9.58 Ventures

FanUp is a dynamic platform designed for sports and pop culture enthusiasts, focusing on providing engaging and personalized experiences for casual fans, particularly targeting Gen Z and women. With over 700,000 users and a strong presence on social media, FanUp offers a variety of features, including free-to-play contests, daily and season-long fantasy competitions, and innovative crossover games that blend sports and pop culture. Users can participate in challenges and group play, competing for cash and brand prizes while enjoying a fun and interactive environment. The platform aims to redefine fan engagement by offering memorable experiences, such as meet-and-greets with athletes and celebrities, rather than focusing solely on conventional betting. Backed by notable investors, FanUp is positioned as a leader in creating the next generation of fandom experiences.