on bicycles, providing an array of beverages and snacks including coffee, cold drinks, cookies, tea, chocolates, and juices. Founded in 2015 and headquartered in Värmdö, Sweden, the company has expanded rapidly, selling over 800 cafés across more than 70 countries, making it one of the fastest-growing food chains globally. Wheelys Café also offers franchising opportunities, enabling individuals to start their own businesses. The company has garnered support from notable investors and participated in the Y Combinator accelerator program, which has helped fuel its growth. The CEO, Maria De La Croix, stands out as a young leader in the industry.

Pakible

Seed Round in 2016
Pakible, Inc. specializes in providing custom packaging solutions for businesses, enabling them to create tailored branded packaging. The company offers a variety of products, including custom corrugated boxes, shipping boxes, product containers, bags, shippers, and mailers. Clients have the flexibility to select the type and size of their packaging and personalize it with their own text, logos, and colors. Founded in 2014, Pakible is headquartered in Mountain View, California, and aims to simplify the process of designing custom packaging for businesses of all sizes.

Notable Labs

Seed Round in 2016
Notable Labs, Inc. is a clinical-stage company that specializes in personalized lab testing services for cancer patients, particularly those with brain cancer. Founded in 2014 and based in Foster City, California, the company utilizes its proprietary Predictive Precision Medicines Platform to conduct drug combination experiments on patients' tumors. This platform allows Notable Labs to simulate cancer treatments and predict patient responses to specific therapies, enabling healthcare providers to prioritize combinations of FDA-approved treatments that can be prescribed without the need for clinical trials. By providing detailed reports to physicians, Notable Labs aims to enhance treatment efficacy and expedite therapeutic development for patients.

ReadMe

Seed Round in 2016
ReadMe is a documentation platform that enables companies to create dynamic developer portals, integrating support, tutorials, topical guides, and API exploration. The platform simplifies the process of generating and maintaining documentation, ensuring that it remains current and accessible. Additionally, ReadMe offers community-oriented features that foster the development of loyal and productive developer communities, which can enhance user engagement and drive product adoption. By streamlining documentation efforts, ReadMe helps organizations improve customer support and facilitate better user experiences.

Iguazio

Series A in 2015
Iguazio is a data science platform designed to assist enterprises in developing, deploying, and managing AI applications on a large scale. By enabling real-time execution of AI models, it supports deployment across various environments, including multi-cloud, on-premises, and edge locations. The platform facilitates the analysis of diverse data sources to generate actionable insights, allowing organizations to effectively leverage AI for business transformation. Additionally, Iguazio accelerates the transition of AI projects into practical applications, streamlining the development of automated machine learning pipelines and significantly reducing the time needed to realize tangible business value from AI initiatives.

Enlitic

Series A in 2015
Enlitic, Inc. specializes in developing software solutions that enhance early detection, treatment planning, and disease monitoring in healthcare through advanced learning technology. The company focuses on creating decision support tools that enable physicians to effectively utilize vast stores of medical data, including images, clinical notes, and laboratory tests. Enlitic's offerings include clinical decision support products such as patient triage, screening programs, and real-time clinical assistance, alongside targeted solutions for radiology and pharmaceutical development. The company also employs natural language processing to interpret medical texts and images, facilitating the operationalization of healthcare data. Established in 2014 and based in San Francisco, Enlitic aims to improve healthcare diagnosis and workflows using artificial intelligence, thereby supporting the management and sharing of medical imaging data across the healthcare sector.

Padlet

Seed Round in 2015
Padlet is an online platform that allows users to create and share digital content on a customizable canvas. Founded in January 2010 and based in Santa Cruz De Tenerife, Spain, Padlet functions like a virtual noticeboard where individuals can easily express their thoughts and collaborate on various topics. The platform supports a wide range of multimedia, enabling users to drag and drop images, videos, documents, and text onto a page. With various templates available, Padlet can be utilized for diverse purposes, such as educational aids, collaborative projects, or personal organization. This versatility makes it suitable for users ranging from students to professionals, facilitating the organization of ideas and content in a free-form manner.

Aspiration

Series A in 2015
Aspiration is a sustainable financial platform focused on helping consumers and businesses achieve carbon neutrality. It offers a range of financial products, including debit and credit cards, that incorporate carbon reduction solutions, enabling users to automatically offset the carbon footprint of their purchases. With over 6 million consumers, Aspiration addresses the growing demand for climate action by providing accessible tools for individuals and enterprises to engage in environmentally responsible practices. For its enterprise clients, Aspiration delivers software-based carbon footprint monitoring, a comprehensive inventory of carbon-reducing assets, and features designed to make their products carbon neutral. Through these services, Aspiration aims to facilitate climate action in everyday activities.

The EVERY Company

Seed Round in 2015
The EVERY Company, formerly known as Clara Foods, specializes in producing animal-free proteins for the food and beverage industry. Founded in 2014 and based in South San Francisco, California, the company utilizes advanced fermentation technology to create functional and nutritional proteins derived from microorganisms. Its product line includes baking ingredients, nutritional supplements, and egg white alternatives that are free from pathogens and suitable for various culinary applications, such as cakes and meringues. The EVERY Company aims to provide a sustainable, healthier, and kinder alternative to traditional animal agriculture by decoupling protein production from animals, thereby offering consumers healthy and affordable protein options without added sugars.

Atomwise

Seed Round in 2015
Atomwise, Inc. is a biotechnology company based in San Francisco that specializes in using deep learning artificial intelligence for small molecule drug discovery. Founded in 2012, Atomwise developed the AtomNet platform, which enables virtual screening of molecules by predicting the binding of small molecules to proteins through a statistical approach that leverages experimental affinity measurements and protein structures. The company focuses on addressing over 600 unique disease targets and has established partnerships with more than 250 organizations, including pharmaceutical and biotechnology firms. Atomwise's technology has been recognized for its ability to unlock previously undruggable targets, and the company has raised significant funding to support its mission of accelerating drug discovery and development.

Thinair

Venture Round in 2015
ThinAir is a technology company that designs a platform for the detection and investigation of insider threats, effectively minimizing insider risk within organizations. It is a cloud-based SaaS product designed to address security problems impacting healthcare, finance, public sector, technology, and a host of other organizations.

Direct Match

Seed Round in 2015
Direct Match is a venture-backed startup focused on creating a pioneering trading venue for US Treasuries. The company offers a front-end electronic platform designed to facilitate a fair and transparent trading environment. Its all-to-all anonymous central limit order book (CLOB) enables buy-side customers to trade US Treasuries directly with one another, thereby enhancing access to liquidity and improving execution costs.

Eaze

Series A in 2015
Eaze is an online marketplace and technology platform that facilitates legal access to cannabis through safe and convenient delivery services. The platform specializes in on-demand medical marijuana delivery, verifying patients' eligibility and connecting them with licensed dispensaries and a variety of cannabis products. By focusing on responsible and sustainable practices, Eaze supports local cannabis entrepreneurs in growing their businesses. Users can access legal cannabis via their mobile devices, ensuring a streamlined and secure experience in obtaining medical marijuana.

Asseta

Seed Round in 2015
Asseta, founded in May 2013 and based in San Francisco, is an online marketplace specializing in the sale of pre-owned semiconductor parts and industrial equipment. The platform connects companies with suppliers from around the world, offering a variety of products, including used chamber assemblies, refurbished power supplies, and factory-sealed components. By facilitating the purchase of these items at significantly lower prices—typically 50-60% less than original equipment manufacturer (OEM) pricing—Asseta enables clients to access quality parts and equipment while reducing costs.

Toymail

Seed Round in 2015
Toymail is a connected platform that focuses on entertaining and educating children while fostering communication with their loved ones. Founded in 2013 in New York, the company produces plush toy-based devices that allow children to send and receive voice messages from approved contacts, such as family and friends. These toys are designed to be safe and screen-free, connecting to a mobile audio application to facilitate messaging without the need for phones. Through its innovative approach, Toymail aims to enhance the way children interact with their family members while providing a playful and engaging experience.

Strateos

Venture Round in 2015
Strateos is a company that specializes in automating laboratory processes in chemistry, biology, and tissue analysis through its advanced robotic cloud laboratory platform. By integrating cutting-edge robotics with sophisticated software for imaging and analytics, Strateos provides pharmaceutical partners with the tools to accelerate drug discovery and development. The company emerged from a merger between Transcriptic, which pioneered on-demand robotic lab services, and 3Scan, known for its automation and machine learning capabilities in tissue analysis. Strateos aims to streamline the drug discovery process by offering a comprehensive suite of technologies that transform life science methods into data-driven solutions. This approach not only enhances productivity and efficiency but also redefines the traditional research model, making it more accessible and effective for scientists. Through its innovative platform, Strateos positions itself as a valuable partner in the life sciences sector, focusing on delivering significant time and cost savings in the drug development process.

NGD Systems

Seed Round in 2015
NGD Systems, Inc. specializes in the development and manufacturing of advanced computational storage drives (CSDs) designed for enterprise and data center applications. Founded in 2013 and based in Irvine, California, with an additional office in Hsinchu, Taiwan, the company offers innovative solutions such as The Newport Platform, which provides next-generation computational storage capabilities, and the In-Situ Development Platform, enabling developers to create applications for in-situ processing. NGD Systems' products feature high-capacity NVMe CSDs that are power-efficient and compact, making them suitable for a variety of demanding environments, including edge computing networks, artificial intelligence, machine learning applications, and content delivery networks. By integrating computational capabilities directly into storage devices, the company aims to enhance data management and processing efficiency in data-intensive scenarios.

Eaze

Seed Round in 2014
Eaze is an online marketplace and technology platform that facilitates legal access to cannabis through safe and convenient delivery services. The platform specializes in on-demand medical marijuana delivery, verifying patients' eligibility and connecting them with licensed dispensaries and a variety of cannabis products. By focusing on responsible and sustainable practices, Eaze supports local cannabis entrepreneurs in growing their businesses. Users can access legal cannabis via their mobile devices, ensuring a streamlined and secure experience in obtaining medical marijuana.
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